Which? responds to the government's ban on misleading pricing

Sue Davies, Head of Consumer Rights Policy at Which?, said:

“Which? has repeatedly exposed businesses, including trusted household brands, ripping off customers with dodgy deals that aren’t what they seem - but regulators have often found it too difficult to take action. It’s great news that the government intends to tighten up the law and explicitly ban misleading pricing practices, while putting an end to subscription traps.

“The government must implement these rules swiftly to give consumers much-needed protection against sneaky pricing tactics and hold businesses to account with tough enforcement, including fines, if they fall short.”

-ENDS-