The ripples of scams: impact on UK consumer behaviour online
What effect does scam experience have on online consumer behaviour? This is what they told us.

What effect does scam experience have on online consumer behaviour? This is what they told us.

Our research identifies messages that are more likely to encourage consumers to plan ahead for the replacement of an older boiler. This will help homeowners to avoid the stress and inconvenience of a last minute purchase, and allow time to consider switching to a new electric heating system, such as a heat pump.

Planning ahead for the replacement of a boiler can help homeowners avoid stress, inconvenience and unexpected costs, and support the transition to low carbon heating

Consumer Attitudes towards Dynamic Pricing

The need for stronger action to protect consumers from online scams

Victim insights reveal a disjointed and inconsistent fraud reporting process and a lack of sharing information across organisations

This report outlines the level of time, emotional and financial harm from energy and broadband providers' poor customer service

Consumer insights into poor customer service in the airline sector

A policy research report exploring consumers' experiences of the insurance claims process

Consumer insights into poor customer service in the broadband sector

Consumer insights into poor customer service in the energy sector

Which?'s latest research looking into consumers' perspectives on online marketplaces and their views on safety responsibilities

Insight into consumers’ knowledge of and attitudes towards payment protections

This report provides insight into how many consumers are adopting certain sustainable behaviours, the barriers they face in doing so, and the support that will be needed to assist consumers in the transition to Net Zero

Understanding how the cost of living crisis is affecting UK households

Understanding why consumers fall for APP scams