Car brand reviews
Should I buy a Ford?
By Oliver Trebilcock
Article 6 of 25
The Ford brand is the very definition of mainstream. It has been the most popular new car choice in the UK for decades, with models like the Fiesta and Focus regularly topping the sales charts.
Ford is very much about ticking all the boxes for owners, offering benchmark pricing, technical innovation and a family-focused car range. Yet Ford is not just a humdrum brand - it has a reputation for setting the standards in terms of driver enjoyment, offering class-leading chassis dynamics.
Ford's range of cars is very broad indeed. The UK's bestselling car, the Fiesta, is backed up by one of the most popular car in medium hatchback market, the Focus.
Ford has growing market niches covered, too, with MPVs like the B-Max, C-Max and S-Max, as well as crossover SUV 4x4s like the Kuga, EcoSport and Edge. Ford's dealer network is also comfortably the largest in the UK, so at least one dealer should be just around the corner from you.
To see what our tests uncovered about Ford cars, head straight to our Ford car reviews.
How reliable are Ford cars?
Ford cars are reliable - or so the company's reputation would have you believe. But does the reality live up to the expectation?
Every year, we run an annual car survey where tens of thousands of people tell us about their current car and how reliable it is. Based on feedback from current Ford owners, we have reliability data for new cars aged up to three years old, and also cars aged between three and eight years old.
Which? members can login and use the table below to find out just how reliable Ford cars really are. Not yet a Which? member? Join Which? to unlock all of our reliability ratings and our online reviews.
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Find out how Ford's reliability compares to its rivals - check our car brand reliability tool.
How much do Ford cars cost?
Effectively, Ford sets the benchmark prices that other brands follow, so its cars tend to sit right in the middle of the market. That means it's not a bargain budget brand but equally it's not in the premium market.
The cheapest model in the range, the Ford Ka+ city car starts at around £10,000. But the slightly larger Ford Fiesta is far more popular and competitively priced at between around £14,000 and £20,000.
The bigger-yet Ford Focus starts from about £16,000. Don't forget that you can usually haggle on price at your local dealer.
The great news for second-hand car buyers is that the choice of Ford models on the market is absolutely huge. There are plenty of good deals out there and you can afford to be picky.
Being the UK's biggest manufacturer doesn't mean it makes invincible cars. Find out how Ford stacks up against other manufacturers - use our most reliable car brands tool or check our reliability ratings in our reviews.
Choosing the best Ford car
Most Ford buyers want a great all-rounder, so Ford cars tend to offer the things that buyers are looking for most - whether that's interior space, low running costs, driving pleasure or a wide choice of engines (including petrol, diesel, hybrid and full electric).
Ford has also been an innovator in in-car technology, for instance, with its Sync voice command system. This allows you to use simple voice commands to control the audio system.
The Fiesta is the most owned car in our survey, and the Focus the fourth-highest, clearly demonstrating that these are the models that buyers like best.
But if you want something larger than these well-known favourites, Ford offers huge space in the Ford Mondeo, Ford S-Max and Ford Galaxy models. While crossover SUV 4x4s like the Ford Kuga provide strong competition for the Nissan Qashqai.
Now you know all about Ford, use our expert new and used car reviews to find your next new car.