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Cars & travel.

1 October 2020

Should I buy a Land Rover?

Say Land Rover and most of us think of 4x4s and off-roading, as well as looking stylish around town. But are Land Rover cars worth your money?
Oliver Trebilcock

The world-famous Land Rover brand is synonymous with off-roaders. Watch any TV show based in the countryside and you'll soon see a Land Rover 4x4 making its way across a rugged landscape.

Being so well known, Land Rover cars are now growing in popularity with mainstream consumers. The brand has enjoyed a revival in recent years, with rising demand for SUVs and the growing global appeal of Land Rover's cars.

Land Rover is a British icon and is now part of Coventry-based Jaguar Land Rover, ultimately owned by India’s Tata Motors.

If it's SUV style you're after, Land Rover offers plenty of choice. This includes the trendy Evoque that’s attracting urban buyers, the luxurious Velar with its coupé styling, and its practical ‘proper’ 4x4s – the seven-seat Discovery and Defender models.

To find the ideal SUV that suits your needs, head over to our expert Land Rover reviews.

Land Rover Range Rover


Land Rover Discovery


How reliable are Land Rover cars?

We run an annual car survey where tens of thousands of people tell us about their current car and how reliable it is. Based on feedback from current owners, we have reliability data for new Land Rover cars aged up to three years old, and also models aged between three and eight years old.

Which? members can log in and use the table below to find out just how reliable Land Rover cars really are. Not yet a Which? member? Join Which? to unlock all our reliability ratings and our online reviews.

Land Rover reliability
Ratings and review
Table notes
We surveyed online 47,013 members of the general public, covering 55,833 cars. Survey in field December 2019 to February 2020.

Find out how reliable Land Rover is compared with rivals - check our car brand reliability tool.

How much do Land Rover cars cost?

Land Rover is a premium brand and SUV specialist; owning a Land Rover car doesn’t come cheap.

The brand's lowest-cost model is the off-road-capable Land Rover Discovery Sport, starting from around £30,000. Coming in at around the same price is its slightly smaller and road-focused compact SUV, the Range Rover Evoque.

Prices rise quite steeply as you go up Land Rover's range. Its best-known ‘proper’ off-roader, the Land Rover Discovery, costs from around £45,000. Its flagship luxury model, the Range Rover, is priced as if it were the 4x4 equivalent of a Bentley - from a hefty £84,000.

Choosing the best Land Rover car

The current trend of SUVs means Land Rover is growing in appeal. The popular, smallest entry in its line-up is the mid-sized Range Rover Evoque (pictured above). This is designed to tempt new buyers to the brand, and focuses less on off-roading and more on being a practical family car.

Its larger, compact SUV is the attractively priced Land Rover Discovery Sport. Unlike most rivals, it fits in seven seats and stays true to the brand's roots of go-anywhere off-roaders.

Above this sits the large and striking-looking Range Rover Velar. Similar to the Evoque, it's more on-road focused, with coupé styling that rivals the Porsche Cayenne Coupé and BMW X6.

Going even larger still, you get the absolutely enormous Land Rover Discovery, one of its long-running most important models. It’s set up for the kind of off-road, countryside use the brand is known for, with generous ground clearance, a huge towing capacity and a gigantic boot.

At the top of Land Rover's range is the luxury Land Rover Range Rover. Almost as giant as the Discovery, and vying with Bentley at the ultra-premium end of the market, the Range Rover is surprisingly fast while retaining full off-road capability and limousine-like opulence.

Now you’re up to date with what Land Rover has to offer, find out how each model fared in our independent lab and road tests. See our expert Land Rover car reviews.