We use cookies to allow us and selected partners to improve your experience and our advertising. By continuing to browse you consent to our use of cookies as per our policy which also explains how to change your preferences.

Car brand reviews

Should I buy a Toyota car?

By Martin Pratt

Article 21 of 24

Toyota is the world's bestselling car brand, but do its cars deserve that popularity? Find out whether Toyota is a car brand you should consider.

Put us to the test

Our Test Labs compare features and prices on a range of products. Try Which? to unlock our reviews. You'll instantly be able to compare our test scores, so you can make sure you don't get stuck with a Don't Buy.

Although based in Japan, Toyota is a truly global company. Many of its models are designed and manufactured in Europe. 

The Auris, Auris Touring Sports and Avensis models are built at Toyota's UK factory in Derbyshire. The brand's French plant makes the Yaris, while the Aygo is made in the Czech Republic.

Toyota's trademark hybrid models - spearheaded by the pioneering Prius - are mostly built in Japan. While its popular C-HR SUV is built in Turkey.  

Toyota is ranked as the global 'number one', comfortably outselling all other automotive brands. So why is this Japanese giant such a success? It has relentlessly pursued engineering and manufacturing quality above all else, in an effort to provide customers with the reliability they crave.

The Which? Car Survey reveals whether this reputation is supported by the facts.  

Perhaps Toyota's products sometimes fail to excite, but that's really not Toyota's aim. It wants to satisfy you over the long term - as its five-year new car warranties attest.

Our tough tests reveal what you need to know about Toyota cars - head straight to our Toyota car reviews.

How much do Toyota cars cost?

Traditionally, Toyotas have been priced at slightly elevated levels compared to mainstream brands, matching the perceived quality of the Japanese company's branding.

So the Toyota Yaris, for instance, is definitely not the cheapest small car on the market, priced from around £13,000 right up to £20,000. Likewise, the Toyota Auris is very much pitched at VW Golf levels, starting at over £20,000.

Yet Toyota isn't always premium priced. The Toyota Aygo city car, for instance, starts at under £10,000.

Toyota's reputation for dependability and its long warranty help keep second-hand values high, which benefits overall running costs as you lose less money when you come to sell the car on. Although it does mean your ticket to used Toyota ownership comes at a price.

It also means there may be some keen finance and PCP deals available.

Toyota-Prius

Toyota-C-HR

 

Choosing the best Toyota car

Easily the most numerous Toyota in our survey is the Yaris small hatchback, and you can see why. It's relatively affordable, well made and offers plenty of usable space.

If you need a bit more of this, you can choose the Auris or Toyota Auris Touring Sports (estate), or go even bigger and opt for the huge Toyota Avensis

Toyota’s SUV crossover 4x4 range has expanded to include the C-HR, Toyota RAV4 and Landcruiser.

Toyota majors on petrol/electric ‘hybrid’ models, having invented the genre with the Toyota Prius - this remains the most popular hybrid car in the world. It's now also offered in a Prius Plug-In Hybrid form, so you can recharge it at home and use it as a pure electric vehicle for commuting.

Other Toyota hybrid models include the Auris Hybrid, Yaris Hybrid, C-HR Hybrid and RAV4 Hybrid.

Now you know all about Toyota, find out how its cars compare to its rivals. See all of our car reviews.

SHARE THIS PAGE