Car brand reviews
Should I buy a Toyota?
By Martin Pratt
Article 21 of 24
Although based in Japan, Toyota is a truly global company. Many of its models are designed and manufactured in Europe.
The Auris, Auris Touring Sports and Avensis models are built at Toyota's UK factory in Derbyshire. The brand's French plant makes the Yaris, while the Aygo is made in the Czech Republic.
Toyota's trademark hybrid models - spearheaded by the pioneering Prius - are mostly built in Japan. While its popular C-HR SUV is built in Turkey.
Toyota is ranked as the global 'number one', comfortably outselling all other automotive brands. So why is this Japanese giant such a success? It has relentlessly pursued engineering and manufacturing quality above all else, in an effort to provide customers with the reliability they crave.
The Which? Car Survey reveals whether this reputation is supported by the facts.
Perhaps Toyota's products sometimes fail to excite, but that's really not Toyota's aim. It wants to satisfy you over the long term - as its five-year new car warranties attest.
Our tough tests reveal what you need to know about Toyota cars - head straight to our Toyota car reviews.
How reliable are Toyota cars?
Toyota cars are reliable - or so the company's reputation would have you believe. But does the reality live up to the expectation?
Every year, we run an annual car survey where tens of thousands of people tell us about their current car and how reliable it is. Based on feedback from current Toyota owners, we have reliability data for new cars aged up to three years old, and also cars aged between three and eight years old.
Which? members can login and use the table below to find out just how reliable Toyota cars really are. Not yet a Which? member? Join Which? to unlock all of our reliability ratings and our online reviews.
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Find out how Toyota's reliability compares to its rivals - check our car brand reliability tool.
How much do Toyota cars cost?
Traditionally, Toyotas have been priced at slightly elevated levels compared to mainstream brands, matching the perceived quality of the Japanese company's branding.
So the Toyota Yaris, for instance, is definitely not the cheapest small car on the market, priced from around £13,000 right up to £20,000. Likewise, the Toyota Auris is very much pitched at VW Golf levels, starting at over £20,000.
Yet Toyota isn't always premium priced. The Toyota Aygo city car, for instance, starts at under £10,000.
Toyota's reputation for dependability and its long warranty help keep second-hand values high, which benefits overall running costs as you lose less money when you come to sell the car on. Although it does mean your ticket to used Toyota ownership comes at a price.
It also means there may be some keen finance and PCP deals available.
Choosing the best Toyota car
Easily the most numerous Toyota in our survey is the Yaris small hatchback, and you can see why. It's relatively affordable, well made and offers plenty of usable space.
Toyota majors on petrol/electric ‘hybrid’ models, having invented the genre with the Toyota Prius - this remains the most popular hybrid car in the world. It's now also offered in a Prius Plug-In Hybrid form, so you can recharge it at home and use it as a pure electric vehicle for commuting.
Now you know all about Toyota, find out how its cars compare to its rivals. See all of our car reviews.