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It took a while, but Samsung’s Frame TV, which was designed to look like a painting when not in use, now has several imitators and the 65-inch 65A400 Pro-UK is the first from TCL. It takes many of the same boxes as Samsung’s pioneering range, including the picture frame design, matt screen and art store with real paintings to display, but is it good enough to challenge the old master? Read our review to find out.
pros

cons

What's included?
- What is it?
- What’s the picture quality like?
- How reflective is the screen?
- What’s the sound quality like?
- What’s it like to use?
- How are the smart features?
- How secure is it?
- Is there anything else I should know?
- How are the accessibility features?
- Is TCL a good TV brand?
- Should I buy it?
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- Nov 2026First reviewed by Which?






