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1 December 2021

Best TV deals in the sales

Looking to grab a great TV deal in the sales? We've handpicked the best TV deals on 4K, QLED, OLED and LCD TVs so you can be sure you're buying a genuine bargain.
Martin Pratt
Best TV deals and sales

Looking to find the best TV deals? You've come to the right place. All of the TV deals we've listed here are not only genuinely good deals, as hand-picked by our experts during the sales, but they also performed well in our expert tests.

Our experts are scouring the latesttelevision deals to highlight our pick of the very best. The models we list here all score well in our independent lab tests, so you can be confident you're not buying a dud.

Though do make sure you check our reviews to make sure a model is right for you. As well as being able to read the results of our independent lab tests, our reviews will also reveal which brands are the most (and least) reliable, and which ones owners would buy again (courtesy of our annual TV owners' survey).


Thinking of buying in the sales? Make sure you are up to date with the latest news and advice with our Winter sales insider's guide


Best TV deals in the sales

Winter is upon us and it's a prime time for TV deals as numerous sets get discounted. Low-end to high-end, small to big, we expect to see TVs from all the leading brands, as well as store brand models, with money off.

2020 models are few and far between at this point, but we've seen the prices of 2021 releases drop during Black Fridayr. 

Here are the best TV deals we've found so far.

Best cheap TV deals under £400

LG 43UP77006LB - £379 

LG 43UP77006LB 4K TV
  • 43-inch 4K TV
  • LCD display
  • Supports HDR10 and HLG HDR formats

We liked: Good speech clarity

We didn't like: Some colour issues in certain scenes

This 43-inch set is one of LG's cheaper models, but a 4K TV from a leading brand for less than £400 is a rare thing.

Does the low price of this 43-inch TV means it's not one of the better models available? Check our LG 43UP77006LB review or buy it now from AO.com, Currys and John Lewis (includes a five-year guarantee). 

LG 43NANO756PR- £385                                                                        

  • 43-inch
  • 4K NanoCell
  • Basic HDR formats: HDR10 and HLG

We liked: Great remote

We didn't like: SD Picture

This 43-inch LG TV has natural and balanced colours, but in our tests SD content was quite blurry and the colours too warm. 

The sound is good for TV dramas and dialogue - and there's a good richness that works well with complex film scores. It is compatible with google assistant and Amazon Alexa. 

Read our expert review LG 43NANO756PA review or buy it now for £385 from Electrical Experience.

Best cheap TV deals under £500

LG 43UP81006LA - was £499, now £399 (20% off according to Hughes)

  • 43-inch 4K TV
  • Supports HDR10 and HLG formats
  • Excellent Magic Remote included

We liked: Rich sound

We didn't like: Redesigned LG menus are on the fiddly side

Smaller TVs aren't the most common, so when one comes along that sounds as good as this one it grabs our attention.

The picture has to match though and you can read our expert LG 43UP81006LA review to see what we uncovered in our lab tests - or buy it now from Hughes

LG 50UP77006LB - £449

  • 50 inch
  • 4K LCD
  • Basic HDR formats: HDR10 and HLG

We like: HDR is used well, clear dialogue

We didn't like: 4K detail is inconsistent, awkward menus

This model is a low-end set in LG's range, but it still comes with voice control and the same accessibility features as more expensive LG TVs. This includes grayscale to improve clarity for colour-blind viewers and a high-contrast mode to emphasise text on menus.

4K only manages high detail in some scenes. It's not blurry at all, but it should be eye-poppingly precise.

This TV's £449 at a range of retailers, including Argos, Currys and John Lewis (five-year guarantee included). But check it's right for you before you buy - see our LG 50UP77006lb review.

LG 50UP78006LB - was £499, now £449 (10% off according to Currys)

  • 50-inch 4K TV
  • Supports HDR10 and HLG HDR formats
  • Magic Remote, with built-in voice control

We liked: Speakers are good for dialogue

We didn't like: Lower resolution scenes sometimes looked drab

It's a good price for a 50-inch TV and, despite being one of LG's more basic models, you get an excellent remote with a microphone to control the TV with your voice.

It has a 60Hz screen, whereas more advanced TVs manage 120Hz. So bear this in mind if you're a gamer - it doesn't mean it will be bad at displaying games, but more high-end TVs will be better. The SD picture was underwhelming in our tests. 

Find out whether this is the right TV for you in our LG 50UP78006LB review, or buy it now from Currys.                     

SAMSUNG UE55AU7100KXXU - £449

  • 55-inch 
  • 4K TV
  • Supports HDR10, HLG HDR and HDR10+ formats

We liked: Easy to use

We didn't like: HDR isn’t used well

It's a very good price for a 55-inch TV and at least £50 less than its typical retail price. It doesn't have all the bells and whistles of more expensive sets, but f you don’t mind missing out on things like a built-in PVR or voice control, this is potentially an excellent, low-cost option.

But it still needs to deliver a great picture and sound. Read our expert Samsung UE55AU7100KXXU review to see what we uncovered in our lab tests - or buy it now from Robert Dyas

Best TV deals £500 to £800

LG 50NANO816PA - was £699, now £579 (17% off, according to Currys)

LG 50NANO816PA
  • 50-inch 4K
  • LCD screen with nanocell colour-boosting layer 
  • HDR10 and HLG

We liked: clear, nicely balanced sound

We didn't like: SD picture quality is underwhelming

This mid-range 50-inch smart TV impressed us with its strong, clear sound quality, but the SD picture was dark and gloomy. 

Currys are currently offering it for £579, giving a saving of £120.

Check out our  LG 50NANO816PA review to find out how it scored, LG 55NANO0806PA reviewor buy it now from Currys.

LG 55NANO806PA - was £899, now £599 (33% off, according to AO.com)

  • 55-inch 4K
  • LCD screen with nanocell colour-boosting layer 
  • HDR10 and HLG

We liked: nicely-balanced sound

We didn't like: operating system can be confusing

This 55-inch model is a mid-range TV from LG's latest 2021 range. Its LCD screen has an extra layer of nanocells, which are designed to boost colour. 

At 30% off, this is a good saving for this 55-inch LG TV.

Is it right for your needs? See our expert LG 55NANO0806PA review or buy it now from AO.com.

Samsung QE55Q80AATXXU – was £999, now £779

  • 55-inch 4K TV
  • QLED screen technology
  • Supports HDR10, HLG and HDR10+

We liked: Good level of detail

We didn’t like: Picture can be too dark

This QLED model from Samsung impressed us with its high level of clarity and detail. The sleek and quick operating system is also easy to use with the minimal One Remote.

At £779, this is a £210 drop off the price of the Q80A - so it’s worth taking a look if you’re after a 4K model.

Read our full Samsung QE55Q80AATXXU review or buy it now for £779 from Amazon or for £10 more at John Lewis (five- year guarantee included).


Remember that the winter sales is not the only chance you have to get a good TV. January to March is a good time to get a bargain as it's the lead up to new ranges of TVs being released. Before you buy, check it's a good model with our expert TV reviews.


LG 55NANO916PA - £799

  • 55 inch
  • Nanocell LCD
  • Advanced HRD formats (Dolby Vision, Dolby Vision IQ)

We liked: Rich and deep sound 

We didn’t like: Contrast can be too dark, some menus aren't intuitive

The best footage from this LG 55-inch NanoCell LCD TV is from 4k HDR content. It has good sound with enough bass for music, films and TV programmes. 

The remote makes navigation a breeze, but some of this TV's menus can be a little frustrating to use. 

Find out about how this LG model performed in our tough tests - see our LG 55NANO916PA review. It's on sale for £799 at Hughes (includes a five-year guarantee).

Best TV deals if you're willing to pay a bit more

LG OLED65A16LA - £1,149

LG OLED55A16LA
  • 65-inch 4K TV
  • OLED screen technology
  • Supports advanced HDR formats Dolby Vision and Dolby Vision IQ

We like: Sharp display

We don't like: Fiddly menus

LG is well-known for its OLED TVs, and this one is excellent value considering how big it is. It normally retails for about £1,299, but we've seen it as high as £1,499 in some places.

Sound tempting? Read our full LG OLED65A16LA review to find out how it fared in our lab tests, or head to Very if you're ready to buy

LG OLED48C14LB - was £1,199, now £999

  • 48-inch 4K
  • OLED screen technology
  • Supports both basic and advanced HDR formats: HDR10, HLG, Dolby Vision and Dolby Vision IQ

We liked: HDR is used well

We didn’t like: Some confusing menus

48-inch OLEDs are relatively new and are great for anyone who wanted an OLED, but didn't have room for a 55-inch set.

This is one of LG's more high-end OLED TVs and it's from its most popular range.

Read our full LG OLED48C14LB review, or buy it now from Currys.

LG OLED55B16LA - £1,083

  • LG OLED 55 inch
  • OLED
  • Basic and advanced HRD formats: HDR10, HLG, Dolby Vision, Dolby Vision IQ

We liked: Great remote

We didn’t like: The body rattles at certain audio pitches

The audio is rich and of good quality. However, this TV did rattle at certain pitches in our tests - although we found this was rare. 

This is a great TV for gamers and has lots of gaming features, including FreeSync, VRR and a 120Hz screen. 

Read our expert review LG OLED55B16LA review or buy now at for £1,083 at Appliances Direct.

LG OLED55CX5LB – was £1,299 now £899

  • 55-inch 4K TV
  • OLED technology
  • HDR for improved contrast

We like: Great remote control, simple to use

We didn’t like: Missing some useful apps

This 55-inch 4K model is from LG’s 2020 CX OLED range. OLEDs don’t use backlights; instead, each pixel produces its own light. This gives extra control over which parts of the screen are lit and means OLEDs have better contrast than many LCD TVs.

Normally selling for around £1,299, it’s currently discounted to £899 at Hughes.

It's a good price, but is it the right TV for you? Read our full LG OLED55CX5LB review to find out more.

LG OLED55C14LB – was £1,499, now £1,199 (20% off according to Argos, Currys and Hughes)

  • 55-inch 4K
  • OLED screen technology
  • Supports four HDR formats

We liked: vibrant colours

We didn’t like: newly designed operating system

At 20% off, this is a decent saving for this LG OLED TV and the cheapest price you’ll pay for it right now.

This model is from one of LG’s most high-end ranges. The picture quality is fantastic thanks to the vibrant colours, and the sound quality is rich too.

Read our full LG OLED55C14LB review, or buy it now from Argos (also collect 1,199 Nectar points), Currys or Hughes (five-year guarantee included).

Samsung QE55QN95AATXXU – £1,249

  • 55-inch 4K TV
  • Neo QLED screen technology
  • Four HDMI inputs and two USB ports

We like: Easy-to-use menus

We didn’t like: The app store could have a better layout

This 55-inch 2021 model is Samsung’s maiden Neo QLED set – an alternative to the OLED screens seen on rival models.

Usually selling for around £1,600, this model can currently be bought for £1,249 from Amazon Marketplace. But read our full Samsung QE55QN95AATXXU review before you commit.

Samsung QE65Q90T  - £1,475                                                                                                    

  • 65 inch
  • Sharp 4K picture
  • Amazing sound

We like: Easy to use 

We didn’t like: Unremarkable colours at lower resolutions

This is a high-end TV from Samsung's 2020 range. This TV supports HDR10+, which means it can adjust the contrast in HDR content to suit every scene. SD footage can appear a little blurry, but the contrast is well balanced. 

The sound is amazing, complementing the picture, adapting to whatever you are viewing. We recommend you use your smartphone to set-up the TV, as it's easier to type logins and your wi-fi password than struggling with the on-screen keypad.  

Check our expert reviews Samsung QE65Q90T review to make sure it's the right model for you, or buy now for £1,475 at via Amazon from Electrical Experience.

LG OLED55G16LA - £1,499

  • LG 55-inch OLED
  • Sharp 4K picture
  • Plenty of extra features  

We like: Excellent remote

We didn't like: The settings and smart menus

It's LG's most high-end 4K OLED for 2021, with tonnes of advanced features.  

The smart menus are quick and the magic remote is cleverly designed. It can also display art while you are not watching the TV.

This TV is available at number of retailers, including AO.com, John Lewis (five-year guarantee included) and Currys. To find out how it performed in our full lab tests, read our LG OLED55G16LA review.

LG OLED65B16LA - £1,499                                                                                                                    

  • 65-inch 
  • 4K OLED
  • Both basic and advanced HDR formats: HDR10, HLG, Dolby Vision and Dolby Vision IQ

We like: Excellent remote

We didn't like: SD could be brighter

This 65 inch TV form LG boasts a detail packed picture, and the phenomenal contract makes for fantastic viewing. But the SD could be a little brighter.

It has a rich and luxurious sound to match the picture, and has all the feature of a high-end TV. It also comes with a magic remote, making menu navigation quicker and easier.

Read our expert LG OLED65B16LA review or buy now for £1,499 from John Lewis (five-year guarantee included), Argos or Currys.

Samsung QE65QN95AATXXU - £1,699                                                           

  • 65 -inch 
  • 4K HDR QLED
  • Basic and advanced HDR formats: HDR10, HLG, HDR10+

We like: Absorbing sound, advanced features

We didn't like: Colours can look a bit too warm at times

This big high-end TV has all the advanced features needed, including 120Hz screen and Freesync software. Which means it's ready for the PlayStation 5 and Xbox Series X/S. It even has Samsung's exclusive ultrawide game view, which shifts the aspect ration to 21:9 or 32:9.

 The QLED does the job of boosting contrast, making rich and dynamic viewing. The sound is fantastic and compliments the TV well. The menu's are easy to use and the apps screen can be customised and load quickly. 

Read our Samsung QE65QN95AATXXU review or buy this big telly now for £1,699 at Amazon Market Place from Reliant Direct.

LG OLED65G16LA - £1,999

  • 65 inch
  • OLED
  • Basic and advanced HDR formats: HDR10, HLG, Dolby Vision, Dolby Vision IQ

We like: Rich and detailed sound

We didn't like: The smart home screen and menus can be confusing

This TV is part of LG's Gallery Range and is designed to be mounted (it comes with its own mount) to your wall. It has lots of advanced features,  including Freesync, 120Hz and G-sync for gamers and built-in voice control.

It sounds great and we never had to struggle to make out quieter dialogue in our tests.

Even on offer, this is still a lot of money for a TV. Find out if it's worth buying - read our expert LG OLED65G16LA review. Or buy now for £1,999 at Amazon.

Want to save even more money on a TV?

See our expert pick of the best cheap TVs - we have models at price points under £500 and also £1,000. 

You can make even more of your money if you're prepared to buy a second-hand or refurbished set. Find out what you need to know before you buy - see our guide on how to buy a second-hand or refurbished TV.

How to get the best deals on specific TV brands

The big retailers – John Lewis, Currys, Richer Sounds, Argos, AO and Amazon – tend to offer better deals than buying directly from the manufacturer. 

Some retailers have dedicated deals pages where you can find their latest deals on TVs and other electricals. Click on the links below to go straight there:

But a low price on a bad TV isn't really a deal at all. Read our TV reviews before you buy to make sure you don't pick up a 'bargain' that turns out to be anything but.

LG TV deals

Deals on LG TVs are plentiful and it has one of the biggest ranges of any brand. John Lewis and Richer Sounds offer five and six-year warranties on their TVs, so they're good places to start looking. Currys only offers a five-year warranty on some of its TVs. 

Read our LG TV reviews

Panasonic TV deals

Panasonic has one of the smallest ranges, so you won't have as much choice if you're after a Panasonic TV. 

As with LG, you should start your search with the big retailers that offer the longest warranties (Currys, John Lewis and Richer Sounds). If you're looking at Currys, though, be aware that only some TVs have a five-year warranty. 

Read our Panasonic TV reviews

Samsung TV deals

You can buy Samsung TVs directly from its website, but this is often the most expensive approach. You'll find better deals online from the major retailers. 

Read our Samsung TV reviews

Sony TV deals

Sony's TVs are often more expensive than its rivals, although costs have started to come down in recent years. You'll still need to look harder to get a great deal. 

Sony sells TVs through its own Sony Centres online and there are discounts there, as well as a five-year warranty on some models, so it's worth checking. 

Read our Sony TV reviews.

People shopping for televisions

Head to our guide on the best TVs under £500 and £1,000 to see our favourite picks.


Which TV features are worth paying for?

4K resolution 

4K TVs cost as little as £350 and even less for store brand models. With four times the number of pixels as Full HD, 4K screens are more detailed, so it's worth spending that little bit extra. Full HD content looks better on a 4K screen, but 4K content makes full use of the technology. More and more of this is arriving through pay TV and streaming services.

HDR 

Most 4K TVs come with high dynamic range (HDR). This gives brighter whites, darker blacks and a wider gamut of colours. But you need HDR content to see the benefits. 

There are four main formats, two basic and two advanced. HDR10 and HLG come on just about every 4K TV, but Dolby Vision and HDR10+ are usually only on pricier sets. 

These advanced formats aren't essential, though. We've tested TVs that don't use them well at all. In fact, some TVs that use the basic formats have a brilliant HDR picture, so don't feel you must buy a TV with HDR10+ or Dolby Vision.

OLED displays 

Organic LEDs, or OLEDs, are found on some high-end TVs, and they produce dazzling pictures with smooth motion, deep blacks and vibrant colours. 

We’ve been impressed by their picture quality in the lab, but that’s not to say you should discount traditional LED-backlit TVs. Some OLEDs are the best of the best, but you can get an excellent TV that isn't an OLED. Find out more about OLED TVs.

QLED displays 

QLED is the name for Samsung’s OLED-rivalling quantum-dot TVs that we’ve seen in the past few years. Here, light hits a layer of quantum dots that produce bright, vibrant colours. 

More and more of Samsung's range is made up of these TVs. Our tests have discovered there are some excellent QLEDs, but it's not a guarantee of quality.

Which TV brands should you buy?

Four brands dominate the TV market: LG, Samsung, Sony and Panasonic. But some less well-known TVs manufacturers – the likes of Bush, Celcus and JVC – might catch your eye with prices that are difficult to refuse. Is it ever worth punting for one of these smaller brands?

Well, the numbers speak for themselves. Between January 2014 and October 2020, we reviewed close to 900 TVs from Samsung, LG, Sony and Panasonic. More than 200 were Best Buys.

We’ve tested more than 200 TVs from other brands. But these models rarely do well and there's a much higher portion of Don't Buys among them. There is the occasional touch of class from these brands, and we have found a handful of Best Buys, but the bigger brands are where you'll see most of the quality.

See all our: Samsung TV reviews | LG TV reviews | Panasonic TV reviews | Sony TV reviews.

Where's the best place to buy a TV?

It's worth shopping around to find the retailer with the best price. Then, once you know the very lowest it's being sold for, you can decide whether it's worth paying a little bit more for the same TV from a tried-and-trusted retailer.

That said, don't be afraid to take the plunge on a retailer you haven't heard of before. Some independent stores can offer great deals both online and on the high street. 

For instance, if you've chosen a slightly older TV, some independent retailers may have an ex-demo model going cheap. But do your research beforehand, especially when buying online. Search for other customers who have bought products from that website and shared their experiences. You'll find reviews of retailer websites on Trustpilot.

Many major retailers also run price-match schemes. 

  • Currys promises to beat the price you'd pay at AO.com, Argos, Asda, John Lewis and Tesco. 
  • John Lewis will match the price of any retailer with a high street shop (so no online-only stores). 
  • Richer Sounds will drop its prices to a fraction below what's offered elsewhere, as long as a product is new and boxed, in stock and offered with a similar guarantee. 
  • AO.com boldly claims to price match every product against any retailer.

Look out for warranties, too. Richer Sounds offers six years on its TVs, John Lewis offers five years, and so does Currys on some TVs.

Looking to save money in the Black Friday sales? Our experts have selected the best of the Currys Black Friday deals and AO Black Friday deals

We also give our own seal of approval to a select number of retailers. Look out for a Which? Recommended Provider logo in store or online. Based on overall satisfaction and how likely people are to recommend it to a friend from our annual survey, only the retailers with the best customer scores earn this coveted accolade. 

Seen another TV at a great price? Be sure to check our extensive, expert TV reviews to make sure you're saving money on a great set.