Best TV deals for 2021
Looking to find a bargain television in the sales? We’ve scrutinised offers and rounded up some of the best TV deals you can find this month.
The TVs below aren't necessarily the best we've tested, but are all decent TVs that are available for a substantial discount.
You'll also find plenty of buying advice to help decide exactly which features and brands are worth paying more for. But be quick, these discounts often don't last for long.
Best TV deals for January 2021
Black Friday and the Boxing Day sales may have passed, but there still plenty of deals to be had.
1. LG OLED55CX5LB deal
- 55-inch 4K TV
- £100 off usual price
- Brilliant remote
2. Samsung QE65Q700T deal
- 65-inch 8K TV
- £200 off usual price
- One of the cheapest 8K TVs of 2020
3. LG 65NANO866NA deal
- 65-inch 4K TV
- 34% off usual price
- Uses an extra layer of nanocells to improve colour
4. Samsung QE55Q70T deal
- 55-inch 4K TV
- Argos' lowest price
- Part of Samsung's high-end QLED range
5. LG 50UN74006LB deal
- 50-inch 4K TV
- £70 off usual price
- Great sound for a cheap TV
How to get the best deals on specific TV brands?
When it comes to buying TVs, the big retailers – John Lewis, Currys PC World, Richer Sounds, Argos, AO and Amazon – tend to offer better deals than if you go direct to the manufacturer.
Some retailers have dedicated deals pages where you can find their latest deals on TVs and other electricals – click on the links below to go straight there:
LG TV deals
Deals on LG TVs are plentiful and it has one of the biggest ranges of any brand. John Lewis and Richer Sounds offer five and six-year warranties on their TVs, so they're good places to start looking. Currys only offers a five-year warranty on some of its TVs.
Panasonic TV deals
With one of smallest ranges, you don't have as much choice if you're after a Panasonic TV.
As with LG, you should start your search with the big retailers that offer the longest warranties (Currys, John Lewis and Richer Sounds). If you're looking at Currys, though, be aware that only some TVs have a five-year warranty.
Samsung TV deals
You can buy Samsung TVs directly from its website, but this is often the most expensive approach. You'll find better deals online from the major retailers.
Sony TV deals
Sony's TVs are often more expensive than its rivals, although we have seen costs start to come down in recent years. This means you need to look harder to get a great deal.
Sony sells TVs through its own Sony Centres online and there are discounts there, as well as a five-year warranty on some models, so it's worth checking.
Which TV features are worth paying for?
4K TVs cost as little as £350. With four times the number of pixels as Full HD, 4K screens are more detailed so worth spending that little extra money. Full-HD pictures look better on a 4K screen, but 4K content makes full use of the technology. More and more of this is arriving through pay TV and streaming services.
Most 4K TVs come with High Dynamic Range (HDR). This gives brighter whites, darker blacks and wider gamut of colours. But you need HDR content to see the benefits.
There are four main formats, two basic and two advanced. HDR10 and HLG come on just about every 4K TV, but Dolby Vision and HDR10+ are usually only on pricier sets. These advanced formats aren't essential though.
We've tested TVs that don't use them well at all, and found some using just the basic formats to have brilliant HDR picture, so don't feel you must buy a TV with HDR10+ or Dolby Vision.
Organic LEDs, or OLEDs, are found on some high-end TVs and produce dazzling pictures with smooth motion, deep blacks and vibrant colours.
We’ve been impressed by their picture quality in the lab, but that’s not to say you should discount traditional LED-backlit TVs. Some OLEDs are the best of the best, but you can get an excellent TV that isn't an OLED. Find out more about
QLED is the name for Samsung’s OLED-rivalling quantum-dot TVs that we’ve seen in the past few years. Here, light hits a layer of quantum dots which produce bright, vibrant colours.
More of Samsung's range is made up of these TVs, which has led to some quality inconsistencies. There are still excellent QLEDs available, but it's not a guarantee of quality.
Which TV brands should you buy?
Four brands dominate the TV market: Samsung, LG, Sony and Panasonic. But some less well-known TVs manufacturers – the likes of Bush, JVC and Celcus – may catch your eye with prices that are difficult to refuse. Is it ever worth punting for one of these smaller brands?
Well, the numbers speak for themselves. Between January 2014 and October 2020, we reviewed close to 900 TVs from Samsung, LG, Sony and Panasonic. More than 200 were Best Buys.
We’ve tested more than 200 TVs from other brands. But these models rarely do well and there's a much higher portion of Don't Buys among them. There is the occasional touch of class from these brands, and we have found a handful of Best Buys, but the bigger brands are where you'll see most of the quality.
Where's the best place to buy a TV?
It's worth shopping around to find the retailer with the best price. Then, once you know the very lowest it's being sold for, you can decide whether it's worth paying a little bit more for the same TV from a tried and trusted retailer.
That said, don't be afraid to take the plunge on a retailer you haven't heard of before. Some independent stores can offer great deals both online and on the high street.
For instance, if you've chosen a slightly older TV, some independent retailers may have an ex-demo model going cheap. But do your research beforehand, especially when buying online. Search for other customers who have bought products from that website and shared their experiences. You'll find reviews of retailer websites on Trustpilot.
Many major retailers also run price-match schemes.
- Currys PC World promises to beat the price you'd pay at AO.com, Argos, Asda, John Lewis and Tesco.
- John Lewis will match the price of any retailer with a high street shop (so no online-only stores).
- Richer Sounds will drop its prices to a fraction below what's offered elsewhere, as long as a product is new and boxed, in stock and offered with a similar guarantee.
- AO.com boldly claims to price match every product against any retailer.
Look out for warranties, too. Richer Sounds offers six years on its TVs, John Lewis offers five years and so does Currys on some TVs.
We also give our own seal of approval to a select number of retailers. Look out for a Which? Recommended Provider logo in store or online. Based on overall satisfaction and how likely people are to recommend it to a friend from our annual survey, only the retailers with the best customer scores earn this coveted accolade.