Hoping to find the best TV deals in the sales this winter? You've come to the right place. All of the TV deals we've listed here are not only genuinely good deals, as hand-picked by our experts during the sales, but they also performed well in our expert tests.
Our experts are scouring the latest television deals to highlight our pick of the very best. The models we list here all score well in our independent lab tests, so you can be confident you're not buying a dud.
Though do make sure you check our reviews to make sure a model is right for you. As well as being able to read the results of our independent lab tests, our reviews will also reveal which brands are the most (and least) reliable, and which ones owners would buy again (courtesy of our annual TV owners' survey).
Winter is upon us and it's a prime time for TV deals as numerous sets get discounted. Low-end to high-end, small to big, we expect to see TVs from all the leading brands, as well as store brand models, with money off.
It may be 2022, but we won't see any of this year's TVs come out until spring. There are still plenty of 2021 models available though and, with their replacements on the horizon, some are cheaper than ever.
Here are the best TV deals we've found.
We liked: Speech is clear
We didn't like: Some colour issues in certain scenes
This 43-inch set is one of LG's cheaper models, but a 4K TV from a leading brand for less than £400 is a rare thing.
We liked: Rich sound
We didn't like: SD Picture
This 43-inch LG TV has natural and balanced colours, but in our tests SD content was quite blurry and the colours too warm.
The sound is good for TV dramas and dialogue, and there's a good richness that works well with complex film scores. It is compatible with Google Assistant and Amazon Alexa.
We liked: Rich sound
We didn't like: Redesigned LG menus are fiddly
Smaller TVs aren't the most common, so when one comes along that sounds as good as this, it grabs our attention.
We like: HDR is used well, clear dialogue
We didn't like: Awkward menus
This model is a low-end set in LG's range, but it still comes with voice control and the same accessibility features as more expensive LG TVs. This includes grayscale to improve clarity for viewers who are colour-blind and a high-contrast mode to emphasise text on menus.
We liked: Speakers are good for dialogue
We didn't like: Lower-resolution scenes sometimes looked drab
It's a good price for a 50-inch TV and, despite being one of LG's more basic models, you get an excellent remote with a microphone to control the TV with your voice.
It has a 60Hz screen, whereas more advanced TVs manage 120Hz – so bear this in mind if you're a gamer. It doesn't mean it will be bad at displaying games, but more high-end TVs will be better. The SD picture was underwhelming in our tests.
We liked: Nicely balanced sound
We didn't like: Operating system can be confusing
The LG55NANO806PA 55-inch model is a mid-range TV from LG's latest 2021 range. Its LCD screen has an extra layer of nanocells, which are designed to boost colour.
Philips 55OLED706 – £979
We like: Crisp low-resolution picture, fantastic sound
We didn’t like: Menus and remote could be better
Audio is particularly fantastic, but it’s the price that’s head-turning. It’s one of the cheapest OLEDs around.
The 120Hz screen, FreeSync and VRR are must-have features for anyone who wants to make the most of a PlayStation 5 or Xbox Series X.
We've seen it selling for £1,299, so you can't go far wrong for £979.
We liked: Great remote
We didn’t like: The body rattles at certain audio pitches
The audio is rich and of good quality. However, this TV did rattle at certain pitches in our tests – although we found this was rare.
This is a great TV for gamers and has lots of gaming features, including FreeSync, VRR and a 120Hz screen. In the past, this TV has cost as much as £1,499, so this is a good deal.
We liked: Bags of detail at every resolution, warm and rich sound
We didn’t like: Fast moving scenes can struggle in 4K
A 48-inch OLED TV is great for anyone who wants an OLED but doesn't have room for a 55-inch set. The C16LA is currently on offer for £959, which is an OK saving on the normal price range between £999 and £1,199.
We love the picture on the C range and the explosion of detail whether you’re watching SD, HD or 4K content.
We’re delighted that the chassis of the TV doesn’t rattle, like the 55-inch model does, and the sound is all the better for it.
The C1 is a good choice for gamers thanks to a number of features designed to make playing through a console as smooth as possible.
We liked: HDR is used well
We didn’t like: Some confusing menus
48-inch OLEDs are relatively new and are great for anyone who wanted an OLED, but didn't have room for a 55-inch set.
This is one of LG's more high-end OLED TVs and it's from its most popular range.
We like: Balanced contrast and colour at lower resolution
We didn’t like: Cluttered remote
Upscaling tech helps SD and HD looker sharper than many TVs manage, but unfortunately its HDR picture lets it down. Ironically, we found 4K and HD footage looks better without HDR.
If you're into gaming, the OLED 806 has a good range of gaming features, voice control and some accessibility options. The remote is cluttered with too many small buttons, and the menus have some confusing quirks.
Remember that the winter sales are not the only chance you have to get a good TV. January to March is a good time to get a bargain as it's the lead-up to new ranges of TVs being released. Before you buy, check it's a good model with our expert .
We like: Brilliant 4K picture
We didn't like: Unexceptional sound
This is a good post-discount price for a 65-inch television.
It's not an OLED like a lot of other offers in this price bracket, so beware if this is important to you. But we tested it to the same programme as every TV, so it's easily compared.
We liked: Great colours and contrast in 4K
We didn't like: Some pale colours at lower resolutions
This TV provides a good 4K picture and we liked the clarity and balance of sound.
The app store is quick, which is good because finding them isn’t always easy. The layout could use some work and could learn a thing or two from the settings menu.
We liked: Vibrant, life-like colours
We didn’t like: Newly designed operating system (we preferred the older version)
This is a decent saving for this LG OLED TV and the cheapest price we could find right now.
This model is from one of LG’s most high-end ranges. It's an OLED, so each pixel in the display creates its own light, unlike LCDs and QLEDs which have backlights. OLEDs tend to have the best contrast and more control over which parts of the screen are lit.
We like: Disguises as a picture frame on your wall, good picture detail
We didn't like: HDR effects weren't good
You can mount this television on your wall and use its 'art mode' to make it appear like a picture frame. The bezel around the TV can also be swapped.
The picture is crystal-clear but its colours can be a little off.
We like: Great 4K HDR picture
We didn't like: The menus are fiddly
The vibrancy is best in 4K footage where the detail and colours sparkle. Contrast is also better in 4K and HDR as there’s better balance between bright and dark parts of the screen.
You can control some aspects of the A116LA with your voice. It’s most useful for searching for content to watch and asking the TV to open a streaming app, which means bypassing the fussy smart menus.
We like: Incredible sound, crisp lower-resolution picture
We didn’t like: Cluttered remote
Few TVs sound as good as this model. You'll consistently hear rich full and warm audio.
The menus are fiddly and the remote could do with a redesign, but apart from that it offers value for money.
The 65OLED706 has been priced as much as £1,799, so it's definitely worth considering at £1,299.
We like: Excellent remote
We didn't like: SD could be brighter
This 65-inch TV from LG produces a detail packed picture, and the phenomenal contrast makes for fantastic viewing. But the SD could be a little brighter.
It has a rich and luxurious sound to match the picture, and has all the feature of a high-end TV. It also comes with a magic remote, making menu navigation quicker and easier.
We liked: Great detail, brilliantly designed menus
We didn't like: Some shrill treble, colours can be unnatural
The QN85A has a massive screen that squeezes every drop of detail from lower-resolution footage and makes the most of the millions of pixels at its disposal in 4K content.
We like: Fantastically crisp picture, rich and well balanced sound
We didn't like: There's some judder in fast moving scenes
The LG OLED65C16LA normally retails at over £2,000, so at £1,589 it's a bit of a steal. This 65-inch is packed with every feature you could want from a TV.
Whether it's an old repeat or a remastered 4K Blu-ray, the picture is so sharp it's a joy to watch.
Our only criticism is an unusual one. We noticed a bit of shake and smearing during fast-moving action.
We like: Exciting HDR effect, nicely balanced sound
We didn’t like: Menus and remote a bit cluttered
The Panasonic TX-55JZ1500B really makes good on its promise of exciting HDR. Lower resolutions look good, but it’s the 4K HDR footage where this TV really shines.
Sound is nicely balanced and the dialogue and melodies carry nicely. There’s an HDMI eARC input to easily add a sound bar or home cinema system.
We like: Massive amounts of detail on show
We didn't like: There's some judder during 4K scenes
Thanks to its Alpha 9 processor the picture on this LG OLED is good even at low resolution.
Alexa and Google are built in and you can control some aspects of the TV with your voice. We also liked the fact this TV is great for anyone with sensory disabilities, as it can describe which menus and settings you've selected. It also has a grayscale to improve clarity for colour-blind viewers.
We like: Fantastic use of HDR, rich and powerful sound
We didn’t like: Lower-resolution content should be more balanced
The picture shines when displaying 4K HDR content as it makes maximum use of Dolby Vision. The lower resolutions can’t strike the same excellent contrast and colour balance but are far from bad to watch.
The sound could be wider and expand into the room, but its secondary to everything the speakers get right, which is everything else.
We like: Rich and detailed sound
We didn't like: The smart home screen and menus can be confusing
This TV is part of LG's Gallery Range and is designed to be mounted (it comes with its own mount) to your wall. It has lots of advanced features, including Freesync, 120Hz and G-sync for gamers, and built-in voice control.
It sounds great and we never had to struggle to make out quieter dialogue in our tests.
We like: Gorgeous 4K picture, fantastic sound that fills the room, good features for gamers
We didn’t like: Colours look a bit warm at lower resolution
The Panasonic TX-65JZ2000B looks glorious and sounds stunning too. The 4K picture has wonderful colour accuracy, giving you a lifelike image that feels natural.
Good 4K footage goes beyond being simply lifelike though. It pushes further, creating something hyper-realistic with a tangible depth that feels almost three-dimensional.
If you're not worried about the very latest in TV technology, you can still pick up an excellent set at the cheaper end of the market. See our expert pick of the – we have models at prices under £500 and also £1,000.
The big retailers – John Lewis, Currys, Richer Sounds, Argos, AO and Amazon – tend to offer better deals than buying directly from the manufacturer.
Some retailers have dedicated deals pages where you can find their latest deals on TVs and other electricals. Click on the links below to go straight there:
Deals on LG TVs are plentiful and it has one of the biggest ranges of any brand. John Lewis and Richer Sounds offer five and six-year warranties on their TVs, so they're good places to start looking. Currys only offers a five-year warranty on some of its TVs.
Panasonic has one of the smallest ranges, so you won't have as much choice if you're after a Panasonic TV.
As with LG, you should start your search with the big retailers that offer the longest warranties (Currys, John Lewis and Richer Sounds). If you're looking at Currys, though, be aware that only some TVs have a five-year warranty.
You can buy Samsung TVs directly from its website, but this is often the most expensive approach. You'll find better deals online from the major retailers.
Sony's TVs are often more expensive than its rivals, although costs have started to come down in recent years. You'll still need to look harder to get a great deal.
Sony sells TVs through its own Sony Centres online and there are discounts there, as well as a five-year warranty on some models, so it's worth checking.
4K TVs cost as little as £350 – you could pay even less for store brand models. With four times the number of pixels as Full HD, 4K screens are more detailed, so it's worth spending that little bit extra. Full HD content looks better on a 4K screen, but 4K content makes full use of the technology. More and more of this is arriving through pay TV and streaming services.
Most 4K TVs come with high dynamic range (HDR). This gives brighter whites, darker blacks and a wider gamut of colours. But you need HDR content to see the benefits.
There are four main formats, two basic and two advanced. HDR10 and HLG come on just about every 4K TV, but Dolby Vision and HDR10+ are usually only on pricier sets.
These advanced formats aren't essential, though. We've tested TVs that don't use them well at all. In fact, some TVs that use the basic formats have a brilliant HDR picture, so don't feel you must buy a TV with HDR10+ or Dolby Vision.
Organic LEDs, or OLEDs, are found on some high-end TVs, and they produce dazzling pictures with smooth motion, deep blacks and vibrant colours.
We’ve been impressed by their picture quality in the lab, but that’s not to say you should discount traditional LED-backlit TVs. Some OLEDs are the best of the best, but you can get an excellent TV that isn't an OLED. Find out more about
QLED is the name for Samsung’s OLED-rivalling quantum-dot TVs that we’ve seen in the past few years. Here, light hits a layer of quantum dots that produce bright, vibrant colours.
More and more of Samsung's range is made up of these TVs. Our tests have discovered there are some excellent QLEDs, but it's not a guarantee of quality.
Four brands dominate the TV market: LG, Samsung, Sony and Panasonic. But some less well-known TVs manufacturers – the likes of Bush, Celcus and JVC – might catch your eye with prices that are difficult to refuse. Is it ever worth punting for one of these smaller brands?
Well, the numbers speak for themselves. Between January 2014 and October 2020, we reviewed close to 900 TVs from Samsung, LG, Sony and Panasonic. More than 200 were Best Buys.
We’ve tested more than 200 TVs from other brands. But these models rarely do well and there's a much higher portion of Don't Buys among them. There is the occasional touch of class from these brands, and we have found a handful of Best Buys, but the bigger brands are where you'll see most of the quality.
It's worth shopping around to find the retailer with the best price. Then, once you know the very lowest it's being sold for, you can decide whether it's worth paying a little bit more for the same TV from a tried-and-trusted retailer.
That said, don't be afraid to take the plunge on a retailer you haven't heard of before. Some independent stores can offer great deals both online and on the high street.
For instance, if you've chosen a slightly older TV, some independent retailers may have an ex-demo model going cheap. But do your research beforehand, especially when buying online. Search for other customers who have bought products from that website and shared their experiences. You'll find reviews of retailer websites on Trustpilot.
Many major retailers also run price-match schemes.
Look out for warranties, too. Richer Sounds offers six years on its TVs, John Lewis offers five years, and so does Currys on some TVs.
We also give our own seal of approval to a select number of retailers. Look out for a Which? Recommended Provider logo in store or online. Based on overall satisfaction and how likely people are to recommend it to a friend from our annual survey, only the retailers with the best customer scores earn this coveted accolade.