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Best TV deals in the sales

Hoping to grab a great TV in the sales? We've hand-picked the best TV deals on 4K, QLED, OLED and LCD TVs from AO, Currys, John Lewis and more
Martin Pratt
Two TVs with the best television deals caption underneath

Hoping to find the best TV deals in the sales? You've come to the right place. All of the TV deals we've listed here are not only genuinely good deals, as hand-picked by our experts during the sales, but they also performed well in our tests.

Our experts are scouring the latest deals to highlight our pick of the very best. We check major retailers, such as AO, Argos, Currys and Richer Sounds as well as smaller retailers you might not normally consider. The models we list here all score well in our independent lab tests, so you can be confident you're not buying a dud.

Always check our reviews to make sure a model is right for you. As well as being able to read the results of our independent lab tests, our reviews will also reveal which brands are the most (and least) reliable and which ones owners would buy again (courtesy of our annual survey of TV owners).

Just want to know which TVs we recommend above all others? Check out our expert pick of the best TVs

Best TV deals in the sales

Now is a good time for TV deals as numerous sets get discounted. Low-end to high-end, small to big, we expect to see TVs from all the leading brands, as well as store-brand models, with money off.

You need to act fast, though, as 2021 TVs are rapidly being replaced by new 2022 TVs.

Here are the best TV deals we've found.

Want to make sure you buy the best set for your budget? Find out the top TVs and how the buy the best using our handy guide. 

Best cheap 4K TV deals in the sales under £400

LG 43UP77006LB, £279 

  • 43-inch 4K TV
  • LCD display
  • Supports HDR10 and HLG HDR formats

We like: Speech is clear

We don't like: Some colour issues in certain scenes

This 43-inch 4K set is one of LG's more basic models, but it's selling at a good discounted price at the moment. Normally it's £400 or more, but it can currently be had for £319. This isn't the cheapest price we've seen for this set, but it's still a good deal.

Does the reduced price of this 43-inch TV mean it's not one of the better models available? Check our LG 43UP77006LB review

Or buy it now for £279 from Argos and Amazon.

LG 50UP77006LB, £341.10

  • 50-inch 4K TV
  • LCD screen
  • Basic HDR formats: HDR10 and HLG

We like: HDR is used well, clear dialogue

We don't like: Awkward menus

Finding a 50-inch TV for less than £400 from a major brand isn't common. This model is a more basic set from LG's range, but it still comes with voice control and the same accessibility features as more expensive LG TVs. This includes grayscale to improve clarity for viewers who are colour-blind and a high-contrast mode to emphasise text on menus. 

Selling for upwards of £450 recently, it's now available for £341.10 if you sign up for the free My John Lewis membership and use the promo code MYJLLG10.

Check it's right for you before you buy – see our LG 50UP77006LB review.

Or get it for for £341.10 at John Lewis with a five-year guarantee.

Best 4K TV deals in the sales under £900

LG OLED55A16LA, £699

  • 55-inch 4K TV
  • OLED display
  • Cheapest OLED range from 2021

We like: Good use of HDR, nice remote

We didn't like: SD footage is a bit drab

We were excited to test LG's more basic OLED range, which costs far less than most OLED TVs. Prices are even better now that its 2022 successor, the A2, has been released.

It was over £1,000 at launch and the price has fallen steadily to around the £700 mark, which is as cheap as we've seen it.

Read our full review of the LG OLED55A16LA to see if it's right for you, or buy it now from Richer Sounds.

Philips 48OLED806/12, £799

  • 48-inch 4K TV
  • OLED technology
  • Basic and advanced HDR formats: HDR10, HLG, Dolby Vision, Dolby Vision IQ

We like: Balanced contrast and colour at lower resolution

We don’t like: Cluttered remote

Upscaling tech helps SD and HD looker sharper than many TVs manage. If you're into gaming, the OLED 806 has a good range of gaming features, voice control and some accessibility options. 

The remote is cluttered with too many small buttons and the menus have some confusing quirks. It's on sale now for £799, a saving of around £500 on its launch price and a further £100 reduction on the already reduced price it was selling for last month.

Still undecided? Have a peek at our full Philips 48OLED806 review to find out if it's right for you. 

Or buy it now for £799 from AO.

Before you buy, check whether the one you like is a good model with our expert TV reviews

Best 4K LCD, QLED and OLED TV deals in the sales under £1,200

Samsung QE55QN95A, £999

  • 55-inch 4K TV
  • Neo QLED display
  • Samsung's most high-end TV from 2021

We like: Very sharp picture, easy to setup

We don't like: Some colour issues at lower resolutions

The QN95A is still a pricey TV, but it used to cost double when it released in 2021. It's still cutting-edge despite being a year old, with tonnes of features for gamers and a clever separate connections box to keep your HDMI cables out of sight.

£999 is the lowest price we've seen on the QE55QN95A for some time, and it's likely to go off sale soon as the QE55QN95B has now replaced it.

Read our Samsung QE55QN95A review to see if it's worth close to £1,000 or buy it now from Richer Sounds.

Panasonic TX-55JZ1500B, £1,169

Panasonic TX-JZ1500B 4K OLED TV
  • 55-inch 4K TV
  • OLED technology
  • Basic and advanced HDR formats: HDR10, HDR10+ HLG, Dolby Vision 

We like: Exciting HDR effect, nicely balanced sound

We don’t like: Menus and remote are a bit cluttered

The Panasonic TX-55JZ1500B really makes good on its promise of exciting HDR. Lower resolutions look good, but it’s the 4K HDR footage where this TV really shines.

Sound is nicely balanced and the dialogue and melodies carry nicely. There’s an HDMI eARC input to easily add a sound bar or home cinema system.

At £1,169, this is around £700 off the normal price. It's a great deal, but this is still a lot of money, so check our full Panasonic TX-55JZ1500B review to find out if it's right for you. 

Or you can buy it now from John Lewis at the reduced price of £1,169. 

Want to save even more money on a TV?

If you're not worried about the very latest in TV technology, you can still pick up an excellent set at the cheaper end of the market. See our expert pick of the best cheap TVs – we even have models at prices under £500. 

You can make even more of your money if you're prepared to buy a second-hand or refurbished set. Find out more in our guide on how to buy a second-hand or refurbished TV.

How to get the best deals on specific TV brands

The big retailers – Amazon, AO, Argos, Currys, John Lewis and Richer Sounds – tend to offer better deals than buying directly from the manufacturer. 

Some retailers have dedicated deals pages where you can find their latest deals on TVs and other electricals. Click on the following links to go straight there:

But a low price on a bad TV isn't really a deal at all. Read our TV reviews before you buy to make sure you don't pick up a 'bargain' that turns out to be anything but.

LG TV deals

Deals on LG TVs are plentiful and it has one of the biggest ranges of any brand. John Lewis and Richer Sounds offer five and six-year warranties on their TVs, so they're good places to start looking. Currys offers a five-year warranty on only some of its TVs. 

Read our LG TV reviews

Panasonic TV deals

Panasonic has one of the smallest ranges, so you won't have as much choice if you're after a Panasonic TV. 

As with LG, you should start your search with the big retailers that offer the longest warranties (Currys, John Lewis and Richer Sounds). If you're looking at Currys, though, be aware that only some TVs have a five-year warranty. 

Read our Panasonic TV reviews

Samsung TV deals

You can buy Samsung TVs directly from its website, but this is often the most expensive approach. You'll find better deals online from the major retailers. 

Read our Samsung TV reviews

Sony TV deals

Sony's TVs are often more expensive than its rivals, although costs have started to come down in recent years. You'll still need to look harder to get a great deal. 

Sony sells TVs through its own Sony Centres online and there are discounts there, as well as a five-year warranty on some models, so it's worth checking. 

Read our Sony TV reviews.

People shopping for televisions

Head to our guide on the best TVs under £500 and £1,000 to see our favourite picks

Which TV features are worth paying for?

4K resolution 

4K TVs cost as little as £350 – you could pay even less for store-brand models. With four times the number of pixels as Full HD, 4K screens are more detailed, so it's worth spending that little bit extra. Full HD content looks better on a 4K screen, but 4K content makes full use of the technology. More and more of this is arriving through pay TV and streaming services.


Most 4K TVs come with high dynamic range (HDR). This gives brighter whites, darker blacks and a wider gamut of colours, but you need HDR content to see the benefits. 

There are four main formats, two basic and two advanced. HDR10 and HLG come on just about every 4K TV, but Dolby Vision and HDR10+ are usually only on pricier sets. 

These advanced formats aren't essential, though. We've tested TVs that don't use them well at all. In fact, some TVs that use the basic formats have a brilliant HDR picture, so don't feel you must buy a TV with HDR10+ or Dolby Vision.

OLED displays 

Organic LEDs, or OLEDs, are found on some high-end TVs and they produce dazzling pictures with smooth motion, deep blacks and vibrant colours. 

We’ve been impressed by their picture quality in the lab, but that’s not to say you should discount traditional LED-backlit TVs. Some OLEDs are the best of the best, but you can get an excellent TV that isn't an OLED. Find out more about OLED TVs.

QLED displays 

QLED is the name for Samsung’s OLED-rivalling quantum-dot TVs that we’ve seen in the past few years. Here, light hits a layer of quantum dots that produce bright, vibrant colours. 

More and more of Samsung's range is made up of these TVs. Our tests have discovered there are some excellent QLEDs, but it's not a guarantee of quality.

Which TV brands should you buy?

Four brands dominate the TV market: LG, Samsung, Sony and Panasonic. But some less well-known TVs manufacturers – the likes of Bush, Celcus and JVC – might catch your eye with prices that are difficult to refuse. Is it ever worth punting for one of these smaller brands?

Well, the numbers speak for themselves. Between January 2014 and October 2020, we reviewed close to 900 TVs from Samsung, LG, Sony and Panasonic, and more than 200 were Best Buys.

We’ve tested more than 200 TVs from other brands, but these models rarely do well and there's a much higher portion of Don't Buys among them. There is the occasional touch of class from these brands and we have found a handful of Best Buys, but the bigger brands are where you'll see most of the quality.

See all our: Samsung TV reviews | LG TV reviews | Panasonic TV reviews | Sony TV reviews

Where's the best place to buy a TV?

It's worth shopping around to find the retailer with the best price. Then, once you know the very lowest it's being sold for, you can decide whether it's worth paying a little bit more for the same TV from a tried and trusted retailer.

That said, don't be afraid to take the plunge on a retailer you haven't heard of before. Some independent stores can offer great deals both online and on the high street. 

For instance, if you've chosen a slightly older TV, some independent retailers may have an ex-demo model going cheap. But do your research beforehand, especially when buying online. Search for other customers who have bought products from that website and shared their experiences. You'll find reviews of retailer websites on Trustpilot.

Many major retailers also run price-match schemes. 

  • AO boldly claims to price match every product against any retailer.
  • Currys promises to beat the price you'd pay at AO, Argos, Asda, John Lewis and Tesco. 
  • John Lewis will match the price of any retailer with a high street shop (so no online-only stores). 
  • Richer Sounds will drop its prices to a fraction below what's offered elsewhere, as long as a product is new and boxed, in stock and offered with a similar guarantee. 

Look out for warranties, too. Richer Sounds offers six years on its TVs, John Lewis offers five years and so does Currys on some TVs.

Seen another TV at a great price? Be sure to check our extensive, expert TV reviews to make sure you're saving money on a great set.