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Updated: 19 May 2022

What Is Now?

Now (formerly Now TV) is a subscription-based TV service owned by Sky, with contract-free access to Sky's premium sports, movies and entertainment.
Callum Tennent
Nowtv money 470600

Rather than tie you into a one or two-year contract, Now – the rebranded Now TV – offers TV passes for different types of content that you purchase on a monthly basis. It's quick and easy to get started with Now , but it's well worth knowing a few of the important details in advance.

Prefer the sound of a combined TV and broadband deal with Sky? Find out how it compares to other companies by reading our round up of the best and worst TV and broadband providers.

How does Now work?

Unlike Netflix and Amazon Prime Video, Now lets you choose what you'd like to watch using passes – there are four on offer – Entertainment, Cinema, Hayu, and Sports. The content on most is self explanatory, though Hayu is a dedicated reality TV channel. When you sign up to Now, you choose which pass – or passes – to subscribe to. Most of them are available month by month, though the Now Sports pass is also available for a day. See below for more information about the channels each pass includes and how much they cost. 

How to get Now 

A Now account can be set up through your web browser. Just head to nowtv.com/shop to get started. A small warning – you will have to enter payment details, even if you only intend to take a free trial.

Is the Now app free?

Yes, in the sense that there's no charge to download it. However, you won't be able to access any premium content through it until you sign up for a pass of your choosing.

How do you cancel Now?

Now premium content comes in the form of monthly 'passes', but they essentially act the same as a rolling subscription. If you don't cancel before your next month begins you'll be charged for another 30 days. Head to the Now website, go to My Account and then click the large 'Cancel' button next to the pass you wish to terminate.

What is Now Boost?

Now Boost is an add-on that offers extra features, including Full 1080p HD quality, Dolby 5.1 sound, and the ability to stream on three devices instead of one.

It typically costs an extra £5 per month on top of one of the passes. Note that the packages shown below do not include Now Boost, even though the Now website shows the monthly cost with this included. If you do not wish to purchase Boost as part of your pass, you can remove it at checkout. 

How much does Now cost?

The basic rates are as follows: 

  • £9.99 for the Entertainment Pass
  • £9.99 for the Cinema Pass
  • £33.99 for the Sports Month Pass
  • £9.99 for Sports Day Pass.
  • £4.99 for Hayu

Now usually offers some sort of offer for new sign-ups, so be sure to check the Now site thoroughly before paying up. Combination deals are often available, too.

To see how Now compares to other streaming services on price, read our guide to Best and worst TV streaming services 2022.

Can you watch Sky Sports on Now ?

Yes, although the Sky Sports Pass works a little differently to the others. You can buy either a 24-hour pass (£9.99) or monthly rolling pass (£33.99). This is ideal if there's only a certain match or tournament that you're interested in watching – though that month-long pass is undeniably pricey. You get access to all 10 Sky Sports channels regardless of the duration of the pass you purchase.

What do I need to watch Now ?

What devices can I use Now on?

Sky offers its own line of Now boxes, which connect directly to a TV to offer access to Now content. You can also watch Now on Roku's own range of streamers, the Apple TV, Google Chromecast, EETV, the Microsoft Xbox 360 and Xbox One, and Sony PlayStation 4 and PlayStation 5. Confused by all of the options on offer? Read our guide on the best streaming devices.

But you may not need any additional devices at all. You can also watch via almost any Samsung or LG-made Smart TV, any iOS or Android device, or via your Windows or Mac computer.

Can Now be used on multiple devices?

Yes. Each account can have up to four different devices registered to it, with the ability to watch what you want on any two simultaneously. See how this compares to other popular services using our comparison of TV streaming services.

Can I use the Now box without paying?

Yes. The Now box offers access to a range of on-demand content that doesn't involve paying for a monthly pass. This includes popular services such as All 4, BBC iPlayer, ITV Hub and Demand 5, all of which are preloaded on the device. 

You'll also find over 50 additional apps, including YouTube, Spotify, BBC News, BBC Sports, Fox News, Sky News and TED Talks. These can be installed from the App store from the Now Box home screen - simply browse the range available and choose the ones you want to download.

Now reviewed

Weighing up whether to sign up to Now? Get help with your decision using our review in the table below. Which? members can log in to see the scores and star ratings it earned in our latest survey of over 2000 people. Not yet a member? Join Which? now to get instant access to all of our reviews.

 Now star ratings and scoreNow Cinema PassNow Entertainment PassNow Hayu Pass
Customer score
Overall quality of content
Quality of recommendations
Exclusive content
Finding new/relevant content
Ease of use
Value for money

What channels do you get on Now ?

As well as the on-demand services and apps listed above, the range of monthly passes unlock access to a wide range of premium content, split conveniently by category so you can decide what to pay for based on what you want to watch.

What channels do you get with the Now Entertainment Pass?

The Entertainment Pass adds a range of channels focused around TV shows but also includes Sky's box-sets, where you can catch up on entire series' at once. It contains on-demand, catch-up and live content from 15 channels: 

  • Sky Max
  • Sky Atlantic
  • Sky Showcase
  • Sky Witness
  • Sky Comedy
  • Sky Documentaries
  • Sky History
  • Sky Nature
  • Sky Crime
  • Sky Arts
  • Gold
  • Comedy Central
  • MTV
  • Nat Geo
  • SyFy

Now used to offer a separate Kids Pass but has now included six live kids' television channels in its Entertainment Pass. These are:

  • Boomerang
  • Cartoon Network
  • Nickelodeon
  • Cartoonito
  • Nick Jr
  • Nicktoons

Scroll up for our our review of the Entertainment Pass to see how users rated its range of television shows and value for money.

What channels do I get with the Now Cinema Pass?

The Sky Cinema Pass is for movie lovers, and as the name suggests, gets you on-demand access to everything aired on the following Sky Cinema channels: 

  • Select
  • Greats
  • Sci-Fi & Horror
  • Family
  • Premiere
  • Drama
  • Hits
  • Thriller
  • Action
  • Comedy
  • Animation

It also include access to over 1,000 films to watch on-demand.

What do I get with the Now Sky Sports Pass?

The Sky Sports Pass has all eleven sports channels available to watch live:

  • Main Event
  • Premier League
  • Football
  • Cricket
  • Golf
  • F1
  • Action
  • Arena
  • Sports News
  • Racing
  • Mix

What do I get with the Now Hayu Pass?

The Hayu Pass is for fans of reality TV. Kardashians, Real Housewives and Dance Moms are all included. Rather than including access to certain channels, Hayu offer access to reality TV shows on the same day they are released in the US.

Not sure whether Now is a better option than a combined broadband and television deal? Read our guide on how to get the best TV package to review your options.

Can you get Netflix on Now ?

You can watch Netflix using a Now Box or Smart Stick, though you'll need a separate subscription. Most devices will include a Netflix app which you can use to sign up you'll find it in 'My apps'. If you can't find it initially, you might need to download it from the App Store first. If you already have a Netflix subscription, you'll simply need to sign in once you open the app.

Weighing up whether to commit to Netflix? Read our Netflix review to see whether it will suit you or not.

Can you get Now on Amazon Fire TV Stick or Apple TV?

While previously it wasn't possible, you can access Now via a second generation (or later) Amazon Fire TV stick as well as a Fire TV Stick 4K and a Fire TV Stick Lite.

Second and third generation Apple TV boxes are no longer supported, but owners of fourth generation Apple TV devices can use Now as long as you ensure you're using the newest Now app.

You can also use Chromecast, Roku or Now's own Smart Stick with each of Now's passes.

Read our TV streaming device reviews to weigh up the pros and cons of each.

For more information on Now or to sign up for one or more of the monthly passes, visit Now