Best and worst UK seaside hotels
We’ve found some of Britain’s best and worst places to stay for sun, sea and sand, based on our expert inspections.
You can trust our reviews. All our hotel inspections take place anonymously. We book a standard double room online, just as you would, and we sample the hotel's facilities, just as you would. We never let on that we are from Which?
Unlike other UK publications, we take no freebies or advertising.
That means no special treatment, no reviewer upgrades and no opportunity for the hotel to influence our verdict. And no matter how badly the hotel fares, we will always publish the review, warts and all.
Royal Albion Hotel, Brighton
Bodysgallen Hall Hotel, Conwy
This luxury hotel and spa sits in a secluded setting two miles south of Llandudno, with views to Conwy Castle. It's a grand, Grade I listed National Trust-owned property, but does the country-house hospitality meet our expectations at this price?
Cary Arms, Devon
In the sheltered haven of Babbacombe Bay, this inn and spa with rooms, suites and cottages has fabulous sea views and bags of nautical style. But did our inspectors think it was worth the high price?
Midland Hotel, Lancashire
The Midland is a modernist masterpiece, directly overlooking Morecambe Bay. But has the recent refurb restored it to its heyday?
The Pig on the Beach, Dorset
This turreted manor house occupies a prime position on the cliffs, along Dorset’s Jurassic Coast. Many reviews rave about this exclusive seaside stay, but did our inspectors feel the same way?
2 Quail, Scottish Highlands
This friendly B&B is a homely hideout in the Scottish highlands, just 10 minutes’ walk from Dornoch beach. It’s renowned for excellent home-cooked breakfasts, but did the rooms and service impress our inspectors on their visit?
Roch Castle, Pembrokeshire
There are more than 800 years of history within the metre-thick walls of this Norman castle perched on a volcanic rock in St Brides Bay. Rooms in this boutique hotel don’t come cheap, but did our inspectors think it worth the £240 price?
Romney Bay House, Kent
This 1920s boutique hotel sits slap bang on the seafront along a totally unspoilt stretch of coastline. It has dramatic views towards France and seclusion in spades, but did our inspectors find Romney Bay House as charming as it sounds?
St Brides Spa Hotel, Pembrokeshire
This marine spa with fabulous clifftop views of the ever-changing bay certainly makes the most of its location, but does a Pembrokeshire coastal break at St Brides offer value for money?
The Victoria Inn, Norfolk
The Victoria Inn is the closest you can stay to north Norfolk’s – and possibly the UK’s – finest beach, with its vast sands and soaring skies. But does this pub with rooms, built in the 1830s, live up to its excellent location?
How we test
Unlike all other national UK travel magazines and newspaper travel sections, Which? Travel never accepts freebies.
All our hotel inspections take place anonymously. We book a standard double room online, just as you would, and we sample the hotel’s facilities, just as you would. We never let on that we are from Which?
That means no special treatment, no reviewer upgrades and no opportunity for the hotel to influence our verdict.
And no matter how badly the hotel fares, we will always publish the review, warts and all.
Off-peak prices are based on January rates, peak prices on August rates. Where there's a range, it's the difference between a midweek room and a weekend room.
We rate hotels on a range of criteria including location, bed comfort, food and drink, cleanliness, and value for money.
We also produce an overall star rating for the hotel based on what we think you should expect for the type of accommodation (B&B, luxury hotel etc) and price.
All our ratings strictly adhere to the following criteria:
0 stars – A dreadful hotel. We would not recommend staying here.
1 star – A sub-standard hotel we think is well below average in its category.
2 stars – An adequate hotel we think has room for improvement.
3 stars – A solid hotel that meets our expectations.
4 stars – An excellent hotel we think is above average in its category.
5 stars – An exceptional hotel we think is among the best of its type.