SUBSCRIBE TO WHICH?

Begin the year with smarter choices

Save 50% on a Which? Digital annual subscription and get help finding the best products and services year-round.

Offer ends 13 January 2026, T&Cs apply

Random items describing Which? content

Digital

All product reviews

The Which? app

Ask Which? personalised buying advice

Digital Which? magazine 11 digital editions a year

Cancel any time and we’ll take no more payments

Full Access

All product reviews

The Which? app

Ask Which? personalised buying advice

Digital Which? magazine 11 digital editions a year

Which? magazine posted 11 times a year, including the Dec/Jan bumper issue

Cancel any time and we’ll take no more payments

Which? Magazine

Which? magazine posted 11 times a year, including the Dec/Jan bumper issue

Cancel any time and we’ll take no more payments

Terms & Conditions

Common questions

You can cancel your membership at any time, and we'll take no more payments.


You are also entitled to an initial cooling off period when you can end your membership straight away and request a refund. This cooling off period will end 14 days after the day you receive your first magazine, or if you have a digital only membership, 14 days after the day you join.


You can cancel by:

  • Using Live chat

  • Calling 02921 682114

  • Emailing support@which.co.uk

  • Writing to: Which? Customer Service, 3 Capital Quarter, Tyndall Street, Cardiff, CF10 4BZ

  • If you have monthly subscription you can also cancel online through 'My account'.


Make sure you state your name, membership number and the date you wish to cancel if writing.


See full Terms & Conditions for any more info.

If you have any questions about joining Which? please get in touch by phone, live chat or email:

Call 029 2267 0000

Mon - Fri 9am to 5pm, Sat 9am to 1pm

Standard call rates apply

Live chat

Mon - Fri 8.30am to 8pm, Sat & Sun 9am to 5pm

Email support@which.co.uk

Offer terms and conditions

  • Offer is open until 13 January 2026.

  • Members must purchase through the link supplied in the ad to be eligible for the offer.

  • Offer is only valid on purchases of annual Digital subscription.

  • Subscriptions auto-renew at full price.

  • Members must retain their subscription for 28 days to be eligible for any additional benefits related to the offer.

  • Which? reserves the right to withdraw or amend this offer at any time.

Gift a Which? membership for a year

Give a year of expert advice with a gift voucher

Buy as a gift

Product reviews you can trust

All our test results, reviews and recommendations are our own and 100% genuine. As well as the usual TVs and washing machines, we review things like diets, apps, investments, sun creams, broadband providers and craft beer so you can buy better more often.

The truth about diets

Sustainability first

Our Eco buy recommendations make it quicker and easier for you to buy better for the planet.

Sustainability first

Ask Which? for buying advice

Make the right decision quicker – chat online with us for personalised 1:1 buying advice on any product we’ve tested.

Ask Which? for buying advice

We’re not for profit

Every member subscription helps fund our charity’s campaigns to make life simpler, fairer and safer for everyone.

We’re not for profit

Choose faster by app

A breeze to use, the Which? app puts all our product test results, reviews and recommendations in the palm of your hand.

App image showing product reviews

Which? magazine

Your classic read for expertly researched consumer advice, investigations, articles, news, views and more.

Which? Magazine cover

Email updates

The Weekly Scoop*, Get it First, Magazine Preview, Sustainability* as well as emails to help you make the most of your membership. Unsubscribe at any time. (*Weekly Scoop and Sustainability newsletters are also available without membership).

Image of a ipad showing the Which? Weekly Scoop newsletter