Price comparison sites Top tips for using price comparison websites

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Use comparison websites carefully to ensure you get the right deals

Using price comparison websites is a smart way to compare the financial products you have with the newer, better deals that might be out there. What's more, they can make switching simple and easy.

It's worth browsing these websites regularly, as sticking with the same insurance or savings account provider year after year is likely to mean you don't get the best deal. 

However, it's important to use price comparison sites wisely and be aware of their pitfalls before logging on. Otherwise, you could end up out of pocket. 

Here are our top tips for using price comparison websites effectively. 

Find out more: Which? Money Compare - check out some of the best deals on the market 

1. Don't use just one price comparison site

No single price comparison sites trawl the whole market for the very best financial products in every category. For this reason, it makes sense to use several price comparison sites before choosing which product to take out. Our experts recommend running your search through a few and watching out for any differences between the results they throw up.

Some financial product providers choose not to be featured on any price comparison sites. For example, insurance policies from the likes of Direct Line and Aviva won't be included in any price comparison site search results, even if they might be the most suitable deals for you. 

To compare products from companies that don't subscribe to comparison sites, you'll have to get quotes from them individually. This shouldn't take more than a few minutes per firm and could be well worth the effort.

Although it takes a little more time to use several comparison sites and look at what 'standalone' companies have to offer, this is the best way to make sure you don't lose out on the best deal. 

2. Beware assumptions that could invalidate your insurance

Some price comparison websites will make assumptions about your circumstances when you visit them for a quote. In many cases these may be appropriate to your needs, but keep an eye on them, as some people will find the 'standard' situations used by comparison sites do not apply to them.

For example, if your home has a thatched roof or if you live on a flood plain, you may have to provide the website with this specific information when buying a home insurance policy. If you forget or can't find a way to do so, you could be at risk of buying a policy you aren't able to claim on. 

If you've used a price comparison website and aren't completely confident that a certain deal is right for your circumstances, phone the product provider directly and ask them.  

3. Make sure the right boxes are ticked

Pre-ticked boxes often feature on price comparison websites. Ignoring them, or failing to amend what has been pre-selected for you, could have serious consequences. 

It isn't unusual, for example, for a price comparison website to assume that you do not have a criminal record and pre-tick a box stating that you have no convictions. If you have been convicted of an offence in the past and don't untick the box yourself, you could be left with an insurance policy that won't pay out when you need it to. 

Likewise, some price comparison websites pre-tick boxes agreeing that customers will pay for financial products such as car insurance either annually (in one lump sum) or monthly (usually by direct debit). 

Paying for insurance monthly is often the most expensive option, so you may want to avoid this if you can. On the other hand, not everyone will be able to afford to pay their entire insurance premium upfront, so be sure to check whether either option has been pre-selected - and to choose the one that suits you. 

Find out more: Price comparison sites: what to watch out for - flaws to be aware of 

4. Consider quality as well as cost

Finally, it's worth remembering that price comparison websites are set up to find customers the cheapest possible deals when it comes to products such as car and home insurance. This may mean you don't get the level of cover you would expect or benefit from the standard of customer service you would like. 

Quality is as important as cost, so it makes sense to focus on getting value for money - not the very cheapest deals - when you buy financial products. Low-cost insurance policies, for instance, are unlikely to include perks such as the provision of a replacement hire car should your vehicle be damaged in an accident. In a tight spot, you might appreciate benefits like this even if they cost a little more. 

Which? experts have assessed dozens of car and home insurance policies based on the quality of the cover as well as price. Our car insurance and home insurance reviews also rate insurers on a range of other important factors such as customer service, claims handling and transparency of charges to ensure you find the best deal for you. 

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Last updated:

March 2016

Updated by:

Joe Elvin

Which? Limited (registered in England and Wales number 00677665) is an Introducer Appointed Representative of Which? Financial Services Limited (registered in England and Wales number 07239342). Which? Financial Services Limited is authorised and regulated by the Financial Conduct Authority (FRN 527029). Which? Mortgage Advisers and Which? Money Compare are trading names of Which? Financial Services Limited. Registered office: 2 Marylebone Road, London NW1 4DF.