Waitrose tops supermarket surveyThe Which? supermarket survey results are revealed

26 January 2011

A couple reading a food label in a supermarket

Our second annual supermarket survey reveals which supermarkets are your favourites - with Waitrose in pole position.

Which? asked more than 12,000 members about supermarkets and found that Waitrose was a clear winner, with a customer score of 85%.

Waitrose achieved five stars for product quality, customer service, range and availability and store environment. Marks & Spencer came second on 68%.

We also asked about online supermarkets - Ocado and Waitrose Deliver came out best, on 83% and 82% respectively.

Which? members can see how their supermarket fared in the full article. If you're not a member you can sign up to Which? for £1 for a one-month trial.

Supermarket ratings

Discount supermarkets Aldi and Lidl came an impressive third and fourth, ahead of bigger players such as Asda, Morrisons, Sainsbury's and Tesco.

Unsurprisingly the biggest plus point for both was price - both got five stars.

Bottom of the table was The Co-operative on 46%. One shopper said: ‘It usually has a convenient location, but it’s not particularly good for anything else.'

Supermarket technology

The way we use supermarkets is evolving, with growing numbers of self service checkouts. But when we asked Which? members about them, most would prefer to interact with a human being and use the conventional checkouts.

You can join the discussion by adding your own views in our Which? Conversation debate about self service checkouts.

In our survey, half of those who use self service checkouts think they're convenient and save time, which suggests we’d like to have the choice. 

We also found you’re keen on other kinds of technology – 90% of you who’ve tried handheld scanners like them.

 

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