The CMA's consultation on Google search conduct requirements - Which? response

Which? welcomes the opportunity to comment on the CMA’s proposed conduct requirements for Google search services. We support the proposed conduct requirements as important first steps to ensuring that Google’s dominance in online search does not come at the expense of consumers and other businesses.

The designation of Google’s general search services with Strategic Market Status means effective intervention is critical to ensure that the online search market is played on a level playing field. The proposed requirements will help to create a more competitive environment and mitigate the potential adverse effects of Google’s market power. We believe the requirements are specified appropriately to enable them to be effective in meeting their given aims, but encourage the CMA to ensure that these measures are soon followed by further market opening interventions.