Which? responds the latest ONS figures showing food inflation has hit 19.2 per cent

Sue Davies, Which? Head of Food Policy, said: 

“These figures reflect Which?'s inflation tracker research, which shows that prices of everyday food essentials such as porridge oats, cheddar and bread have rocketed by up to 80 per cent in the last year. Millions of people are struggling to put food on the table, with some parents telling us they are skipping meals just to make sure their children have something to eat.  

“Supermarkets need to step up and do more to help their customers. Retailers should make sure their pricing is clear so people can easily work out which items offer value for money and ensure everyone has access to affordable, healthy food - particularly in areas where people most need support."

-ENDS- 

Notes to Editors

Which? Affordable Food For All Campaign

The consumer champion’s Affordable Food For All campaign calls on supermarkets to do more to ensure own-brand budget line items are widely available throughout all branches – including in smaller ‘convenience’ stores. They should also make pricing and offers more transparent.

86,000 supporters have signed our petition so far calling on the supermarkets to take action.

Alongside the University of Leeds Consumer Data Research Centre, Which? has developed the Priority Places For Food Index which shows where in the UK people are the most vulnerable to food insecurity.

Sign the petition: https://campaigns.which.co.uk/affordable-food/