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28 July 2021

Best place to buy turkey and trimmings

Find out the best place to buy your turkey and trimmings, as chosen by Which? members.
Rebecca Marcus
Whole roast turkey centrepiece

Cooking Christmas dinner can be daunting, but you can avoid turkey terror by choosing the best place to buy your bird.

We surveyed 5,288 members in January 2020 to find out which places they rated the best for Christmas dinner essentials, including turkey, sausages, stuffing and vegetables.

Best place to buy turkey

As in previous years, farms, markets and butchers have been rated the best place to buy your Christmas turkey. Members told us they were impressed with both the taste and quality of their turkey centrepieces, scoring them a full five stars. 

Top of the supermarkets for turkey was a low-cost retailer that offers outstanding value for money.

Only logged in Which? members can view the results of our survey below. If you’re not a member, join Which? to get instant access.

Retailer
Taste
Quality
Value for money
Customer score
94%
92%
83%
82%
81%
81%
81%
79%
78%
76%
76%
75%

Table notes: Based on a survey of 5,288 Which? members in January 2020.

Best place to buy sausages

Pigs in blankets

Whether swaddling them in bacon for pigs in blankets or frying them up for a Boxing Day breakfast, members loved the bangers they got from their butcher, farm or market. 

The winning supermarket for sausages achieved a consistent four stars across the board for taste, quality and value for money.

Only logged in Which? members can view the results of our survey below. If you’re not a member, join Which? to get instant access.

Retailer
Taste
Quality
Value for money
Customer score
92%
89%
83%
81%
80%
78%
78%
78%
74%
73%
72%
71%

Table notes: Based on a survey of 5,288 Which? members in January 2020.

Best place to buy stuffing

Dish of stuffing

Butchers, farms and markets impressed members with their high-quality, delicious stuffing. 

Of the nine supermarkets rated, the two highest scorers tied neck and neck with 80%. One was a low-cost supermarket and the only place that members thought offered excellent value for money when buying their stuffing.

Only logged in Which? members can view the results of our survey below. If you’re not a member, join Which? to get instant access.

Retailer
Taste
Quality
Value for money
Customer score
91%
90%
80%
80%
77%
77%
76%
75%
74%
73%
71%

Table notes: Based on a survey of 5,288 Which? members in January 2020.

Best place to buy fresh vegetables

Brussel sprouts with pancetta

Our survey results show that those who were the most satisfied with their Christmas veg bought it from a greengrocers, vegetable box scheme, farm or market. 

If you’re filling your festive basket at a supermarket, there’s a clear winner at the top of the table offering excellent value for money.

Only logged in Which? members can view the results of our survey below. If you’re not a member, join Which? to get instant access.

Retailer
Taste
Quality
Value for money
Customer score
92%
91%
90%
86%
82%
82%
80%
79%
78%
75%
75%
75%

Table notes: Based on a survey of 5,288 Which? members in January 2020.