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Best places to buy turkey, trimmings and more

From classic turkeys to tasty trimmings, our annual survey reveals the top-rated supermarkets for Christmas food, voted by you
Rebecca MarcusSenior researcher & writer

Rebecca has been leading our food and drink testing for over five years. She oversees rigorous blind taste tests of more than 250 products a year, covering everything from olive oil and chocolate to wine and champagne. And yes, she does sometimes get the leftovers.

Roasted turkey on a platter with roasted vegetables, potatoes, and cranberry sauce on the side.

Cooking Christmas dinner for family and friends can be a little daunting, but you’ll avoid a last-minute turkey terror with our inside guide to the best places to buy your bird.

We surveyed 7,921 Which? members in January 2025 to find out which places they rated best for Christmas dinner essentials.

We asked members to tell us about the taste, quality and value for money of the Christmas food they bought, how satisfied they were and whether they would recommend them to others.

Whether you’re after a mouthwatering centrepiece or some tasty trimmings, our guide reveals the best places to stock up on Christmas food.

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Where to buy your Christmas turkey

Christmas turkey

Whether you want a fresh or frozen turkey, or a smaller cut such as a crown, we’ve got the lowdown on the top shops to buy from.

Best place to buy a fresh whole turkey

Butchers, farms and markets continued their streak from previous years, topping the polls once again.

Only logged in Which? members can view the results of our survey below. If you’re not a member, join Which? to get instant access and see the top shop for a cheap and tasty turkey. 

RetailerQualityValue for moneyCustomer Score

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94%
94%
87%
86%
77%
75%
75%

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Best place to buy frozen turkey

Frozen turkeys are a cheaper alternative to fresh, so they could be worth considering if you’re looking for a more affordable option this Christmas.

Only logged in Which? members can view the results of our survey, below. If you’re not a member, join Which? to get instant access. 

RetailerQualityValue for MoneyCustomer score

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87%
84%
83%
82%
81%
78%
77%
74%

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Best place to buy turkey crowns, breasts and joints

If you don’t want to commit to cooking an entire turkey, or have fewer mouths to feed, a smaller cut such as a turkey crown could be the answer. 

Only logged in Which? members can view the results of our survey, below. If you’re not a member, join Which? to get instant access.

RetailerQualityValue for MoneyCustomer score

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94%
92%
87%
84%
78%
77%
71%
70%

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Best pigs in blankets

Pigs in blankets

Pigs in blankets are a classic Christmas side dish, and our survey results show that if you want the best, it’s worth buying them from a farm, market or butcher's.

Only logged in Which? members can view the results of our survey, below. If you’re not a member, join Which? to get instant access.

RetailerQualityValue for MoneyCustomer score

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90%
89%
81%
78%
73%
73%
73%
70%
70%
64%

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Best stuffing

Dish of stuffing

Butchers, farms and markets came out on top for stuffing, beating supermarkets on quality.

Only logged in Which? members can view the results of our survey below. If you’re not a member, join Which? to get instant access.

RetailerQualityValue for MoneyCustomer score

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90%
89%
79%
78%
75%
74%
71%
70%
68%
65%

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Best fresh vegetables

Brussel sprouts with pancetta

From roasted parsnips to Brussels sprouts, no Christmas dinner is complete without a few helpings of seasonal veg. 

According to our survey results, those who were the most satisfied with their Christmas vegetables bought them from a greengrocer's, veg box scheme, farm or market.

Only logged in Which? members can view the results of our survey, below. If you’re not a member, join Which? to get instant access.

RetailerQualityValue for MoneyCustomer score

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90%
90%
87%
85%
84%
82%
81%
79%
78%
77%
76%
75%

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How our big Christmas food survey works

The ratings above are based on an independent survey of 7,921 Which? members in January 2025, shortly after Christmas, to capture customer experiences. 

The customer score is based on satisfaction and the likelihood of recommending. 

Numbers in brackets indicate the number of respondents for each brand. All the results are checked and verified by our in-house statistical research team.