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Best places to buy turkey, trimmings and more
Cooking Christmas dinner for family and friends can be a little daunting, but you’ll avoid a last-minute turkey terror with our inside guide to the best places to buy your bird.
We surveyed 8,015 Which? members in January 2024 to find out which places they rated best for Christmas dinner essentials based on what they'd recently bought, including turkeys, pigs in blankets, stuffing and vegetables.
Our research reveals the top-rated places to buy your festive fare, based on customer experiences of supermarkets and independent retailers.
Whether you’re after a mouthwatering centrepiece or some tasty trimmings, our guide reveals the best places to stock up on Christmas food.
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Best place to do your Christmas food shop
We asked members to tell us about the taste, quality and value for money of the Christmas food they bought, how satisfied they were and whether they would recommend them to others.
If you’re keen to keep costs down and avoid too much shopping around, our rankings below reveal the best-rated supermarkets overall for your big Christmas shop.
One budget retailer particularly stood out, ranking within the top five in every category, while several other big supermarkets failed to impress.
Only logged in Which? members can view the results of our survey, below. If you’re not a member, join Which? today to get instant access.
| Retailer | Customer Score |
|---|---|
Sign up to reveal Get instant access to this and all our scores and recommendations Unlock tableFull Access first month £5, then £11.99 per month, cancel at any time. Already a member? Log in | 84% |
| 82% | |
| 80% | |
| 78% | |
| 77% | |
| 76% | |
| 74% | |
| 73% |
Sign up to reveal
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See our guide to the best food and drink for the inside scoop on this year’s best mince pies, champagne, sparkling wine, red wine and much more
Where to buy your Christmas turkey
Whether you want a fresh or frozen turkey, or a smaller cut such as a crown, we’ve got the lowdown on the top shops to buy from.
Best place to buy fresh whole turkey
As in previous years, independent farms/markets have been rated among the best places to buy a fresh Christmas turkey by shoppers, who gave them a full five stars for quality and value for money.
When it comes to supermarket turkeys, two budget retailers were above the competition – with both scoring the full five stars for value.
Only logged in Which? members can view the results of our survey, below. If you’re not a member, join Which? to get instant access and see the top shop for a cheap and tasty turkey.
Retailer | Quality | Value for Money | Customer score |
|---|---|---|---|
Sign up to reveal Get instant access to this and all our scores and recommendations Unlock tableFull Access first month £5, then £11.99 per month, cancel at any time. Already a member? Log in | 94% | ||
| 92% | |||
| 90% | |||
| 86% | |||
| 83% | |||
| 79% | |||
| 77% | |||
| 77% |
Sign up to reveal
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Unlock tableFull Access first month £5, then £11.99 per month, cancel at any time.
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Best place to buy frozen turkey
Frozen turkeys are a cheaper alternative to fresh, so they could be worth considering if you’re looking for a more affordable option this Christmas.
One retailer outshone all other supermarket rivals in the frozen turkey category. It scored 85% overall, with the maximum five stars for quality.
Only logged in Which? members can view the results of our survey, below. If you’re not a member, join Which? to get instant access.
| Retailer | Quality | Value for Money | Customer score |
|---|---|---|---|
Sign up to reveal Get instant access to this and all our scores and recommendations Unlock tableFull Access first month £5, then £11.99 per month, cancel at any time. Already a member? Log in | 85% | ||
| 83% | |||
| 79% | |||
| 78% | |||
| 78% | |||
| 76% | |||
| 75% | |||
| 73% | |||
| 72% |
Sign up to reveal
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Unlock tableFull Access first month £5, then £11.99 per month, cancel at any time.
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Best place to buy turkey crowns, breasts and joints
If you don’t want to commit to cooking an entire turkey, or have fewer mouths to feed, a smaller cut such as turkey crown could be the answer.
Independent butchers and farms/markets were rated best in our survey, but one supermarket stood out for value for money.
Only logged in Which? members can view the results of our survey, below. If you’re not a member, join Which? to get instant access.
| Retailer | Quality | Value for Money | Customer score |
|---|---|---|---|
Sign up to reveal Get instant access to this and all our scores and recommendations Unlock tableFull Access first month £5, then £11.99 per month, cancel at any time. Already a member? Log in | 94% | ||
| 92% | |||
| 83% | |||
| 83% | |||
| 82% | |||
| 82% | |||
| 81% | |||
| 73% | |||
| 67% |
Sign up to reveal
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Unlock tableFull Access first month £5, then £11.99 per month, cancel at any time.
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Best pigs in blankets
Pigs in blankets are a classic Christmas side dish, and our survey results show that if you want the best, it’s worth buying them from a farm, market or butcher's.
All supermarkets scored well on quality, but value for money was more varied, with one retailer rated a cut above the rest.
Only logged in Which? members can view the results of our survey, below. If you’re not a member, join Which? to get instant access.
| Retailer | Quality | Value for Money | Customer score |
|---|---|---|---|
Sign up to reveal Get instant access to this and all our scores and recommendations Unlock tableFull Access first month £5, then £11.99 per month, cancel at any time. Already a member? Log in | 89% | ||
| 88% | |||
| 79% | |||
| 78% | |||
| 77% | |||
| 74% | |||
| 74% | |||
| 71% | |||
| 70% | |||
| 69% | |||
| 67% |
Sign up to reveal
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Unlock tableFull Access first month £5, then £11.99 per month, cancel at any time.
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Best stuffing
Butchers, farms and markets came out on top for stuffing, beating supermarkets on quality.
However there are still several good options if you’re shopping elsewhere. Two supermarkets particularly impressed on value for money.
Only logged in Which? members can view the results of our survey below. If you’re not a member, join Which? to get instant access.
| Retailer | Quality | Value for Money | Customer score |
|---|---|---|---|
Sign up to reveal Get instant access to this and all our scores and recommendations Unlock tableFull Access first month £5, then £11.99 per month, cancel at any time. Already a member? Log in | 88% | ||
| 88% | |||
| 78% | |||
| 78% | |||
| 77% | |||
| 75% | |||
| 73% | |||
| 71% | |||
| 70% | |||
| 70% |
Sign up to reveal
Get instant access to this and all our scores and recommendations
Unlock tableFull Access first month £5, then £11.99 per month, cancel at any time.
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Best fresh vegetables
From roasted parsnips to Brussels sprouts, no Christmas dinner is complete without several helpings of seasonal veg.
According to our survey results, those who were the most satisfied with their Christmas vegetables bought them from a greengrocer's, veg box scheme, farm or market.
When it came to supermarkets, there were some clear differences in quality ratings, with only one supermarket managing to score the full five stars.
Only logged in Which? members can view the results of our survey, below. If you’re not a member, join Which? to get instant access.
| Retailer | Quality | Value for Money | Customer score |
|---|---|---|---|
Sign up to reveal Get instant access to this and all our scores and recommendations Unlock tableFull Access first month £5, then £11.99 per month, cancel at any time. Already a member? Log in | 88% | ||
| 88% | |||
| 88% | |||
| 83% | |||
| 82% | |||
| 81% | |||
| 80% | |||
| 80% | |||
| 75% | |||
| 73% | |||
| 73% | |||
| 73% | |||
| 72% |
Sign up to reveal
Get instant access to this and all our scores and recommendations
Unlock tableFull Access first month £5, then £11.99 per month, cancel at any time.
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How our big Christmas food survey works
The ratings above are based on an independent survey of 8,015 Which? members conducted in January 2024, shortly after Christmas, to capture customer experiences.
Customer score is based on satisfaction and likelihood to recommend. Numbers in brackets indicate the number of respondents for each brand.
All the results are checked and verified by our in-house statistical research team.
Data correct as of 21 October 2024.
Want to know what specials the supermarkets are selling this year? See our ultimate 2024 guide to supermarket Christmas food.