Mazda's famous advertising slogan 'Zoom-Zoom' sums up the brand's emphasis on fun, sporty driving.
It's taken one of its most iconic and highly regarded models – the MX-5 sports car – and used it as a template to spread a little fun to the rest of its range. The fact that it mostly sells hatchbacks such as the 2 and 3 doesn't impact on that message.
In the past, Mazda has enjoyed close ties with Ford through sharing many platforms and components, but Mazda has increasingly taken its own unique engineering direction.
While rivals have embraced hybrid and electric power, Mazda persists with conventional petrol and diesel engines that are designed to be as efficient as possible thanks to ‘SkyActiv’ eco technology.
This technology allows Mazda to bring its petrol engines closer in efficiency to diesel ones by reducing the need for spark plugs in its petrol engines. Petrol engines produce less nitrogen oxide emissions than diesel ones, so Mazda could continue with them for longer.
Every year, we run an annual car survey where tens of thousands of people tell us about their current car and how reliable it is. Based on feedback from current Mazda owners, we have reliability data for new cars aged up to three years old, and also cars aged between three and eight years old.
Mazda car reliability
Ratings and review
Mazda’s pricing strategy means it can often offer competitive PCP and finance deals.
It also offers more compact models that retain plenty of practicality, such as the Mazda 2 hatchback and CX-3 compact SUV. All are designed to offer driver enjoyment, using a little sprinkling of magic from its famous MX-5 – the world’s bestselling two-seater sports car.