Should I buy a Toyota?
Although based in Japan, Toyota is a truly global company. Many of its models are designed and manufactured in Europe.
The Auris, Auris Touring Sports and Avensis models are built at Toyota's UK factory in Derbyshire. The brand's French plant makes the Yaris, while the Aygo is made in the Czech Republic.
Toyota's trademark hybrid models - spearheaded by the pioneering Prius - are mostly built in Japan. While its popular C-HR SUV is built in Turkey.
Toyota is ranked as the global 'number one', comfortably outselling all other automotive brands. So why is this Japanese giant such a success? It has relentlessly pursued engineering and manufacturing quality above all else, in an effort to provide customers with the reliability they crave.
The Which? Car Survey reveals whether this reputation is supported by the facts.
Toyota: Which? Car Brand of the Year 2020
Toyota is our car brand of the year for 2020, selected from more than 30 car makers. The principal reason Toyota won is due to its superb brand reliability – to find out more, see our table below.
It’s also a brand that goes beyond practicality. Its conventional designs in the past have been giving way to bolder, more attractive designs as it redefines its image across its range of hatchbacks, estates, city cars, SUVs and sports cars.
Our car owner survey shows Toyota’s customer satisfaction is exceptional, making this a challenging car company to beat. Toyota cars also have some of the lowest emissions we've seen compared to rivals, aside from pure electric and hydrogen models.
How reliable are Toyota cars?
Toyota cars are reliable - or so the company's reputation would have you believe. But does the reality live up to the expectation?
Every year, we run an annual car survey where tens of thousands of people tell us about their current car and how reliable it is. Based on feedback from current Toyota owners, we have reliability data for new cars aged up to three years old, and also cars aged between three and eight years old.
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|Toyota car reliability|
We surveyed online 47,013 members of the general public covering 55,833 cars. Survey in field December 2019 to February 2020.
How much do Toyota cars cost?
Traditionally, Toyotas have been priced at slightly elevated levels compared to mainstream brands, matching the perceived quality of the Japanese company's branding.
Toyota's reputation for dependability and its long five-year new car warranty help keep second-hand values high, which benefits overall running costs as you lose less money when you come to sell the car on. Although it does mean your ticket to used Toyota ownership comes at a price.
It also means there may be some keen finance and PCP deals available.
Choosing the best Toyota car
Easily the most numerous Toyota in our survey is the Yaris small hatchback, and you can see why. It's relatively affordable, well made and offers plenty of usable space.
Toyota majors on petrol/electric ‘hybrid’ models, having invented the genre with the - this remains the most popular hybrid car in the world. It's now also offered in a form, so you can recharge it at home and use it as a pure electric vehicle for commuting.