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1 October 2020

Best pillow brands

Find a comfy pillow to help you get a great night's sleep, with the help of our survey results on the best pillow brands.
Used_pillows 436126
AW
Aaron West

Looking to buy a pillow, but not sure where to start? Our customer survey reveals the best brands.

We surveyed 3,839 Which? members about their pillows and used the findings to calculate customer scores for 16 brands, including Dunlopillo, Ikea, Aldi and Tempur. 

John Lewis and Dunelm pillows are the most popular with our members, together accounting for almost a third of everyone who bought pillows in the last five years. But do their customers rate them the highest?

As well as the customer scores, each brand is rated for how comfortable its pillows are, how well its pillows match the description and whether it offers good value for money. As you can see from the table below, there's a difference of 21 percentage points between the best and worst-scoring brands.

Which? members can log in now to reveal the brands in the table below. If you're not already a member, you can instant access by joining Which? today. You'll also gain access to all our reviews, which include information on everything else you need to get a good night's sleep – from mattresses to duvets and mattress toppers.

Best and worst pillow brands

Pillow brands survey results
Brand Which? customer score Comfort How well it matched the description Value for money
88%
84% N/A
79%
78%
78%
75%
74%
72%
70%
70%
70%
68%
68%
65%
64%
64%
Sample sizes: Aldi (30), Argos (36), Debenhams (60), Dorma (81), Dunelm (403), Dunlopillo (148), Fogerty (82), Ikea (127), John Lewis (724), Marks & Spencer (194), Sainsbury's (38), Silentnight (181), Slumberdown (70), Soak & Sleep (50), Tempur (150), The White Company (33)

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