By clicking a retailer link you consent to third-party cookies that track your onward journey. This enables W? to receive an affiliate commission if you make a purchase, which supports our mission to be the UK's consumer champion.

Hisense40E4STUK

  • 40-inches
  • LCD
  • Full-HD
£329View retailers
Test score

Lowest available price

  1. £329Amazon

By clicking a retailer link you consent to third-party cookies that track your onward journey. This enables W? to receive an affiliate commission if you make a purchase, which supports our mission to be the UK's consumer champion.

Sign up to unlock the full expert review

You won’t find many HD TVs in any brand’s line-up, primarily because they’re overshadowed by 4K models in just about every way. They aren’t always much cheaper than 4K TVs, either, particularly if you buy at the right time. The odds are stacked against the 40-inch 40ESTUK, but does it have the class to show there’s life left in HD TVs? Read our review to find out.

pros

Content has been blurred out, please log in to view.

cons

Content has been blurred out, please log in to view.

What's included?

  • What is it?
  • What’s the picture quality like?
  • What’s the sound quality like?
  • What’s it like to use?
  • How are the smart features?
  • How secure is it?
  • Is there anything else I should know?
  • How are the accessibility features?
  • Is Hisense a good TV brand?
  • Should I buy it?
KEY TEST RESULTS
Picture quality
Sound quality
Ease of use
  • Jun 2026First reviewed by Which?
  • May 2026Released

Suggested Alternatives