By clicking a retailer link you consent to third-party cookies that track your onward journey. This enables W? to receive an affiliate commission if you make a purchase, which supports our mission to be the UK's consumer champion.
Lowest available price
By clicking a retailer link you consent to third-party cookies that track your onward journey. This enables W? to receive an affiliate commission if you make a purchase, which supports our mission to be the UK's consumer champion.
Sign up to unlock the full expert review
You won’t find many HD TVs in any brand’s line-up, primarily because they’re overshadowed by 4K models in just about every way. They aren’t always much cheaper than 4K TVs, either, particularly if you buy at the right time. The odds are stacked against the 40-inch 40ESTUK, but does it have the class to show there’s life left in HD TVs? Read our review to find out.
pros

cons

What's included?
- What is it?
- What’s the picture quality like?
- What’s the sound quality like?
- What’s it like to use?
- How are the smart features?
- How secure is it?
- Is there anything else I should know?
- How are the accessibility features?
- Is Hisense a good TV brand?
- Should I buy it?
Get Digital access £9.99 per month, cancel at any time.
| Picture quality | |
|---|---|
| Sound quality | |
| Ease of use |
- Jun 2026First reviewed by Which?
- May 2026Released






