From our humble beginnings in a Bethnal Green garage 60 years ago to becoming the UK's largest consumer organisation, our aim has always remained the same: to be a voice for consumers, to constantly question on your behalf, to champion your rights and to give our impartial advice on everyday decisions.
Questioning the status quo since 1957
Learn how Which? began back in 1957 by reading our timeline, which includes highlights from 60 years of consumer campaigning and rigorous testing to help you make smarter buying decisions.
The people who started it all
Meet one of Which?’s co-founders, Dorothy Goodman, and Toby Young - son of Michael Young, who published the first Which? magazine.
From the beginning, we have continued to ask questions to make consumers more powerful. Every test, survey, campaign and market shake-up we do is as important to us now as it was in 1957. So from choosing a TV, car or holiday, to having a baby, buying a house or planning for retirement, we’ll keep questioning the way things are, to make things better for all consumers.