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Sky announces new broadband and TV price rises: are you affected?

Some prices will go up in April – find out whether your Sky package is affected and what you can do

Sky announces new broadband and TV price rises: are you affected?

Sky has said it will raise broadband and pay TV prices on some of its TV packages from April 1 2021. Landline customers will also see their bills rise from the beginning of May.

Sky is one of the UK’s biggest telecoms providers, so millions of customers will be affected by these price hikes. It will be writing to affected customers to notify them of changes over the next few weeks.

These increases follow last month’s news that Virgin Media will be increasing the price of some of its deals at the beginning of March.

See how real customers rate Sky against competitors like BT, TalkTalk and Virgin Media in our survey of the best and worst broadband providers.

How are Sky’s prices changing?

Sky’s increasing the price of several of its broadband and TV options – the amount your bill will change will depend on which you have signed up to.

It is capping the increase at £6 a month (£72 a year), so even if you have subscribed to several of its options, your bill won’t rise by more than this.

Broadband deals

  • Sky Broadband Essential will rise from £22 to £25
  • Sky Broadband Superfast will rise from £27 to £28

TV Packages

  • BT Sport will rise from £25 to £27
  • Sky Signature will rise from £25 to £26
  • Multiscreen will rise from £14 to £15
  • Sky HD will rise from £6 to £7
  • Sky Ultimate will rise from £4 to £5

Phone calls

  • Sky Talk International Extra will rise from £12 to £14
  • Sky Talk Anytime Extra will rise from £10 to £12

Customers who have a Sky Sports, Cinema, Kids TV packages and/or Sky Talk Evening and Weekends Extra will not see an increase in price for these deals.

If you’re affected by these price rises, Sky will contact you by email or post by March 27. New customers will be charged the higher prices from February 17.

Can I leave my contract if the price goes up?

Ofcom rules state that if providers raise the price of their broadband, mobile phone or landline deals by a rate greater than inflation, they must then allow customers to leave their contract penalty-free.

This means Sky broadband and phone customers should be given the right to exit their contract penalty-free if they do so within 30 days of receiving notification from Sky.

If you’re out of your contract with Sky, you’re free to ditch your deal and switch providers at any time. Use Which? Switch broadband to compare broadband deals available where you live.

If you find it tricky choosing between different deals, use our broadband provider reviews to discover how satisfied customers of each provider are with different aspects of its service, including value for money, broadband speeds and its customer service.

How to haggle with Sky

If you’re happy with the service you get from Sky, it’s worth seeing these price rises as an opportunity to haggle. It might sound daunting to some, but, like most providers, Sky both expects and invites haggling.

The process is as simple as getting in touch with your provider and asking what it can offer. While you have the best leverage if you’re out of contract or have the right to exit penalty-free, Sky may be willing to offer deals to other customers affected by prices rises, particularly if you subscribe to several services.

For a step-by-step guide on how to do it, read our tips on how to haggle for the best broadband deal.

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