Unlimited Fibre 2
Deals checked: 1 October 2021
Finding the right broadband provider can be a daunting prospect. With so many deals to choose from, many of which tie you to a provider for 18 months or longer, you’ll need to make sure you choose one who is reliable and best serves your needs.
We've chosen what we believe to be the best-value broadband deals today, including standard (also known as ADSL), superfast and ultrafast (also known as fibre), to help you compare and decide what type of broadband is best for you.
Standard broadband deals typically have an average speed of 10-11Mbps (megabits per second) and are often seen as the best option for people who do not have many internet-enabled devices and/or who do not use the internet frequently. These sorts of speeds should be fine for browsing or light video streaming but are becoming less popular since the rise of fibre.
The appeal of fibre broadband goes beyond faster speeds – it's also more reliable, and in some cases may work out cheaper than standard connections. We've also included a range of fibre broadband deals – both superfast and ultrafast fibre, in this guide.
Total cost over contract: £227.88
Effective cost per month: £15.66
Plusnet is known for great offers and this is no exception.
Currently, you can get standard broadband with average speeds of 10Mbps for £18.99 - but if you use Which? Switch Broadband, you can also get a £75 prepaid reward card to spend how you like, driving the effective price down to just £12.74 per month.
Plusnet customers also get access to UK customer service seven days a week and parental internet controls for free.
Total cost over contract: £221
Effective cost per month: £18.42
As Sky's low-cost broadband arm, NOW Broadband is known for offering cheap broadband deals so it's no surprise it's offering one of the cheapest standard broadband deals available in the UK. Currently, NOW TV is also offering free anytime calls for the duration of the contract (it is £8 a month afterwards)
You can also buy this deal on a no-contract basis for an extra £60 fee. With both packages, the price reverts to the standard tariff (currently £25 a month for Brilliant Broadband) after 12 months.
These deals typically have average speeds ranging from 35 to 67Mbps and are suited for people who share their connection with others, and/or who frequently use the internet, whether browsing or streaming a lot of on-demand content.
Total cost over contract: £437
Effective cost per month: £19.42
Hyperoptic may have come out with one of the cheapest fibre deals ever in its new sale, offering fibre speeds for just £15 a month. Hyperoptic operates its own fibre network which isn't widely available - but if it is in your area, this deal is definitely a well-priced option.
Hyperoptic customers get a 30-day exit free guarantee so if you are unhappy with your service, you can leave penalty-free within 30 days.
Total cost over contract: £468
Effective cost per month: £16.50
At just £21.50, Vodafone is offering average speeds of 63Mbps on a long (24-month) contract. If you use Which? Switch Broadband, you can also get a £120 voucher, pushing the effective cost down to just £16.50 a month.
New Vodafone customers also get six months of free F-Secure Anti-Virus and its Ultimate Broadband Guarantee, which means you'll be offered money off your bill if the download speed (to the router) is less than 55Mbps.
If you are an existing Vodafone pay-monthly mobile customer, you'll receive an extra £2 off a month meaning a fibre deal with an effective price of just £14.50 a month.
These deals are for the heavy internet user and/or very large families, who need lots of bandwidth in order for everyone to be satisfied. If you have kids who love gaming or you're set on watching Netflix or BBC iPlayer in 4K, ultrafast is for you.
Total cost over contract: £432
Effective cost per month: £21.23
Virgin Media has been slowly dropping the introductory costs of its ultrafast plans and now you can get average speeds of 108Mbps for £24 a month. You can also get a £50 voucher and free setup costs if you use Which? Switch, dropping the effective down to almost £21 per month.
But after the initial contract period, the price rises by 100% (to £52 a month) - so be sure to recontract or switch at the end of the 18-month term.
Total cost over contract: £576
Effective cost per month: £29.23
With Virgin Media having dropped the price back down to £32 a month, M350 represents serious value with blazing fast speeds. With an average speed of 362Mbps, it should be capable of even the most intensive tasks including gaming and supporting multiple devices in a large household.
After the initial contract period, the price rises to £64 a month - a 68% increase in price - so keep an eye on when your contract is up and be sure to take action by re-contracting or switching away.
Thinking of switching provider? It doesn’t need to be difficult. We asked almost 1,000 switchers how they found it, and 77% agree the process was easy. Read our guide on for essential help and advice.
While it might not seem like the sort of thing you'd expect to feature in the Black Friday sales, broadband providers regularly get involved with this annual bargain bonanza.
Deals don't tend to differ dramatically from those you'll see year-round, and usually involve gift card or reward card incentives, or more straightforward price cuts.
They tend to be decent, but this isn't the only time of the year you'll see discounts. So don't wait too long for Black Friday if you're out of contract – you could end up paying more if you don't switch or haggle with your provider right away.
Many broadband-only deals still require you to also have line rental with the provider or from elsewhere. Often, it is cheaper to buy both from the same place rather than sourcing line rental with another provider.
However, other plans (such as Vodafone’s Superfast plans) also come with no cost for line rental and a landline, using a pay-as-you-go model for calls by charging a price per minute. As long as you don't plan to use your home phone much, these plans may appeal to you as a way to save money by not paying for a landline you don't use.
The question of whether to get a limited or unlimited package is far less important than it used to be.
Limited broadband packages would set a fair-usage policy or ‘cap’, which if exceeded may have resulted in additional charges, a slowed-down internet connection or no connection at all. The benefit of these limited deals is that they would usually be cheaper.
Most modern packages are unlimited, which means you don’t have to worry how much data you use. If you do encounter a limited data deal, think carefully about whether this will be enough to get you through the month, and check to see what happens if you exceed it.
Fair-usage caps (a set amount of monthly data that if exceeded may result in you being charged) used to be fairly common, essentially turning ‘unlimited’ plans into limited plans with a high data cap.
Today, most providers offer a truly unlimited service, but some smaller providers do still have traffic management policies in place. These slow down certain kinds of internet activities that require a lot of bandwidth once you hit a preset limit.
For example, some providers slow down the speed of certain internet activities (such as peer-to-peer downloads) in order for other activities which are time-sensitive (such as online gaming and video calls) to not be interrupted.
It’s always worth checking whether any speed-limiting or traffic management takes place if you’re considering switching provider.
Broadband plans often come with upfront costs, which can take various forms. Common examples include paying for a router to be delivered, set-up fees, connection charges and new line fees. You might also be expected to pay an upfront fee for a PVR (set-top box) if a TV package is included, which may or may not be optional. It is important to factor in these costs when deciding what broadband deal is right for you. Our reviews include an ‘effective cost’ for this reason.
You might also want to consider the telephone package. If you’re used to free evening and weekend or free anytime calls and want to keep these benefits, chances are you’ll be paying extra on top of the advertised fee on a new broadband package.
Contract lengths are also an important consideration. Some deals might seem cheaper on the surface, offering lower monthly prices. But long contract terms mean that you may end up paying more than you wanted to over that period of time. Conversely, some providers have price guarantees, and a longer contract can offer reassurance that this won’t go up until it expires.
Our deals include the total cost over contract, and the effective cost per month.
If you’re still in contract with your provider, you may have to pay off the remainder of your contract if you leave.
However, Ofcom rules state that if you experience price increases mid-contract, you have 30 days from when you are officially notified of the increase when you can switch without paying a penalty. Read more about .
In some circumstances, such as when you’re coming to the end of a contract and see a particularly good limited-time offer elsewhere, it might be worth paying off the contract. You might also consider this if the service you’re getting is poor, and you feel you might get a better service with a different provider.
But generally it’s a good idea to wait until your contract expires before you consider moving. It’s important to know exactly when this will be, since in many cases your monthly cost will rise when your contract expires, so you may be paying more than you need to.
In these situations you could switch, or haggle. In the latter case, information such as the deals we’ve listed above can be very useful, since rival prices are great ammunition to try and get a discount. Read our guide on .