Which? survey data shows that opting for independent butchers, farms and markets is likely to bag you the best Christmas dinner.
In January 2021, we asked 9,211 Which? members where they bought their Christmas dinners, asking them to rate how satisfied they were with the food they bought and its quality, taste and value for money.
Farms, markets and butchers topped our rankings, but some supermarkets weren't far behind, including one popular budget retailer.
Independent farms and markets supplied our most satisfied members with their fresh whole Christmas turkeys last year, closely followed by butchers.
If you're supermarket shopping, one budget retailer came up trumps with top turkeys that members rated highly for quality, value and taste, while other major supermarkets had more disappointing scores.
Our members rated butchers highest when it came to turkey crowns, breasts and joints, with farms and markets coming in second.
The highest scoring supermarket differed to the top-rated pick for fresh whole birds, and beat rivals by some margin.
A frozen bird takes the last-minute hassle out of Christmas food buying if you aren't an order-ahead type.
While ratings for taste and quality didn't differ massively by retailer on the frozen front, some fared better than others for customer satisfaction and perceived value for money.
There was a 10% difference in customer score between the top and bottom-rated supermarkets.
Independent butchers, farms and markets, greengrocers or veg box schemes came up trumps for almost every relevant aspect of festive food shopping in our survey.
In the battle of the supermarkets, a few familiar names also consistently came near the top of every list, so some shoppers may end up much more satisfied than others come Christmas.
We've been busy testing and reviewing hundreds of festive food and drink options since August, so you can have a celebration to savour this year.
Our independent expert panel blind-tasted 39 supermarket champagnes, sparkling whites and red wines to uncover the best, while our consumer panel consumed nearly 400 mince pies.
Here's a snapshot of the latest taste tests and advice: