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From summarising documents to generating ideas, AI chatbots such as ChatGPT, Copilot and Gemini are becoming part of everyday life. But the information you share isn't always as temporary as you might think.
When you put an AI assistant to work, depending on the service, providers can store your prompts, conversations, attachments, location data and account details. Companies claim this helps them improve their products, but there are still ways to take back control of your information and limit the data they collect.
Below, we explain how different AI chatbots handle your data, including how to limit the information they store and switch off settings that allow your data to be used for AI training.
Jump to: ChatGPT | Gemini | Copilot | Claude | Perplexity

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Talking to a chatbot can feel like you're in a private conversation, but think of these tools as online services rather than personal assistants. Before sharing personal details or files, consider whether you'd be comfortable having that information saved in an online account or cloud app.
A few simple privacy settings can help limit what's collected and retained, but the safest approach is to share only the information an AI tool genuinely needs to complete a task. If in doubt, remove personal details or upload a redacted version of a document instead.

On its website, OpenAI says it may use prompts, responses, images and uploaded files to improve its AI models. By default, conversations in ChatGPT may be used for this purpose, although you can switch this off through the app's Data Controls settings.
Configuring ChatGPT to store only the information you're comfortable sharing takes just a minute or two. If you've ever asked ChatGPT to help write an email, summarise a document or analyse a file, it's worth checking what information the service is retaining behind the scenes.
Follow these steps on your smartphone:

Google says Gemini activity, including prompts, files, images and other content you share with the chatbot, may be used to provide, improve and develop its products, services and AI technologies. The company also says on its Privacy Hub that 'a subset of chats are reviewed by human reviewers to help improve Google services'. It adds that reviewers assess whether Gemini responses are low quality, inaccurate or harmful.
Although Gemini can save your prompts and conversations to your Google Account, you can control how much information is retained. The key setting to review is Gemini Apps Activity, which determines whether your interactions are stored in your account history.
Follow these steps on your smartphone:

Microsoft says Copilot uses your prompts and related information, such as your location, language, files and images, to provide and improve its services. The company also states via its Privacy Statement that it may use conversations to monitor performance, troubleshoot problems, prevent abuse and improve Copilot.
Unlike ChatGPT and Gemini, which offer dedicated controls for managing chatbot activity, Copilot's privacy settings are spread across the Copilot app and your Microsoft account.
Follow these steps on your smartphone:

Anthropic says conversations, feedback and coding sessions may be used to help improve Claude. The company notes on its help page that if you turn off the Help Improve Claude setting, it won't use any new chats or coding sessions for future model training.
Claude also offers controls that let you review what information is retained and which services it can access.
Follow these steps on your smartphone:

According to Perplexity's Privacy Policy, information you share with the service, including questions, prompts, uploaded content and AI-generated responses, may be used to provide and improve its services and AI models.
However, you can review what information is saved and remove data you no longer need. It also has an Incognito mode, which can be useful if you don't want searches linked to your account.
Follow these steps on your smartphone:

AI tools can save time on everyday tasks that you might find dull, such as summarising documents, explaining technical topics and tackling life admin. But as with any online service, it's worth taking time to understand what information is collected and how it's used.
It's also important to remember that AI-generated responses can be inaccurate, out of date or misleading. Always double-check important information, especially when it's linked to your finances, health, work or legal matters. For trusted advice on consumer issues, you can also use the Which? website and our experts to help verify important information.
You don't need to share lots of personal information to get useful results. In many cases, a general description of your problem or question will work just as well. Avoid uploading sensitive documents, passwords, banking details or confidential work files unless you're comfortable with how the service handles your data.
For inspiration, see our guides on the ways AI can make your life easier and how AI can improve your smartphone photos and videos.

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