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When you're buying health products in the supermarket, you might see your favourite brands on offer one week, and back to full price the next.
But new research from Which? has revealed all sorts of products from toothpaste to deodorants can more often than not be found at a reduced price at one of the big supermarkets.
This episode is hosted by Harry Kind and Grace Forrell, alongside Which? researchers Sara Spary and Ellie Simmonds, and Dr Cathrine Jansson-Boyd, a Reader in Psychology at Anglia Ruskin University.
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A transcript of the show is also available here.

Make every penny count with expert, impartial advice for just £49 a year – plus, get a £10 M&S voucher.
Join Which? MoneyJoin by midnight on 15 February 2026 and receive a £10 M&S gift card.