Aldi was the cheapest supermarket in April, Which? finds
The consumer champion’s monthly analysis involves comparing the average prices of a shop consisting of popular groceries at eight of the UK’s biggest supermarkets.
The cheapest supermarket for a shopping list of 67 items was Aldi, where the groceries cost £112.90 on average across the month.
Fellow discounter Lidl was just behind Aldi in April, costing £2.33 more (£115.23 on average).
Waitrose was the most expensive supermarket this month, totalling £144.13 - a difference of £31.23 compared to Aldi - 28 per cent more.
The list of 67 items included a number of both branded and own-brand items, such as Birds Eye Garden Peas, Heinz baked beans, Hovis bread, milk and butter.
The analysis includes special offer prices but not multi-buys or two-tier loyalty prices, which are only available to loyalty scheme members.
This latest pricing analysis from Which? demonstrates that shoppers can make considerable savings on their groceries depending on where they buy their food.
Ele Clark, Which? Retail Editor, said:
“Our latest research shows that Aldi was the cheapest supermarket in April, with Lidl following closely behind once again.
“As food costs continue to weigh heavily on household finances, it's unsurprising many people are opting to shop at discounters to save money, especially as shoppers could stand to make significant savings.”
ENDS
Notes to editors:
Full table of results for April (based on 67 items):
| Retailer | Average Price |
|---|---|
| Aldi | £112.90 |
| Lidl | £115.23 |
| Asda | £126.98 |
| Tesco | £128.17 |
| Sainsbury's | £131.02 |
| Morrisons | £134.87 |
| Ocado | £136.86 |
Background
Each month Which? compares how much supermarkets charge for a selection of groceries (this month 67 items). The data are taken, based on availability across supermarkets that month, from our longer list of around 200 items. This list is made up of some of the UK’s most popular groceries, based on industry data on sales value and availability. We include special offers but not loyalty discounts or multibuys.
Because the main list of around 200 groceries remains unchanged from month to month (other than being refreshed occasionally to reflect consumer shopping habits), Which? never shares the full list of products with retailers as we want to avoid any attempt to skew the results. We do not want supermarkets to compete with one another to lower prices only on the items they know they will be judged on. Instead we want retailers to work to make groceries affordable across the depth and breadth of their available lines.
Useful links:
Cheapest supermarket monthly analysis
How to spend less at the supermarket
About Which?
Which? is the UK’s consumer champion, here to make life simpler, fairer and safer for everyone. Our research gets to the heart of consumer issues, our advice is impartial, and our rigorous product tests lead to expert recommendations. We’re the independent consumer voice that influences politicians and lawmakers, investigates, holds businesses to account and makes change happen. As an organisation we’re not for profit and all for making consumers more powerful.
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