Ofcom consultation on Trialling consumer remedies - Which? response

Which? fully supports Ofcom’s proposals requiring communications providers to trial demand side remedies focused on increasing customer engagement in the telecommunications market prior to implementation, to inform their design and increase the likelihood of those interventions delivering the desired outcomes. We also believe that there must be monitoring and ex-post evaluation of key remedies once they have been implemented to determine if there are working as expected, or whether changes are needed to increase their effectiveness.