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Digital

Consumers have much to gain from the digital revolution but these benefits must not be put at risk by illegal activity online, platforms that do not proactively protect their customers or ineffective regulation. Consumers should be safe and protected when online, to ensure we have a thriving digital economy.

Latest publications

Fraud Open Display Advertising

27 Jun 2022

Which? commissioned Beruku to undertake this study of fraud in the ...

The Consumer Voice: Automated Decision Making and ...

19 Nov 2021

Which? research finds that consumers have strong views about some of ...

Scams and Subjective wellbeing

09 Nov 2021

This report sets out the findings of Which? research on the link ...

Health & Wellbeing Personal Data Sandbox: Phase 1 ...

04 Nov 2021

Are you still following me?

29 Sep 2021

Which? research finds that many consumers are not comfortable with ...

Value of the Choice Requirement Remedy

29 Sep 2021

Many consumers are uncomfortable with the amount of data that is ...

Consumer data, targeted advertising and user ...

29 Sep 2021

The Digital Markets Unit is to be given powers to improve competition ...

SMS Best Practice - our guide for businesses

Our ten point guide to help businesses protect their customers from ...

Which? response to the Data saves lives

23 Jul 2021

Reshaping health and social care with data (draft) Strategy

Connecting the world to fraudsters?

14 Oct 2020

Which? research shows that Facebook users have limited awareness ...

Are you following me?

15 Jun 2020

Which? research shows that consumers care not just about what ...

Control, Alt or Delete? The future of consumer ...

05 Jun 2018

Digitisation is remodelling consumer markets, and the use of data ...

Control, Alt or Delete? Consumer research on ...

04 Jun 2018

Data dependent technology has become fully integrated in society and ...

Consumers and their data: research review

04 Jun 2018

Consumer data is helping to shape our lives. Increasingly, technology ...

Consumer data in online markets

04 Jun 2018

Digital applications now cover many aspects of our everyday lives and ...

Platforms, brokers, and connected devices: what ...

04 Jun 2018

The collection and use of consumer data can enable the provision of ...

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