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SMS Best Practice - our guide for businesses

Our ten point guide to help businesses protect their customers from scams and build trust with consumers.

Smishing, or scam text messages are a pervasive problem affecting large numbers of consumers. But SMS is also a useful and effective tool for businesses to quickly and easily communicate with their customers. The challenge is that it’s extremely difficult for consumers to spot which messages they can trust and which are fraudulent. 

Which? has created this ten-point guide to help businesses protect their customers from scams and build trust by creating a distinction between genuine and fraudulent messages.

The 10 points in this guide include:

Click to view our report

Download the full guide

Read our ten point guide to protecting your customers when communicating via SMS, and sign up to adopt best practices.

Click to download the guide
PDF [549KB]

So far, the following businesses have agreed to adopt the measures in this best practice guide:

TSB Adopted 10 Sept 2021
Barclays Adopted 10 Sept 2021
Hermes Adopted 10 Sept 2021
DPD Adopted 10 Sept 2021

For further information or to find out how your business can adopt the guide, please fill in this form and Which? will be in touch to discuss your application: