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1 October 2020

Pure Planet

Pure Planet is a digital-only energy firm which claims it offers ‘renewable energy for less’. Find out if it’s the best gas and electricity firm for you.
Pure planet wrp 485680
Sarah Ingrams

Launched in 2017, Pure Planet’s founders said they wanted to offer green energy for less than brown polluting power.

The firm sells 100% renewable electricity, and gas that is 100% carbon offset. BP, which has a 24% share in Pure Planet, buys all the renewable electricity and carbon offset gas on its behalf.

Pure Planet offers one fixed and one variable tariff, for direct debit customers only. It says that variable tariff customers don’t pay more for their energy than Pure Planet pays for it on the wholesale market. Instead customers pay a monthly membership fee of £16 (dual fuel).

You’ll need to manage your account online, via its website or app. It doesn’t send paper bills or offer phone customer service. Its digital assistant, WattBott, answers simple questions and is backed-up by a customer service team.

Read on to find out how Pure Planet matches up to more long-standing brands.

Compare gas and electricity prices using Which? Switch to see if you could save money with Pure Planet.

Pure Planet customer score

Pure Planet came joint third (alongside Bulb Energy) out of 35 energy companies rated by 7,355 members of the public in the annual Which? energy companies satisfaction survey. Our analysis gives the broadest independent view of energy companies available.

Pure Planet is one of the three Which? Recommended Providers (WRPs) for energy, gaining the award by passing all our tough assessments.

Find out more about how energy companies qualify to be Which? Recommended Providers, or keep reading to see what Pure Planet’s customers think of it.

Pure Planet score breakdown

The graphic beneath shows the breakdown of Pure Planet’s score in our latest survey. Scroll down to read our verdict on Pure Planet and to find out more about its prices.

Find out how Pure Planet compares with other energy firms in our guide to the best and worst energy companies.

Which? verdict on Pure Planet

Pure Planet is a newcomer to the energy market and has made it into our survey for the first time this year. The customer feedback revealed that they’re impressed, especially when it comes to value for money.

It received a five-star rating for how accurate its bills are and equalled the top-scoring supplier’s four-star scores for clear bills, digital tools and value for money.

Pure Planet also passed our assessment comparing its procedures and practices with those of other firms, and our performance and pricing checks, to become a Which? Recommended Provider.

Pure Planet digital tools

You’ll need to be comfortable managing your account online or via an app to join Pure Planet, for example submitting meter readings, checking your balance and asking questions of customer services.

There is no customer phone number. So if it’s important to you to be able to call your supplier, it might not be the right choice for you.

But current customers in our survey were positive about its digital tools.

Pure Planet prices

An impressive 47% of Pure Planet customers in our survey said it was excellent value for money – a higher proportion than any other energy firm we have results for.

This might be due to its unusual pricing setup, whereby it sells gas and electricity to customers without marking up wholesale rates, and charges a monthly membership fee on top to cover its costs.

This means the price of its variable tariff can change when wholesale prices do (though it will give customers 30 days’ notice), but it promises to protect new customers’ prices for their first two months. Its membership fee is also variable and reviewed four times a year.

Customers’ direct debit payments are higher between October and March than in the warmer months. Pure Planet says this is because homes typically use 60% of their energy in winter and stops customers building up large amounts of debt or credit. Other firms spread direct debit payments equally throughout the year.

Pros: A Which? Recommended Provider, competitive prices

Cons: Direct debit payment only, no phone customer support

Pure Planet electricity sources

Want to find out which energy firm is the cheapest for you? Use Which? Switch to compare gas and electricity prices.

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