We reveal how well Iams scored in our pet food survey of more than 1,500 Which? members who own cats.
In our survey, we asked people how satisfied they are with Iams as a pet food brand and whether they would recommend it to a friend. We then combined these to create an overall customer score.
We also asked cat owners whether they had seen a noticeable difference in their pet's coat, how much their cat likes the food and if they think it represents value for money.
|Iams cat food customer satisfaction survey ratings|
|Value for money|
|Quality of ingredients|
|Variety of flavours|
|Pet's reaction to food|
To find out which are the best and worst cat food brands, in November 2021 we surveyed 3,122 Which? members who had bought pet food recently, including more than 1,500 cat owners, and asked about their experiences with their chosen brand.
We also asked how satisfied customers are with the brand overall and whether or not they would recommend it if asked.
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