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10 March 2021

Samsung vs LG TVs: which is best?

Samsung and LG go head to head as we take a look at the latest TVs from the world’s two biggest TV brands.
Martin Pratt

Every year these two TV brands doggedly battle it out to earn your custom. Whether you’re looking to spend a few hundred pounds or even a few thousand, both Samsung and LG promise the best-quality TVs.

TVs from Samsung and LG come packed with the latest technology, with their competing OLED and QLED displays, and features such as Freeview Play, 4K Ultra HD, support for High Dynamic Range (HDR), slick smart-TV systems, voice search and more. 

Regardless of your budget, both of these top-tier brands have a range of attractively designed, full-featured TVs ready to impress, so which is better? Read the sections below to see how the two compare in our tests and see our favourite models

Samsung vs LG TVs: average test scores

When it comes to 4K TVs, the two brands aren't far from each other when it comes to quality. But while one is steadily getting better, it's very much a case of peaks and valleys for the other.

Which? members can see which brand has outperformed the other consistently when it comes to 4K TVs, and Full HD and HD-ready TVs.

Only TVs released in the same year are directly comparable.

Best cheap Samsung and LG TVs

For all the talk of top-end TVs, there’s plenty of quality on offer in this more affordable price bracket. These Samsung and LG sets still come with the latest in screen technology and smart TV.

Mid-range and low-cost TVs may not always offer the keener motion processing and more premium extras, such as a smart remote, found on pricier models. But our testing doesn’t factor in price, so whatever your budget you can still find a quality set. Here we've picked out the models that did best in our tests.

Only logged-in Which? members can view our recommendations in the table below. If you’re not yet a member, you can get instant access by joining Which?.

Best high-end Samsung and LG TVs

In this price range, you’re looking at some of the best these brands have to offer. These Samsung and LG sets feature in their premium ranges, matching top specs in terms of picture and sound quality, with sleek design and bonuses such as smart remotes.

But that doesn’t mean these TVs are guaranteed Best Buys. Over all our years of testing, we’ve seen many TVs in this price bracket - some even costing £3,000 or more - fall short of the Best Buy mark. We’re not blinded by price, but instead look tirelessly for great quality. You can see the current top models below.

Samsung vs LG TVs: Best Buy frequency

Average score doesn't necessarily correlate with the number of Best Buys. If one manufacturer has a much bigger range than the other then the possible range of scores grows. The manufacturer with the bigger range has more opportunities to get a coveted Best Buy - and a dreaded Don't Buy.

Which? members can see which brand has the highest proportion of TVs we recommend you buy. To get the lowdown on all the new TVs from Samsung and LG, and the technology in them, head to our guides to Samsung TVs and LG TVs.

Figures correct at November 2019. Lines show the percentage of the total number of TVs tested that were Best Buys.

How to get the best deal on your TV

New TVs are usually very expensive at launch. Our recent analysis of TV pricing has shown how much you can save by simply waiting until later in the year.

We've found that prices on new TVs usually drop after one or two months of being on sale. They tend to reach their cheapest price after around eight months on sale. 

TVs usually get heavy discounts on Black Friday, during the Christmas period and into the January sales.

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