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The 43-inch 43E7STUK is one of Hisense’s smallest and cheapest 4K TVs for 2026, but it still has some high-end features, particularly Dolby Vision IQ, which can adjust contrast on the fly based on the room’s light levels. It’s clever stuff, and we’re hoping it makes for impressive 4K HDR picture quality. We know Hisense can make a strong TV, but is this one of them? Read our review to see how it got on in our tough tests.
pros

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What's included?
- What is it?
- What’s the picture quality like?
- What’s the sound quality like?
- What’s it like to use?
- How are the smart features?
- How secure is it?
- Is there anything else I should know?
- How are the accessibility features?
- Is Hisense a good TV brand?
- Should I buy it?
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- Jun 2026First reviewed by Which?






