21st July 2021
Amazon Prime Video is likely to appeal to those who regularly shop using Amazon especially as it's supplied as part of an Amazon Prime subscription.
Some of the content is top notch - its original series, The Marvelous Mrs Maisel, won Golden Globe awards and Primetime Emmys in both 2018 and 2019, for example. However, it doesn't have the same variety of content as Netflix and Now TV. Read on to find out whether it will suit you.
As with Netflix, you get a free month's trial of Amazon Prime Video – you can opt to take the service on its own, or as part of the Amazon Prime subscription.
Sign up for a trial either by visiting Amazon.co.uk or by downloading the Amazon Prime Video app onto your phone or tablet.
How you cancel your account depends on whether you are subscribed to just Amazon Prime Video or a full Amazon Prime membership.
To cancel Amazon Prime Video:
To cancel an Amazon Prime membership:
How much you'll pay for Amazon Prime Video depends on whether you're only interested in video content or if you would also like next-day delivery and the other benefits an Amazon Prime membership includes.
The plans on offer are:
Student offers are also available through Prime Student – this costs £39 a year.
The full set of benefits includes Prime Music, the ability to borrow a book each month using the Kindle Owners' Lending Library, early access to Lightning deals on Amazon.co.uk and discounts on subscriptions for certain nappies and baby food, courtesy of Amazon Family.
Weighing up whether to sign up to Amazon Prime Video? Get help with your decision using our review in the table below. Which? members can to see the scores and star ratings it earned in our latest survey of more than 2,000 people. Not yet a member? to get instant access to all of our reviews.
Amazon Prime Video
Verdict, star ratings and score
Quality & range of TV shows
Quality & range of films
Quality & range of original content
Availability of downloadable content
How easy it is to find something to watch
Ease of use
Value for money
Amazon Prime is often available as a dedicated app on smart TVs, including those from Sony, Samsung, LG and Toshiba. You can usually access it from the main menu on your TV.
But not having a smart TV doesn’t mean you can’t watch on your TV – there is an array of devices you can use to turn your standard TV into a smart one, including Amazon's own Fire TV device. Find out more using our guide to .
Amazon Prime Video offers a range of content spanning both film and television, from classic to current. Original Amazon content includes Carnival Row, the Marvelous Mrs Maisel and films such as Brittany Runs a Marathon and The Goldfinch.
However, Amazon Prime Video has a smaller library than some of its rivals, such as Netflix. And some of the more up-to-date titles you'll find on its interface have to be bought outside of the cost of your core subscription.
We recommend you have the below broadband speeds to get good video quality on Amazon Prime Video:
Not sure of your connection speed? Test it using our . If your connection isn't up to scratch, it's worth considering an upgrade – you may find you can get faster broadband and pay less than your current deal. Read our round up of the to see what's available.