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Updated: 23 May 2022

Amazon Prime Video review

Amazon Prime Video is available either as a standalone service, or a component of Amazon Prime – but how does it stack up against other services, such as Netflix?
Yvette Fletcher
Amazon prime on tv

Amazon Prime Video is likely to appeal to those who regularly shop using Amazon especially as it's supplied as part of an Amazon Prime subscription. 

Some of the content is top notch - its original series, The Marvelous Mrs. Maisel, won Golden Globe awards and Primetime Emmys in both 2018 and 2019, for example - while another of its series - The Boys - was nominated for five Emmys in 2021. However, it doesn't have the same variety of content as Netflix and Now TV. Read on to find out whether it will suit you.

Prefer the sound of a combined TV and broadband deal with Sky or Virgin Media? Find out how they stack up using our round up of the best and worst TV and broadband providers.

Amazon Prime Video review

Weighing up whether to sign up to Amazon Prime Video? Get help with your decision using our review in the table below. 

Which? members can log in to see the scores and star ratings it earned in our latest survey. Not yet a member? Join Which? now to get instant access to all of our reviews.

 Amazon Prime VideoVerdict, star ratings and score
Customer score
Overall quality of content
Quality of recommendations
Exclusive content
Finding new/relevant content
Ease of use
Value for money

How to get Amazon Prime Video

You get a free month's trial of Amazon Prime Video – you can opt to take the service on its own, or as part of the Amazon Prime subscription.

Sign up for a trial either by visiting Amazon.co.uk or by downloading the Amazon Prime Video app onto your phone or tablet.

How to cancel Amazon Prime

How you cancel your account depends on whether you are subscribed to just Amazon Prime Video or a full Amazon Prime membership.

To cancel Amazon Prime Video:

  1. Log in to your account and navigate to 'Account & Settings'.
  2. Look for the 'Your Membership' section on the 'Your Account' tab.
  3. Select 'End Membership' and confirm.

To cancel an Amazon Prime membership:

  1. Log in to your account and navigate to 'Account & Settings'.
  2. Look for the 'Your Membership' section on the 'Your Account' tab.
  3. Select 'Edit' on 'Amazon'.
  4. Select 'End Membership and Benefits' (or 'End Trial and Benefits' if you’re still on a trial).

How much is Amazon Prime in the UK?

How much you'll pay for Amazon Prime Video depends on whether you're only interested in video content or if you would also like next-day delivery and the other benefits an Amazon Prime membership includes.

The plans on offer are:

  • £5.99 a month (Amazon Prime Video service only)
  • £7.99 a month for Amazon Prime (this includes the full set of benefits including one-day delivery and music streaming)
  • £79 a year (also includes full Prime benefits)

Student offers are also available through Prime Student – this costs £39 a year.

See how Amazon Prime Video compares with other popular streaming services including Netflix, Now TV and Disney Plus using our round up of TV streaming services.

What do you get with Amazon Prime?

The full set of benefits includes Prime Music, Prime Reading (a selection of free ebooks, emagazines and more), early access to Lightning deals on Amazon.co.uk and discounts on subscriptions for certain nappies and baby food, courtesy of Amazon Family.

Can you download from Amazon Prime Video? 

Yes – you can download some of its shows to watch on the go – a feature that isn't offered by all its competitors. Not sure Amazon Prime is best for you? Use our guide to Netflix to see whether that's a better fit.

How to watch Amazon Prime Video on your TV

Amazon Prime is often available as a dedicated app on smart TVs, including those from Sony, Samsung, LG and Toshiba. You can usually access it from the main menu on your TV.

But not having a smart TV doesn’t mean you can’t watch on your TV – there is an array of devices you can use to turn your standard TV into a smart one, including Amazon's own Fire TV device. Find out more using our guide to the best streamer or internet TV box.

What to watch on Amazon Prime Video

Amazon Prime Video offers a range of content spanning both film and television, from classic to current. Original Amazon content includes The Boys, Solos, The Underground Railroad and films such as Cinderella, The Tomorrow War and Everybody's Talking About Jamie.

However, Amazon Prime Video has a smaller library than some of its rivals, such as Netflix. And some of the more up-to-date titles you'll find on its interface have to be bought outside of the cost of your core subscription.

What broadband speed do I need for Amazon Prime Video?

We recommend you have the below broadband speeds to get good video quality on Amazon Prime Video:

  • Standard definition (480p): 1Mbps
  • Full HD (1080p): 3.5Mbps
  • 4K Ultra HD: 15 Mbps

Not sure of your connection speed? Test it using our free broadband speed checker. If your connection isn't up to scratch, it's worth considering an upgrade – you may find you can get faster broadband and pay less than your current deal. Read our round up of the best cheap fibre and broadband deals to see what's available.

For more information and to get started with Amazon Prime or Amazon Prime video, visit the Amazon Prime website.