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1 October 2020

What is Amazon Prime Video?

Amazon Prime Video is available either as a standalone service, or a component of Amazon Prime – but how does it stack up against other services, such as Netflix?
Amazon prime on tv
Yvette Fletcher

Amazon Prime Video is likely to appeal to those who regularly shop using Amazon especially as it's supplied as part of an Amazon Prime subscription. 

Some of the content is top notch - its original series, The Marvelous Mrs Maisel, won Golden Globe awards and Primetime Emmys in both 2018 and 2019, for example. However, it doesn't have the same variety of content as Netflix and Now TV. Read on to find out whether it will suit you.

Prefer the sound of a combined TV and broadband deal with Sky or Virgin Media? Find out how they stack up using our round up of the best and worst TV and broadband providers.

How to get Amazon Prime Video

As with Netflix, you get a free month's trial of Amazon Prime Video – you can opt to take the service on its own, or as part of the Amazon Prime subscription.

Sign up for a trial either by visiting Amazon.co.uk or by downloading the Amazon Prime Video app onto your phone or tablet.

How to cancel Amazon Prime

How you cancel your account depends on whether you are subscribed to just Amazon Prime Video or a full Amazon Prime membership.

To cancel Amazon Prime Video:

  • Log in to your account and navigate to 'Account & Settings'.
  • Look for the 'Your Membership' section on the 'Your Account' tab.
  • Select 'End Membership' and confirm.

To cancel an Amazon Prime membership:

  • Log in to your account and navigate to 'Account & Settings'.
  • Look for the 'Your Membership' section on the 'Your Account' tab.
  • Select 'Edit' on 'Amazon'.
  • Select 'End Membership and Benefits' (or 'End Trial and Benefits' if you’re still on a trial).

How much is Amazon Prime in the UK?

How much you'll pay for Amazon Prime Video depends on whether you're only interested in video content or if you would also like next-day delivery and the other benefits an Amazon Prime membership includes.

The plans on offer are:

  • £5.99 a month (Amazon Prime Video service only)
  • £7.99 a month for Amazon Prime (this includes the full set of benefits including one-day delivery and music streaming)
  • £79 a year (also includes full Prime benefits)

Student offers are also available through Prime Student – this costs £39 a year.

See how Amazon Prime Video compares to other popular streaming services including Netflix, Now TV and Disney Plus using our round up of TV streaming services.

What do you get with Amazon Prime?

The full set of benefits includes Prime Music, the ability to borrow a book each month using the Kindle Owners' Lending Library, early access to Lightning deals on Amazon.co.uk and discounts on subscriptions for certain nappies and baby food, courtesy of Amazon Family.

Amazon Prime Video reviewed

Weighing up whether to sign up to Amazon Prime Video? Get help with your decision using our review in the table below. Which? members can log in to see the scores and star ratings it earned in our latest survey of more than 2,000 people. Not yet a member? Join Which? now to get instant access to all of our reviews.

Amazon Prime Video star ratings and score
  Amazon Prime Video
Customer score
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Quality & range of TV shows
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Quality & range of films
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Quality & range of original content
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Availability of downloadable content
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How easy it is to find something to watch
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Ease of use
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Value for money
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Which? verdict
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Can you download from Amazon Prime Video? 

Yes – you can download some of its shows to watch on the go – a feature that isn't offered by all its competitors. Not sure Amazon Prime is best for you? Use our guide to Netflix to see whether that's a better fit.

How to watch Amazon Prime Video on your TV

Amazon Prime is often available as a dedicated app on smart TVs, including those from Sony, Samsung, LG and Toshiba. You can usually access it from the main menu on your TV.

But not having a smart TV doesn’t mean you can’t watch on your TV – there is an array of devices you can use to turn your standard TV into a smart one, including Amazon's own Fire TV device. Find out more using our guide to how to buy the best internet TV box.

What to watch on Amazon Prime Video

Amazon Prime Video offers a range of content spanning both film and television, from classic to current. Original Amazon content includes Carnival Row, the Marvelous Mrs Maisel and films such as Brittany Runs a Marathon and The Goldfinch.

However, Amazon Prime Video has a smaller library than some of its rivals, such as Netflix. And some of the more up-to-date titles you'll find on its interface have to be bought outside of the cost of your core subscription.

What broadband speed do I need for Amazon Prime Video?

We recommend you have the below broadband speeds to get good video quality on Amazon Prime Video:

  • Standard definition (480p): 1Mbps
  • Full HD (1080p): 3.5Mbps
  • 4K Ultra HD: 15 Mbps

Not sure of your connection speed? Test it using our free broadband speed checker. If your connection isn't up to scratch, it's worth considering an upgrade – you may find you can get faster broadband and pay less than your current deal. Read our round up of the best cheap fibre and broadband deals to see what's available.