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The best bathroom companies for 2020

From B&Q and Bathstore to Homebase and Victoria Plum, we've found the best places to buy your next bathroom

The best bathroom companies for 2020

When choosing your new bathroom, the company you use can make all the difference between a room with high-quality, long-lasting fixtures, and one that won’t stand the test of time.

That’s why we’ve asked nearly 4,000 bathroom owners* to rate the brands they chose for their renovation. Our table-topping bathroom company has an impressive customer score of 89% for its fixtures and fittings, while the firm that has sunk to the bottom of table scored a mediocre 61%.

We asked our survey respondents about two things:

  • the process of buying their bathroom from a retailer
  • the quality and durability of the bathroom.

For both, we asked customers how satisfied they were and whether they’d recommend the company, combining these to calculate our unique customer score.

Head to our guide to the best and worst bathroom companies to reveal the winners and losers, and read on to find out more about our bathroom reviews.

Bathroom retailers

Some big-name bathroom shops fared better than others when we asked people to rate their overall retail experience.

The retailer in first place cleaned up with a customer score of 80%, while at the other end of the scale the lowest-rated shop got just 58%.

White marble bathroom with freestanding bath and black storage unit

We also asked bathroom buyers to rate specific aspects of each shop’s service, from very poor to excellent, including:

  • the range of suites available
  • how knowledgeable the staff were
  • ease of delivery
  • how good the company was at dealing with problems.

The brand in last place got a pitiful two stars for almost all areas, while the best got four and five stars for everything.

We delve deep into each company’s scores, and explain what bathroom services and products they offer, in our brand reviews.

Read more about: B&Q bathrooms, Bathstore, Homebase, Victorian Plumbing, Victoria Plum, Soak and Wickes.

As well as own-brand bathrooms sold by major bathroom retailers, we’ve also rated popular bathroom manufacturers that don’t sell directly to consumers, including Ideal Standard, Roca, Villeroy & Boch and Vitra.

Bathroom fixtures and fittings

For companies that offer their own bathroom products, we asked customers to rate their bathrooms for quality, durability and value for money.

The table below offers a taster of the scores achieved by the companies at the top and bottom of our table.

Visit our best and worst bathroom companies page to see the full results.

Company Customer score Quality overall Quality of finish Durability Value for money
Which? subscriber icon 89%
Which? subscriber icon 83%
Which? subscriber icon 83%
Which? subscriber icon 81%
Which? subscriber icon 68%
Which? subscriber icon 67%
Which? subscriber icon 61%


Bathroom sinks, taps and toilets

Grey bathroom with wooden mirrors and accents

To give an overall rating for their bathroom fixtures and fittings, our survey respondents needed to have bought at least three of the following from a brand: bath, shower enclosure, sink, taps, toilet.

We asked people to rate the quality and durability of each item they had bought.

One standout company received the maximum five stars for many of its fixtures, while another’s products may be best avoided as its customers awarded it mainly two-star ratings.

Head to our guide to the best and worst bathroom fixtures and fittings to see which companies shone and which you should avoid.

*In May and June 2019, we asked 3,745 Which? members and members of the public about bathrooms they’d bought in the past 10 years and their experiences with the company they bought from.

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