28th July 2021
We've surveyed 3,745 people to calculate customer scores for big-name bathroom companies such as B&Q, Homebase, Ideal Standard, Roca, Soak, Victoria Plum and Wickes.
We asked questions and calculated scores and ratings for two key aspects of buying a bathroom:
Some fared better than others. The top well-known bathroom retailer gained a customer score of 80%; the poorest performer got just 58%
Meanwhile the top-scoring bathroom brand achieved an impressive 89% for its products, while the one at the bottom propped up the table with 61%.
Range of suites
Quality of advice from staff
Ease of delivery
Dealing with problems
Independent bathroom company or trader
Sample sizes: B&Q 100, Bathstore 182, independent bathroom company or trader (i.e. independent builders, plumbers and bathroom fitters or bathroom companies not widely known outside your local area) 996, Travis Perkins 30, Victoria Plum 57, Victorian Plumbing 61, Wickes 76, Wolseley/Plumb Center 31.
Which? overall customer scores are based on how satisfied customers are with their experience with the bathroom shop overall and whether or not they'd recommend it.
Our star ratings come from separately asking customers to rate the providers for each element on a seven-point scale from very poor to excellent.
For in-depth information on each of the bathroom brands rated above, choose a company from the left-hand menu of this page.
You can also use our Trusted Traders search tool below to find reliable local traders.
Quality of products overall
Quality of finish (scuffs, marks etc)
Value for money
Villeroy & Boch
Sample sizes: Armitage Shanks 138, B&Q 183, Bathstore 234, Duravit 87, Homebase 76, Ideal Standard 179, Roca 178, Roper Rhodes 45, Porcelanosa 31, Soak 43, Twyford Bathrooms 49, Victoria Plum 119, Victorian Plumbing 96, Villeroy & Boch 118, Vitra 88, Wickes 129.
As well as rating bathroom retailers and brands, we've put power and electric showers under the Which? spotlight.
We asked more than 3,000 Which? members about the electric or power showers that they own, using their feedback to give major shower brands, such as Mira and Triton, an overall score plus star ratings.
We also scored each brand for reliability based on how likely its showers are to experience a fault and how quickly any faults crop up (brands are penalised more severely if this happens soon after purchase).
We also put individual electric showers through their paces in the Which? lab, testing how powerful each model is and whether you could get an unpleasant surprise if someone turning a a tap on elsewhere in the house makes the water temperature rise or fall. .
In May and June 2019 we asked 3,745 Which? subscribers and members of the public about bathrooms they'd bought in the past 10 years and their experiences with the company they bought from.
This included rating retailers for the buying process, such as how knowledgeable the staff were and how good they were at dealing with problems, and the quality and durability of the bathroom itself.
For someone to be able to rate a brand's bathroom overall, they needed to have bought at least three of the following items: tap, shower, bath, toilet and shower enclosure. We also asked people to rate these individual components.