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Revealed: These are the 10 brands with the most Which? Best Buys
With over a decade of experience at Which?, Tom covers everything from tech advice to money-saving tips, and highlights the best deals during major sales events.
Every year, our experts put hundreds of products through their paces in our labs, separating the standout performers from those that don't quite make the grade.
To help you shop smarter, we've been digging through a year's worth of test results covering everything from TVs and washing machines to coffee machines and groceries to find out which brands have earned the most Which? Best Buys. At the top of our table is a brand best known for its TVs, winning a closely fought battle with another big name in tech.
Below, we reveal the brands that came out on top, along with expert product picks for a range of budgets. We've also highlighted some Eco Buys that combine impressive performance with strong environmental credentials and, in some cases, lower running costs.
Which brands come out top?
The table below reveals the 10 brands that earned the most Which? Best Buys over the past year. You can also see how many products we tested from each brand, what proportion earned our top recommendation and which brand was the only one in our top 10 to pick up Don't Buys.
Log in now or join Which? to unlock the full table below.
| Brand | Number of products tested | Which? Best Buys | Proportion of Best Buys | Which? Don't Buys |
|---|---|---|---|---|
Sign up to reveal Get instant access to this and all our scores and recommendations Unlock tableGet Full Access for just £5 per month for your first 3 months. Cancel at any time. Already a member? | 110 | 40 | 36% | 0 |
| 119 | 39 | 33% | 0 | |
| 21 | 19 | 90% | 0 | |
| 113 | 16 | 14% | 2 | |
| 21 | 15 | 71% | 0 | |
| 37 | 13 | 35% | 0 | |
| 39 | 13 | 33% | 0 | |
| 27 | 13 | 48% | 0 | |
| 17 | 12 | 71% | 0 | |
| 33 | 10 | 30% | 0 |
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Figures above are correct as of 13 October 2026. Table covers Which? product reviews published between 1 October 2025 and 13 October 2026. Excludes car reviews.
Some surprises from our tests
Digging through a year's worth of test results revealed a few surprises, including some products we didn't expect to steal the show.
- One brand achieved a remarkable 90% Best Buy success rate. Of the 21 products we scored, 19 earned our top recommendation. That's the highest proportion of any brand in our top 10, although other brands earned more Best Buys overall.
- A familiar TV and appliance brand had mixed results. Despite earning 16 Best Buys, it was also the only brand in our top 10 to receive Don't Buys. It goes to show why it's worth checking individual product reviews, even when a brand has plenty of Best Buys to its name.
- One brand achieved a clean sweep with its ovens. All five built-in ovens we tested from one manufacturer are Best Buys, helping it secure 13 Best Buys overall. Its washing machines, tumble dryers and dishwashers also impressed our experts.
- One supermarket picked up 10 Best Buys. Nine of those products also earned our Great Value award, with washing-up liquid, sun cream and yoghurt among the winners.
- Every dishwasher from one premium brand was an Eco Buy. Eight of the 10 models we tested were also Best Buys, impressing our experts with their cleaning and energy efficiency.
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