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These are the 10 brands with the most Which? Best Buys
Ever year, we rigorously test hundreds of products in our lab to uncover those that pair brilliant performance with outstanding reliability.
By analysing our test results from the past year across a huge range of product categories, we’ve identified the 10 brands with the most Which? Best Buys. At the top of our table is a brand that saw nearly half of its 107 tested products achieve Best Buy status.
Keep scrolling to unlock our full list of leading brands, plus some product recommendations hand-picked by our experts to help you shop smarter.
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Which brands come out on top?
The table below shows how technology and home appliance brands perform in our tests, highlighting the proportion of Which? Best Buys against the overall number of products tested. It also reveals how often (if at all) brands have fallen short with a Don’t Buy.
Log in now or join Which? to unlock our full table below.
| Brand name | Number of products tested | Which? Best Buys | Proportion of Best Buys | Which? Don't Buys |
|---|---|---|---|---|
Sign up to reveal Get instant access to this and all our scores and recommendations Unlock tableDigital first month £5, then £8.99 per month, cancel at any time. Already a member? Log in | 107 | 48 | 45% | 0 |
| 98 | 36 | 37% | 1 | |
| 52 | 27 | 52% | 0 | |
| 60 | 20 | 33% | 0 | |
| 20 | 17 | 85% | 0 | |
| 31 | 15 | 48% | 2 | |
| 29 | 14 | 48% | 0 | |
| 17 | 12 | 71% | 0 | |
| 54 | 11 | 20% | 4 | |
| 29 | 9 | 31% | 0 |
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Figures above correct as of 5 September 2025. Table covers Which? product reviews published between 1 September 2024 and 5 September 2025. Excludes car reviews.
Which? member benefits
A Which? subscription gives you access to all our product tests, reviews and recommendations online, plus a host of other perks.
- Dodge Don't Buy products with our lab tests – With a Which? membership, you can access all of our product reviews and filter the results by 'Best Buys only'. That way, you'll have instant access to top products that suit your budget.
- Unlock the Which? app – If you're shopping in-store and see a product you like the look of, search for it on the Which? app and see how it fared in our lab tests before you part with your money. You can also create a shortlist of models and compare test scores side-by-side.
- Buy better for the planet with an Eco Buy – Our Which? Eco Buy recommendations help you make more eco-conscious buying decisions. If you spot the green Eco Buy label while browsing our expert reviews, you'll know the product you're looking at has a low environmental impact while still performing well.
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