Virgin Media has announced that around five million broadband and TV customers will face price rises of up to £54 a year or £4.50 a month.
Customers can expect to be notified of changes this week, and all increases are effective from September or October, depending on customers' billing dates.
Find out how these changes affect you, and what your options are if you're considering switching provider.
While Virgin Media has not released a price-change list for affected bundles, it says that the average price increase will be just under 5% (4.9%), which is equivalent to £39.60 a year or £3.30 a month. But some could see increases of up to £4.50 per month, or £54 a year.
Virgin Media has however clarified that some customers will not be affected by the price increases: those who signed up to one of its 'Oomph' broadband, TV and Sim-only mobiles from 29 April, and those over 65 or with accessibility needs who are on special 'Talk Protected' plans.
Due to Ofcom regulations, affected customers have 30 days from when they receive their price-rise letter where they can leave penalty-free. If you are affected, read on to find out the best tips on how to either switch or haggle to save money on your bill.
If you're affected by the Virgin Media price increases, there are two options for you: switch to a new provider or haggle on your current deal.
If you find it tricky choosing between different deals, our reveal how satisfied customers of each provider are with different aspects of its service, including value for money, broadband speeds and the quality/variety of TV content.
If you are currently happy with the service you are getting from Virgin Media, you can use price rises as an opportunity to get a discount on your bill. Although this may seem unnerving, most people report haggling to be easy and the majority are also successful.