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Best TV and broadband providers
A bundled TV and broadband deal should be convenient and affordable. But not all bundles are equal – the wrong choice could see you landed with iffy broadband, a poor choice of programmes and substandard customer service.
We regularly ask thousands of TV and broadband customers about their experiences to reveal providers you can rely on, and identify those that leave a lot to be desired. The best providers offer speedy and reliable connections, alongside a great range of screen entertainment, but we rate other key elements such as value for money and the standard of customer service.
Which is the best TV and broadband provider?
More than 3,300 TV and broadband customers took part in our latest survey. Several providers bunched together with middle-of-the-road scores, but there's one provider you're probably best off avoiding.
You can use our research to discover:
- The full results of our latest satisfaction survey with results for the UK's major broadband and pay-TV providers – BT, EE, Sky, TalkTalk and Virgin Media
- A full breakdown of how each provider is rated for customer service, value for money, connection speed, technical support and more.
- Individual overviews of each provider, revealing everything from the deals they offer to the complaints made about them.
- Reviews of the equipment they supply.
- More quotes from real customers about their experiences.
We'll tell you exactly what you need to know about all the UK's biggest TV and broadband providers, and help you avoid signing up for a deal you may come to regret.
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TV, broadband & phone satisfaction survey results
| TV and broadband provider | Customer score | Broadband speed | Broadband reliability | TV content | Value for money | Ease of contacting | Customer service | Technical support | Overall communication |
|---|---|---|---|---|---|---|---|---|---|
| 70% | Sign up to reveal Get instant access to this and all our scores and recommendations Unlock tableGet Digital access £8.99 per month, cancel at any time. Already a member? | ||||||||
| 66% | |||||||||
| 64% | |||||||||
| 64% | |||||||||
| 61% | |||||||||
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Table notes: Based on a survey of 3,367 TV, broadband and home phone customers conducted in January 2026. Customer score combines overall satisfaction and likelihood to recommend.
TV and broadband provider overview
Bundled TV and broadband deals are usually more cost-effective than paying separately for the same services, but what providers offer can vary hugely. There's a multitude of channels on offer, and some providers offer access to classic films and box sets on demand.
It’s worth keeping in mind that the pay-TV landscape has changed considerably in recent years. It’s possible to get Sky Sports as part of your Virgin Media TV package, for example – or TNT Sports with TalkTalk and Sky Atlantic with BT. Flexible deals that you can change month to month have become more common, and faster broadband speeds are becoming more widely available.
Read an overview of what each provider offers below, and click through to the review for more detail on how it performed.
BT TV and broadband provider review
BT is Britain's biggest telecoms provider. It offers a TV service bundled with its broadband packages – this is based around Now TV services, though it's now called EE TV. Most of its TV deals are flexible, allowing you to change the channel bundle you can access each month based on your preferences. BT offers TV services with its fibre broadband deals, with average speeds from 36Mbps up to as high as 910Mbps.
When we surveyed customers about BT's TV and broadband service, BT took joint third place with one customer telling us 'the service is generally good but the price could be a lot better – we've not had too many issues so I don't want to switch in case another service is worse.' Check BT's TV and broadband deals using the Which? broadband comparison service.
EE TV and broadband provider review
EE may not be the first brand that comes to mind, but it offers a flexible TV package bundled with its broadband services. EE TV is based around Now TV services, and you're allowed to add a different combination of channels each month. EE TV's fibre broadband download speeds range from 35Mbps to a whopping 1,600Mbps (1.6Gbps).
EE was the best-rated provider in our most recent customer satisfaction survey, and one customer told us they appreciated the straightforward plans offered by EE and 'when I needed support, the customer service was helpful and responsive.' Read our full EE review for more details or head straight to EE's TV and broadband deals.
Sky TV and broadband provider review
Sky is synonymous with pay TV and has an impressive array of channels – there are over 300 available. Its bundles come with standard or faster fibre-optic broadband, with average speeds ranging from 11Mbps up to a blistering 5,000Mbps. Sky has had a dominant position in the UK's pay-TV industry since 1994 but it is now moving away from satellite to internet-based TV.
It came in second place in our customer satisfaction survey, with mixed results. One customer described it as 'good for TV but average for broadband.' Weigh up whether it deserves its reputation as the content king in our Sky review or compare the cost of Sky's TV and broadband deals to see if one suits you.
TalkTalk TV and broadband provider review
TalkTalk may appeal to those looking for an affordable TV and broadband provider. As its name suggests, TalkTalk started as a phone provider but now offers a Freeview-based TV service with its broadband deals. Fibre broadband average speeds start at 38Mbps and go up to 944Mbps in certain areas.
There's no denying that TalkTalk is far from perfect, but it is an objectively cost-effective option. One customer told us 'even if the customer service is bad, at least it's cheap!' and it shared joint third place in our customer satisfaction rankings, alongside BT. Find out whether the pros will outweigh the cons for you using our TalkTalk review, or use our comparison service to explore TalkTalk's TV and broadband deals.
Virgin Media TV and broadband provider review
Virgin Media's TV offering is different from most providers because its service is provided via its own fibre broadband network. A mix of Freeview and premium channels are on offer; you can access over 200, depending on the deal you select. All Virgin Media's bundles come with speedy broadband – average speeds start at 132Mbps and go up to an impressive 1,130Mbps (1.1Gbps).
While faster broadband speeds are available from other providers in certain areas, there's no denying that Virgin Media will be the top option for many who have a need for speed. However, it comes at a cost – a Virgin customer told us 'the service is fast enough and usually disruption free – but it is too expensive for what it is.' Explore whether it's the best choice for you using our Virgin Media review or compare prices using our round-up of Virgin Media's TV and broadband deals.
If you'd prefer a broadband-only deal, then read our in-depth reviews of all the major ISPs in our guide to the best broadband providers.
Recommendations you can trust
We survey thousands of broadband, home phone and TV customers each year, so we can help you to choose the best service. In January 2026, we surveyed 3,367 TV and broadband customers and asked them about their experiences. We report on all providers that have at least 50 respondents.
Which? is independent. We work for you, the consumer, so you can be sure our recommendations are only influenced by results from our tests and surveys. We're not influenced by third parties and we don't accept freebies from product manufacturers or retailers.
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