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29 May 2020

Which supermarket own-brand nappies do parents rate better than Pampers?

We've surveyed more than 1,200 parents to find out which disposable nappy brands parents rate best
Child wearing a disposable nappy

A supermarket own-brand nappy took the top spot in our recent survey, beating popular brand Pampers.

In March 2020, we asked 1,242 parents about the nappy brands they use to find out which leave parents most satisfied.

We collected ratings for 14 disposable nappy brands, including Aldi, Asda, Lidl and Tesco.

The results revealed a clear winner, whose cheap nappies you could be better off choosing over pricier Pampers.

Find out which supermarket nappy brand was rated best.

The best vs worst nappy brand

Parent with baby buying nappies in a shop

We uncovered big differences in parent ratings for different nappy brands.

The best brand got five stars across the board, with parents awarding high scores for the absorbency, comfort, ease of use, fit and value for money offered by the nappies.

At the other end of the scoreboard, some brands failed to impress. The worst got just two stars for comfort and value for money.

The graph below shows how star ratings compare for the best and worst brands.

best vs worst nappy brands

What's the best eco nappy brand?

Pile of disposable nappies

Our survey results also include parent ratings of eco nappy brands Rascal + Friends, Eco by Naty and Kit & Kin.

These brands offer a greener choice of disposable nappy through approaches such as only using sustainable wood pulp or sourcing packaging from renewable materials.

One eco nappy brand was rated reasonably well by parents, gaining four stars for fit and absorbency, but another sunk to the bottom of our table as one of the lowest-scoring brands.

Head to our full nappy brand ratings to see how each brand fared.

How we rated nappy brands

We asked 1,242 UK parents to rate the nappy brands they currently use. They scored each brand from one (very poor) to five (excellent) on each of the following:

  • Absorbency
  • Comfort
  • Ease of use
  • Fit
  • Value for money

We also asked them to rate how satisfied they were with the nappy brand and whether they would recommend them to a friend or family member. These were then used to calculate an overall customer score.

As well as surveys, we also lab test disposable nappies. Go to our nappy reviews to compare scores.