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Best fashion, beauty and health shops

The best fashion, beauty and health shops in the UK, as voted for by thousands of shoppers – find out where to buy clothes, shoes, toiletries and more.
Hannah Walsh
Ellie Simmonds
Ian Aikman

We share the best places to buy clothing, health and beauty products on the high street and online, based on real shoppers' experiences and analysis from our experts. 

Here, we've rated dozens of retailers to help you find the best place to shop for outfits, makeup and more. Read on to see which shops came out on top for measures like quality and value for money.  

And if you're shopping for something else, see our guides to the best and worst shops, best home and DIY shops and best tech and entertainment shops.

Note: branded links take you to the retailers' websites. 

Best clothes and accessory shops

See our customer scores for shops selling clothes and accessories below. 

Seasalt84%-
Rohan83%-
John Lewis80%-
White Company / Little White Company80%-
White Stuff79%-
mandmdirect79%-
Very79%-
Table notes: WRP means Which? Recommended Provider. Customer score is based on overall satisfaction with the shop and how likely people are to recommend it. Sample size in brackets. Where no star rating is given, the sample size was too small. Sample size in brackets. Survey of 16,297 Which? members in May 2021.

Seasalt

Cornish clothing brand Seasalt impressed us enough to be named a Which? Recommended Provider (WRP), scoring five stars for almost every measure we examined.

Rohan

Outdoor clothing specialist Rohan was also awarded WRP status, with a range of impressive scores on most measures. 

Beales

The worst scorer in our table was department store Beales, which scored unimpressive three-star ratings for its clothing section. 

Best shoe and boot shops

Find out how shoe and boot shops did for different measures including customer service and value for money in the table below. 

Skechers (215)84%-
Schuh (159)83%-
Office (83)80%-
Pavers (151)79%-
Clarks (401)79%-
Marks & Spencer (314)79%-
Hotter Shoes (216)79%-
Table notes: WRP means Which? Recommended Provider. Customer score is based on overall satisfaction with the shop and how likely people are to recommend it. Sample size in brackets. Where no star rating is given, the sample size was too small. Survey of 7,654 Which? members in May 2021.

Skechers

Skechers was the top scorer for shoe shops, earning Which? Recommended Provider (WRP) status with four and five-star ratings across the board. 

Schuh

We also awarded WRP status to Schuh, which had nearly universal five-star scores. 

Beales

Once again, Beales landed at the bottom of the table, with just two stars for the quality of its footwear.

Best beauty, health and wellbeing shops

Customers shared their experiences with dozens of shops selling health and beauty goods, such as medicines and makeup. See how the big names fared in the table below. 

Healthspan.co.uk (WRP, 138)85%-
QVCUK.com (WRP, 132)84%
Lush (193)84%
John Lewis (WRP, 458)82%
L'Occitane (131)81%
Debenhams (267)80%
Fragrancedirect.co.uk (164)80%
Table notes: WRP means Which? Recommended Provider. Customer score is based on overall satisfaction with the shop and how likely people are to recommend it. Sample size in brackets. Where no star rating is given, the sample size was too small. Based on a survey of 10,909 members of the Which? Connect panel and members of the public in November 2020.

Healthspan

Online vitamins and supplements retailer Healthspan topped the table and is currently the highest-scoring Which? Recommended Provider (WRP) in the health and beauty category.

QVC

TV channel and website QVC was also named a WRP thanks to its great service and shopper-friendly policies. 

Other Which? Recommended Providers

John Lewis' beauty section impressed shoppers, as did Allbeauty. Both stores are WRPs.

Lush

Eco-friendly brand Lush (Lush.com) was the only retailer to achieve five stars for staff knowledge and helpfulness, but isn't a WRP as its T&Cs don't meet our strict criteria.

How the best fashion, beauty and health shops stand out

Every year, we survey thousands of Which? members and members of the public about their experiences of shopping with some of the UK's best-known stores and websites, as well as with lesser-known brands. 

Our star ratings reveal how customers rated each retailer on a range of different measures from value for money to aftersales service.

We also name Which? Recommended Providers for each category. Only shops with top customer scores and four stars for customer service and three for value for money can make the grade. WRPs also need to offer at least 28 days to return non-faulty goods.