Which? Best Buy digital cameras
Which? Best Buy digital cameras take superb photos in all light conditions, and will be adaptable and easy to use. See the models that get our seal of approval – or risk being disappointed.
The most important consideration when buying a camera is the quality of photos it will give you. That's why we put each camera we test through more than 15 picture quality assessments – only the very best cameras become Which? Best Buys. We also highlight Don't Buy models, so you won't end up wasting your money on a dud.
Best Buy cameras can handle all types of lighting, shoot excellent videos and are easy enough to use without complicated settings or hard-to-press buttons. We also scrutinise the quality of the camera's LCD screen – while some screens are bright, sharp and colourful, others can be dull and make it hard to see detail.
- We put each camera through hundreds of individual lab tests and shoot scores of photos to assess picture quality, so you can be sure any Best Buy you choose will deliver pin-sharp photos with accurate colours.
- We put cameras under tough performance tests to see how their autofocus, face detection, image stabilisation (and more), work to capture tough subjects and fleeting moments.
- We check all cameras to see how quickly they are ready to shoot after switching on, and how easy it is to switch modes or access features – so you don’t miss out on a crucial shot by an unnecessary wait.
How we uncover the best digital cameras
We carry out more than 450 tests, checks and measurements on every camera we test in our lab, so you can be sure your Best Buy will take the highest quality photos and is simple to use.
We look for the same things in every camera, but we compare like with like. This means that we have separate evaluations for compact, bridge and DSLR/mirrorless cameras. For a direct comparison, look at cameras of the same type.
Camera reviews you can trust
Models from the biggest camera brands on the market are tested in the Which? test lab – including Canon, Nikon, Panasonic, Pentax and Sony – and we've discovered that even the most trustworthy names occasionally drop the ball.
Which? is independent – we work for you, the consumer, so you can be sure that our product recommendations are influenced only by our test results. We're not influenced by third parties and we don't accept freebies from product manufacturers or retailers. We buy all the products that we test ourselves, so our advice helps you to make the right choice first time and avoid costly mistakes.
Not yet a Which? member? Join Which? and you'll receive access to all of our exclusive online content – including all our reviews.