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Our Best Buy recommendations not only look stylish, they'll also work seamlessly to track your activity levels and keep tabs on social updates.
In our independent expert tests, we've found plenty of models that tick these boxes, but we've also come across smartwatches which are uncomfortable, lack functionality or don’t track your activity accurately.
Spending big won't always guarantee you a Which? Best Buy smartwatch, as we've found pricey models that underwhelm, and cheaper ones that have impressed in our tests.
Browse our smartwatch reviews to see all the models we've tested, or see our top recommendations below.
Our in-depth smartwatch tests
Health tracking you can trust
Steps, heart rate, blood oxygen—can you trust them? We test accuracy during walks, runs, and daily chores against reliable reference devices.
Your personal data, protected
Smartwatches hold sensitive data. We check for security flaws, how your personal information is encrypted, and if it could be sent to third parties.
Built to withstand daily life
We test for toughness with scratch, drop, and water resistance tests. A great screen must also be clear and readable in all lighting.
A battery that keeps up
We test how long each watch lasts under typical use, how long it takes to charge, and how much power you get from a quick 30-minute boost.
These are the smartwatches that aced our tests.
We rigorously test smartwatches in our lab tests – we compare their accuracy to medical-grade devices and test the precision of the location and fitness tracking – to find the best model for you. Only logged-in members can see our full list of the best smartwatches in our table below. Join Which? to get instant access to our Best Buys and expert reviews.
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You can also head to our guide to the best smart rings to see if this type of wearable is a better fit.
We don't accept freebies. Instead we buy the smartwatches we test anonymously from the shops, just like you, to keep our results impartial.
You should be able to trust the stats your watch is recording, so we take accuracy testing seriously.
We test smartwatches during low-intensity exercise, high-intensity running and cycling, as well as while resting, to see how precisely each device monitors your heart rate in any conditions. We also test multiple routes, including in the woods, to see how they cope with dense tree coverage.
We compare these results to those taken by chest belt monitors, which are known to be much more accurate.
Some smartwatches wildly understate or overstate step counts, either missing steps or being so sensitive that they clock up too many.
In particular, many smartwatches miscalculate steps during everyday household activities, mistaking any hand movement for you swinging your arm while taking a step. Some smartwatches from well-known brands have been out by around 80% in this part of our test.
Our experts also explore the paired apps that work with each smartwatch to assess if they are useful and easy to navigate.
The best watches are useful for everyday communications too. Our lab tests measure how good the notifications systems really are and check how much you can control directly from the watch.
The quality of smart notifications on smartwatches varies more than you might think. On some you can respond and answer calls with ease (and decent sound). On others, you are only alerted to some notifications and need your phone to respond properly.

As a Which? smartwatch expert I work closely with our labs to ensure that all our smartwatches go through extensive testing under the same conditions. I know what's important to test and which models are truly value for money.
Find out more about how we test smartwatches
Smartwatches can cost anything from £40 to more than £700, but we've found some good models for around £100, and there are Which? Best Buy smartwatches that cost less than £200.
Paying more will get you features like advanced activity tracking and premium materials, such as a strap and bezel made of stainless steel or aluminium rather than plastic. New models, especially from bigger brands, usually command a premium.
Head to our guide to the best cheap smartwatches for more on picking the best budget option.

Make the right choice with recommendations you can trust, backed by expert testing.
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One of the first things to consider when buying a smartwatch is whether it’s compatible with your smartphone, as the two need to work together for you to be able to access calls, texts, emails and apps.
Cross-compatibility is better than it used to be, but mixing certain brands or operating systems can still be pretty glitchy.
Get help choosing with our Apple Watch reviews, Samsung smartwatch reviews and Android compatible smartwatch reviews.
This depends on what you most want to use it for. Connectivity and GPS is something to consider if you want to do distance running in the wild minus your phone, for example. Here are some key considerations:
Most smartwatches should be at least splashproof (ideally IP67 or IP68-certified for immersion in water). Note that this doesn't meant the watch is suitable for swimming; this capability is usually measured in atmospheres (ATM). For example, 5 ATM means a smartwatch is water-resistant up to a depth of 50 metres.
There's a range of ratings which show how splashproof a watch is or if you can swim with it.
Some smartwatches shouldn't be used in the water at all. Others can be if you've got the right sort of strap, usually silicone. You should also avoid using a watch in hot showers or saunas, and bear in mind that the level of water resistance is not permanent and may reduce over time.
Some watches don't give you much in the way of swim-tracking data, while others will tell you the number of lengths, your pace, stroke rate and swimming efficiency. A few can be paired with a heart-rate monitor chest strap.
You can pick up a smartwatch from most tech retailers, but you may be better off buying directly from manufacturers like Apple and Samsung, who may offer savings when you trade in old devices.
We've highlighted a few shops that stock smartwatches and that also scored well in our survey of the best technology shops.
If you are interested in monitoring your heart rate with a view to getting more out of your workouts, then look for a smartwatch with an in-built heart-rate monitor.
Some watches go even further, allowing you to take electrocardiograms to check for signs of atrial fibrillation (an irregular or abnormally fast heart rate).
Smartwatches aren't medical devices, so don't rely on them to be. Any heart concerns you have should always be taken to your GP. But you can flag any unusual readings with your GP and your device can help you build a more detailed overall picture of your health.
Find out more advice in the best way to monitor your heart rate with a smartwatch
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Not all smartwatches have built-in GPS. Some have to rely on your phone's GPS, so you'll have to take your phone out with you when you go for a run to track your route and distance. If you leave your phone behind, your distance will be based on step count.
If you're a keen runner, we recommend looking for a watch with in-built GPS for the best chance of accuracy. Be aware that GPS will drain your battery faster, though. Here are our top picks.
It's likely not something you've given a great deal of thoughts to, but software and security support are important considerations when buying a smartwatch.
These dictate how long the brand will continue updating the device with new features and security patches to guard against emerging threats after its launch, affecting the potential lifetime or future security of your product.
Unfortunately, policies vary.
While you may not be at immediate risk if you're using a device that's unsupported, it's obviously much safer to buy and use a device that you know will receive update support for a decent period of time. For more information, read our guide to smart devices and security.
If you want to save a bit of cash on a premium smartwatch, a second-hand or refurbished model is a smart move – if you know what you’re getting into.
A 'second-hand' watch is typically one you’d buy directly from a private seller online sold 'as is', so you have no real guarantee of its condition or how long the battery will last. A 'refurbished' watch is a pre-owned device that a proper retailer has professionally tested, cleaned up, and repaired, and you'll almost always get a guarantee for peace of mind. The trade off is usually a higher price.
Another thing to watch out for is grading. Retailers often use grading systems like 'Pristine' or 'Good' to describe how the watch looks. If you don't mind a few minor scuffs you can save more, but no matter the grade, it should work perfectly unless otherwise stated.
A crucial thing to check is that the model you want is still getting software updates; if not, it could be vulnerable to security risks. As a rule of thumb, it's best to avoid the Apple Watch Series 5 or older, and any Samsung Galaxy Watch that came out before the Watch 4, as their support is now pretty limited.
CeX, Envirofone, Music Magpie, The Big Phone Store, Fonehouse, Envirofone, and The iOutlet are some of the largest second-hand smartwatch retailers of Android and Apple Watch devices. Products should be refurbished and sold on with a warranty. Each is assigned a grade, so you know the condition of the device you're purchasing.
Amazon stocks a wide range of second-hand and refurbished smartwatches, with many of the latter available through its Amazon Renewed store. This offers a guarantee from Amazon for one year from receipt. There's also a burgeoning second-hand market from third-party sellers (though some may be dispatched from Amazon itself, with free returns), so check the condition, seller rating and returns policy carefully if it isn't clear.
eBay is home to plenty of used smartwatches, and it also has an eBay certified refurbished store with a one-year seller guarantee. If you're buying from an individual, check the condition and return policy carefully, and look to see if it comes with an eBay Money Back Guarantee, which should make resolving issues easier.
Back Market is an online marketplace that's grown in popularity and it works in a similar way to Amazon. Smaller resellers use the platform to connect with customers to sell their devices. Smartwatches might be refurbished or second-hand, but should come with a year's warranty. Back Market says that it holds its sellers to a high standard, which have to go through mandatory verifications and some device checks. You're buying from individual sellers rather than Back Market itself, so it's important to note that any claims you need to make on the warranty are fulfilled by the seller rather than Back Market.
Samsung Outlet gives you the chance to buy a pre-owned, Samsung-certified device.
Apple Certified Refurbished is the equivalent service for Apple Watch devices.