Best TV deals 2026

Looking for a great television for less? All the TVs we've listed here are not only genuinely good TV deals, but they also did well in our in-depth lab tests.

We've checked prices from major retailers, including AO, Argos, Currys and Richer Sounds, as well as some smaller retailers you might not normally consider. The TVs we list here, from the likes of LG, Samsung and Panasonic, all score well in our independent lab tests, so you can be confident you're not buying a dud.

Always check our reviews to make sure a model is right for you. As well as featuring the full results of our independent lab tests, our TV reviews also reveal which brands are the most (and least) reliable.

For more tips to help you shop smart for your new set, take a look at our dedicated guide to the best TVs 2026.

Best TV deals 2026

See our expert picks of top deals at different TV sizes below, or keep reading to see all the sets we've handpicked this month.

 Our pick overall: LG 43NANO80A6B

Average price in the past six months: £288
Cheapest price in the past six months: £248*

• 43-inch 4K TV
• LCD display
• Supports HDR10 and HLG formats

We like: LG’s operating system and remote work well together

We don't like: Sound lacks dynamism

This entry-level TV from LG incorporates the brand's NanoCell tech, which is designed to boost colour – that's unusual for a television that you can buy for less than £400.

For this price, you shouldn't expect a whole host of bells and whistles (gaming features are a little limited, for example), but there's still the option to use voice controls through LG's excellent Magic Remote, and recording is available, too.

Read our LG 43NANO80A6B review to discover whether this is a bargain TV worth bagging.

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Best TV deals: 42 to 50-inch

Samsung QE43QN90F

Average price in the past six months: £724
Cheapest price in the past six months: £599*

• 43-inch 4K TV
• Neo QLED display
• Supports HDR10, HLG and HDR10+ formats

We like: Intuitive operating system 

We don't like: Fiddly remote

The QE43QN90F is a Neo QLED TV with a backlight stuffed with miniscule bulbs to improve contrast and push brightness.

Samsung has given it the high-end treatment, too, so there are nice extras for gamers such as the 165Hz screen, FreeSync and variable refresh rate tech, all for a cheaper price than an OLED from LG or Samsung.

Samsung’s Tizen operating system is as slick as ever, but the remote could do with more buttons.

Check out the full Samsung QE43QN90F review to see how this one scored in our tests.

  LG OLED48B56LA 

Average price in the past six months: £766
Cheapest price in the past six months: £576*

• 48-inch 4K TV
• OLED display
• Supports HDR10, HLG and Dolby Vision formats

We like: Good remote

We don't like:  Obtuse data collection terms

LG was the first brand to release OLED TVs and its screens are synonymous with quality. The 48-inch OLED48B56LA is one of the cheapest it produces (costing even less than some 42-inch models) and it’s not exactly light on features or advanced technology.  Every gaming option you could wish for is available here, including FreeSync, G-Sync and variable refresh rates. And you can use it as a PVR. LG TVs are also some of the simplest to use, the magic remote is clearly labelled, with a well thought out layout.

Spending less on this B-range model could be a great way to get Best Buy OLED quality for less, but are there compromised features that you'll end up regretting?

Check out the full LG OLED48B56LA review to see how this one scored in our tests.

Samsung QE48S90F

Average price in the past six months: £954
Cheapest price in the past six months: £769*

• 48-inch 4K Ultra-HD TV
• OLED display
• Supports HDR10, HLG and HDR10+ formats

We like: HDR is expertly used

We don't like: remote could be better

48-inch OLED TVs are now commonplace and we’re glad of the development. We’ve got smaller living rooms in the UK and this means a smaller TV is preferable – and now you have plenty of high-end options like this one from Samsung.

It’s as feature-packed as TVs get, with gaming features, a PVR and voice control. One quibble is that the remote needs more buttons. Too many of the few we get on the remote multifunction, so you need to long-press them or press them multiple times to get what you want, which makes it harder to use the TV.

Is this your best bet for a 48-inch OLED? Read our Samsung QE48S90F review to find out.

Samsung QE50QN80F  

Average price in the past six months: £671
Cheapest price in the past six months: £599*

• 50-inch 4K TV
• Neo QLED display
• Supports HDR10, HLG and HDR10+ formats

We like: Great operating system

We don't like: Fiddly remote

With its mini-LED backlight and quantum dot display, the 50-inch QE50QN80F should have vibrant colours and impressive contrast. Samsung has given it the high-end treatment, too, so there are nice extras for gamers, too, all for a cheaper price than an OLED from LG or Samsung.

Samsung has one of the best operating systems, but the remote has too much of a learning curve. The One Remote will look strange to anyone used to a traditional remote with their nest of same-sized rectangular buttons.

Check out the full Samsung QE50QN80F review to see how this one scored in our tests.

• The larger Samsung QE55QN80F is also  reduced at the moment (average price £835, lowest price* £625) - SQUIRREL_TEXT_50021578

Best TV deals: 55 to 60-inch

 Samsung QE55S90F 

Average price in the past six months: £1,304
Cheapest price in the past six months: £722*

• 55-inch 4K Ultra-HD TV
• OLED display
• Support HRD, HDR10 and HDR10+ vision formats 

We like: Good operating system

We don't like: SD is a bit dark and juddery

The 55-inch QE55S90F was one of Samsung’s top-tier TVs for 2025, so it should be one of, if not the, best TVs around. It’s as feature packed as TVs get with gaming features, a PVR and voice control. 

You can record shows and pause live TV if you connect a USB hard drive, but you can’t watch one channel while recording another. It has a 144Hz screen, which consoles can make use of to make games look smoother, as well as FreeSync and variable refresh rates (VRR) to help games look stutter-free. 

Our Samsung QE55S90F review has all the details and our final verdict.

 Best TV deals: 65 to 75-inch 

Samsung QE65S90F

Average price in the past six months: £1,475
Cheapest price in the past six months: £1,099* 

• 65-inch 4K Ultra-HD TV
• OLED display
• Supports HDR10 and HRD10+ formats

We like: Good operating system

We don't like: Overly complicated remote

The QE65S90F is a top-of-the-range OLED TV from Samsung. You can record shows and pause live TV if you connect a USB hard drive, but you can’t watch one channel while recording another.

It’s as feature-packed as TVs get for gaming, with its144Hz screen, FreeSync and variable refresh rates (VRR). These features help compensate when consoles struggle to render every frame. This will help games look stutter-free.

See how it performed in our tests and whether you should consider buying it in our full Samsung QE65S90F review.

LG OLED65B56LA

Average price in the past six months: £1,354
Cheapest price in the past six months: £927*

• 65-inch 4K Ultra-HD TV
• OLED display
• Supports HDR10 and HLG and Dolby Vision formats

We like: Punchy colours

We don't like: Waxy contrast in 4K footage

Seeing LG inscribed on the chassis of this OLED TV is a good indicator of quality, but can you save money by choosing a B-range OLED like this OLED65B56LA? It’s the cheapest way to get a 65-inch OLED from LG.  

It’s not short of gaming features and you can use it as a PVR. Connect a USB hard drive and you can record one channel at a time.  It will also let you pause live TV.  The B5 is compatible with Alexa and Google Assistant, and there’s a microphone in the remote allowing you to control most aspects of the TV with your voice.

Our fully tested LG OLED65B56LA review sets out precisely how the positives outweigh the negatives with this TV.

Hisense 65U8QTUK

Average price in the past six months: £1,318
Cheapest price in the past six months: £1,087*

• 65-inch 4K Ultra-HD TV
• QLED display
• Supports HDR10 and HDR10+, HLG and Dolby Vision IQ formats

We like: Simple operating system

We don't like: Remote is cramped

This is a high-end TV from the Hisense range that supports a wide range of picture quality formats. The QLED screen features a  miniLED backlight, which allows for more bulbs illuminating the display and the advanced formats HDR10+ and Dolby Vision IQ that adjust contrast to suit each scene. It promises spellbinding 4k picture quality along with streaming apps, numerous settings, a PVR and even smart home control.

The impressive tech in the 65U8QTUK should make it a Best Buy and an easy recommendation among other more expensive TVs from competing brands. But will the lack of an OLED display hold it back?

Read our Hisense 65U8QTUK review to find out how the sound, picture quality and usability of this TV compares.

Samsung QE75QN70F

Average price in the past six months: £1,372
Cheapest price in the past six months: £899*

• 75-inch 4K Ultra-HD TV
• LCD display
• Supports HDR10 and 10+ and HLG 

We like: Smooth motion

We don't like: Colours can look a bit sallow

This enormous, mid-range Samsung TV has plenty of extra features that make it particularly suitable for gamers. The screen has a 144hz refresh rate, higher than most, which means it can refresh the image 144 times per second. This is useful for games that can display up to 120 frames per second on consoles or even more from PCs. 

The PVR can be used once you’ve added a USB hard drive. It lets you pause live TV and record one channel.

A microphone in the remote lets you use Bixby to control many aspects of the TV, from volume and channel all the way to searching for content to watch.

Read our Samsung QE75QN70F review to see if is the TV that will bring the whole family together to enjoy the same screen.

How to spot a good TV deal

Martin Pratt, Which? TV expert, says:

• Remember, you don't need to buy a TV at a specific sales time, such as Black Friday or the January sales. These will offer good deals, but the prices are unlikely to go up again after Black Friday, and TVs are often even cheaper in the spring.
• Don't buy a bigger TV than you need, even when pricier 65-inch sets look like they're getting significant discounts – try to work out the percentage price drop rather than the monetary amount. Find out what size TV you should buy.
• Stick with brands you recognise; there are plenty of store-owned brands that are often cheapest, but if you want a good-quality TV, don't stray from the likes of LG and Samsung – and always check our reviews.

Want to save even more money on a TV?

If you're not worried about having the very latest in TV technology, you can pick up an excellent set for a good price. See our expert pick of the best cheap TVs – including models for less than £500. 

You can make even more of your money if you're prepared to buy a second-hand or refurbished set. Find out more in our guide to buying a second-hand or refurbished TV.

How to get the best deals on specific TV brands

The big retailers – Amazon, AO, Argos, Currys, John Lewis and Richer Sounds – tend to offer better deals than you'd get buying directly from the manufacturer. 

Some retailers have dedicated deals pages where you can find offers on TVs and other electricals. Click on the following links to go straight there:

• Currys
• John Lewis

However, a keen price on a bad TV isn't any deal at all. Read our TV reviews before you buy, to make sure you don't pick up a 'bargain' that turns out to be anything but.

LG TV deals

Deals on LG TVs are plentiful and it has one of the widest ranges of any brand. John Lewis and Richer Sounds offer five and six-year warranties on their TVs, so they're good places to shop. Currys only offers a five-year warranty on some of its TVs. 

Read our LG TV reviews

Panasonic TV deals

Panasonic only produces a small range of TVs, so you won't have as much choice. 

As with LG, you should start your search with the big retailers that offer the longest warranties (Currys, John Lewis and Richer Sounds). If you're looking at Currys, though, be aware that only some TVs have a five-year warranty. 

Read our Panasonic TV reviews

Samsung TV deals

You can buy a Samsung TV directly from the company's website, but this is often the most expensive approach. You'll find better deals online from the major retailers. 

Read our Samsung TV reviews

Sony TV deals

Sony's TVs are often more expensive than its rivals, although prices have started to come down in recent years. You'll still need to search to get a great deal, though. 

Sony sells TVs through its own Sony Centres online, often with discounts and a five-year warranty on some models, so it's worth checking. 

Read our Sony TV reviews.

Head to our guide on the best cheap TVs under £500 and £1,000 to see our favourite picks.

Which TV features are worth paying for?

4K resolution 

A 4K TV can cost as little as £350, and you could pay even less for a store-brand model. With four times the number of pixels as Full HD, a 4K screen is more detailed, so it's worth spending the extra. Full HD content looks better on a 4K screen, but 4K content – increasingly common on pay TV and streaming services – makes full use of the technology.

HDR 

Most 4K TVs come with high dynamic range (HDR), which gives brighter whites, darker blacks and a wider range of colours. However, you need HDR content to see the benefits. 

There are four main formats: two basic and two advanced. Basic formats HDR10 and HLG are available on just about every 4K TV, while Dolby Vision and HDR10+ are usually only on pricier sets. 

These advanced formats aren't essential, though. We've tested TVs that don't use them at all well. In fact, some TVs that use the basic formats have a brilliant HDR picture, so don't feel you have to buy a TV with HDR10+ or Dolby Vision.

OLED displays 

Organic LEDs, or OLEDs, are found on some high-end TVs – they produce dazzling pictures with smooth motion, deep blacks and vibrant colours. 

We’ve been impressed by their picture quality in the lab, but that’s not to say you should discount the traditional LED-backlit TV. Some OLEDs are the best of the best, but you can get an excellent TV that isn't an OLED. Find out more about OLED TVs.

QLED displays 

QLED is the name of Samsung's OLED-rivalling quantum-dot TVs – seen in the past few years – where light hits a layer of quantum dots to produce bright, vibrant colours. 

More and more of Samsung's range is made up of these TVs. Our tests have discovered there are some excellent QLEDs, but it's not a guarantee of quality.

Which TV brand should you buy? 

Four brands dominate the market: LG, Panasonic, Samsung and Sony. But some lesser-known TV manufacturers – such as Bush, Celcus and JVC – might catch your attention with prices that are hard to ignore. But are they worth a punt? 

Well, the numbers speak for themselves. Between January 2014 and January 2025, we reviewed more than 1,000 televisions from Samsung, LG, Sony and Panasonic, and more than 200 were Best Buys.

In the same period, we tested more than 200 TVs from other brands, but these models rarely did well, and there's a much higher proportion of Don't Buys among them. You get the occasional touch of class from these brands, and we've found a handful of Best Buys, but the bigger brands are where you'll see most of the quality.

See all our Samsung TV reviews | LG TV reviews | Panasonic TV reviews | Sony TV reviews

Where's the best place to buy a TV?

It's worth shopping around to find the retailer with the best price, and don't be afraid to take the plunge and buy from a retailer you haven't heard of before. Some independent stores have great deals on offer, whether online or on the high street. 

If you've chosen a slightly older TV – for example, some independent retailers may have an ex-demo model going cheap – do your research, especially when buying online. Also, look for other customers who have bought products from that website and shared their experiences. You'll find reviews of retailer websites on Trustpilot.

Many major retailers also run price-match schemes. 

• AO boldly claims to price-match every product against any retailer.
• Currys promises to beat the price you'd pay at AO, Argos, Asda, John Lewis or Tesco. 
• Richer Sounds will drop its prices to a fraction below what's offered elsewhere, as long as a product is new and boxed, in stock and offered with a similar guarantee. 

Look out for warranties, too. Richer Sounds offers six years on its TVs, John Lewis offers five and Currys also offers five years, but only on selected models.

Looking for more offers on tech products? See our pick of the best laptop deals and best iPad and tablet deals.