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What size TV should I buy?

Top 5 best 40 to 43-inch TVs

By Martin Pratt

Article 3 of 5

It's one of the most popular screen sizes, but standards on 43-inch TVs have slipped in favour of bigger TVs in recent years. We show you the best 40 and 43-inch TVs from our rigorous, independent testing and some key features to look out for.

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If you’re looking for great value, you’ve come to the right place. Here, you’ll find TVs packed with the latest features but without the hefty price tags of larger sets.

Larger sized TVs are becoming more popular as prices drop, but 40- to 43-inch models still remain the size of choice for many. You can still expect a 4K-ultra HD screen and a slick smart TV platform, even if you want to spend no more than £400.

Over the years, we’ve tested hundreds of models of this size, se we know what the best 43-inch TVs can offer and what the worst ones lack. From pin-sharp pictures to sickly skin tones and superb soundtracks to dreadful dins, we’ve seen and heard it all. Here, we show you some of the best and worst from the Which? test lab.

Only logged-in Which? members can view our recommendations in the table below. If you’re not yet a member, join Which? to get instant access.

Best 40 to 43-inch TVs


This TV is a whisker away from a Best Buy, but it still has a lot going for it, including decent picture and sound.


Principally it's the lovely picture and sound quality that makes this TV one of the best 43-inch models, but the brilliant Remote helps, too.


It's one of the best scoring 43-inch TVs we've tested in the last few years and absolutely worth considering if you don't want to go any bigger.


This isn't the best set we've tested, but if space is tight then this TV with its full sound and sharp picture is a good option.


This TV gets a lot right, but issues with picture quality and some sluggish menus hold it back. Still, only a handful of 43-inch TVs get a higher score than this one, so it could be worth a look for the right price.

Not found the product for you? Browse all our TV reviews

And here are three 40 to 43-inch TVs to avoid

With these TVs going for as little as a couple hundred pounds, it can be difficult to refuse the bargain basement prices. But that can often mean paying the price in terms of quality. While spending a little more will get you a fantastic Best Buy TV like the ones above, we’ve also seen some more than double this fail to impress our experts.

40 to 43-inch TVs to avoid


TVs from this brand are temptingly cheap, but you get what you pay for. With its poor sound and lamentable motion handling, this TV destined to be lost among superior sets from the established brands.


The quality of 43-inch TVs may have taken a tumble, but you can still do much better than this waste of time. This TV, with its lack of redeeming qualities, is destined to be forgotten and deservedly so.


It's a poor TV from a brand that otherwise can do no wrong. It's having a triumphant year with Best Buy LCD and OLED TVs coming thick and fast, but TVs like this one are letting the side down badly.

How to choose the best 40 to 43-inch TV

A 40 to 43-inch TV is the right size for you if your sofa is about three metres away. If you’re going for a 4K ultra-HD set (see below), you can sit a little closer; about 2.5 metres. You can find more guidance on which size of TV to buy with our online tool.

If you’ve decided that a 40 to 43-inch TV is for you, here are some features to look out for:

  • PVR functionality: TVs with built-in PVR functionality mean you can connect a USB hard disc drive to the TV and then be able to pause and record live programmes. Some have twin tuner PVR functionality, meaning you can watch one programme while recording another.
  • Freeview Play: this handy software combines catch-up services with the electronic programme guide, so you can watch programmes you've missed and see what's coming up all from the same menu.
  • HDR: HDR, which stands for high dynamic range, improves the contrast on TVs in an effort to make crisper whites and deeper blacks with more variation of colour in between. There are five different formats with different manufacturers supporting different ones. Pay attention to how many formats the TV you're eyeing up is compatible with and find out more about them and how they differ in our guide to HDR.