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What size TV should I buy?

Top 5 best 40 to 43-inch TVs

By Martin Pratt

Article 3 of 5

It's one of the most popular screen sizes, but standards on 43-inch TVs have slipped in favour of bigger TVs in recent years. We show you the best 40 and 43-inch TVs from our rigorous, independent testing and some key features to look out for.

Put us to the test

Our Test Labs compare features and prices on a range of products. Try Which? to unlock our reviews. You'll instantly be able to compare our test scores, so you can make sure you don't get stuck with a Don't Buy.

Larger sized TVs are becoming more popular as prices drop, but 40- to 43-inch models still remain the size of choice for many. You can still expect a 4K-ultra HD screen and a slick smart TV platform, even if you want to spend no more than £400.

Over the years, we’ve tested hundreds of models at this size, se we know what the best 43-inch TVs can offer and what the worst ones lack. From pin-sharp pictures to sickly skin tones and superb soundtracks to dreadful dins, we’ve seen and heard it all. Here, we show you some of the best and worst from the Which? test lab.

Only logged-in Which? members can view our recommendations in the table below. If you’re not yet a member, join Which? to get instant access.

Best 40 to 43-inch TVs

70%
£529.00
Reviewed

This 43-incher is the best we've tested in some time. If you don't have room for anything bigger, then this is the TV to go for.

70%
£333.97
Reviewed

It's one percent shy of a Best Buy, but don't let that put you off, this is one of the best 43-inch TVs we've tested in a depressingly long time.

68%
£578.98
Reviewed

It's not a bad TV, but there are better and cheaper 43-inch sets available. But, if you want high-end features on a small TV, this is it and we hope it's not the last.

68%
£349.00
Reviewed

This 43-inch TV is one of the best around, in fact, it's only bettered by some pricier LGs, but if you want a good set at a good price then you've found one here.

68%
£420.69
Reviewed

It's one of the best scoring 43-inch TVs we've tested in the last few years and absolutely worth considering if you don't want to go any bigger.

Not found the product for you? Browse all our TV reviews

And here are three 40 to 43-inch TVs to avoid

With these TVs going for as little as a couple hundred pounds, it can be difficult to refuse the bargain basement prices. But that can often mean paying the price in terms of quality. While spending a little more will get you a fantastic Best Buy TV like the ones above, we’ve also seen some more than double this fail to impress our experts.

40 to 43-inch TVs to avoid

51%
£329.00
Reviewed

It's a massive disappointment and it's the speakers that really let it down.

51%
£299.99
Reviewed

Don't buy this Full HD TV. 4K TVs are available for around the same price and almost always do a better job of displaying Full HD content anyway.

48%
£299.00
Reviewed

It's a dreadful TV that's light years away from the best sets available.

How to choose the best 40 to 43-inch TV

A 40 to 43-inch TV is the right size for you if your sofa is about three metres away. If you’re going for a 4K ultra-HD set (see below), you can sit a little closer; about 2.5 metres. You can find more guidance on which size of TV to buy with our online tool.

If you’ve decided that a 40 to 43-inch TV is for you, here are some features to look out for:

  • PVR functionality: TVs with built-in PVR functionality mean you can connect a USB hard disc drive to the TV and then be able to pause and record live programmes. Some have twin tuner PVR functionality, meaning you can watch one programme while recording another.
  • Freeview Play: this handy software combines catch-up services with the electronic programme guide, so you can watch programmes you've missed and see what's coming up all from the same menu.
  • HDR: HDR, which stands for high dynamic range, improves the contrast on TVs in an effort to make crisper whites and deeper blacks with more variation of colour in between. There are five different formats with different manufacturers supporting different ones. Pay attention to how many formats the TV you're eyeing up is compatible with and find out more about them and how they differ in our guide to HDR.
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