Mobile phones

Which? Best Buy mobile phones

by Jessica Moreton

Our Best Buy mobile phones give you brighter screens, longer-lasting batteries and are easy to use. Read on find out how we separate the Best Buys from the Don’t Buys.

Don’t end up paying more for a phone with a second-rate screen that’s hard to read, or a battery that runs down before your day is through. Our independent reviews lead you to the best mobile phones – the phones that will last longer, and make your life easier.

We put bargain handsets and premium phones through the exact same tests, from screen to software, battery life to built-in cameras, to ensure that the Best Buy mobile phones we recommend deserve the title. As well as highlighting the best, we also find out which are the worst, so you don’t end up with an expensive disappointment sitting in your pocket or a phone that lasts for just three hours when web browsing instead of nine.

  • We watch scenes from the fast-moving and action-packed film ‘Fantastic Four – Rise of the Silver Surfer’. This helps us tell a detailed and vibrant screen from one that simply isn’t up to the job.
  • We make calls in a noisy environment to see whether you can hear and be heard if making a call in a loud location such as a train station or busy shopping centre.
  • And we listen to six pieces of music – all from different genres to test whether the phone makes for easy listening.

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How we uncover the best mobile phones

We test and measure all aspects of each phone, from screen to storage space, to make sure we recommend the best mobile phones for you. 

  • Ease of use: Our ergonomic experts swipe and tap their way around the phone’s menus system, assessing how quick and easy it is to take a photo, enter text and browse the web.
  • Battery life: We test manufacturers' battery-life claims by testing the phone under real-world conditions. Our lab sets each phone’s screen to a comparable brightness level and uses the phone to browse the web for hours until the battery goes flat. We then charge it up again and time how long it lasts when making calls. The results are never the same as manufacturer claims.
  • Camera: We take a series of test shots in different light conditions to see whether they can produce the perfect photo even in dim conditions. We also capture a variety of photos at long and close range so we can tell you if the main camera can take a decent landscape shot as well as up close and personal profiles.

Mobile phone reviews you can trust

We test all the latest models from all the biggest brands – including Apple, Samsung, Mototola, LG, Sony and Microsoft – and find out where they’ve produced a brilliant handset, and where they’ve got things horribly wrong. We also go further through the range, testing not just flagship models, but the mid-range and value mobile phones you’ll find in your local supermarket or high street store. Whatever you’re paying, we think you deserve the best.

Which? is independent - we work for you, the consumer, so you can be sure that our product recommendations are influenced only by our test results. We don't take advertising and we buy all the products we test ourselves, so our advice helps you to make the right choice first time and avoid costly mistakes.

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