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Which? exists to make people as powerful as the organisations that affect their lives. We don't accept any advertising, freebies or sponsorship. All our research and campaigning is completely independent and funded by subscriptions.
New, ‘must have’, mobile phones seem to go on sale every day but with so many to choose from it it can be hard to pick the right one. And with most phone contracts now lasting two years, getting it wrong can be a painful mistake.
Which? spends £100,000 every year testing mobile phones. We send new models to our labs every five weeks and because we've tested mobile phones for more than 10 years you can be sure that our Best Buys really are the best you can buy.
Our mobile phone researchers make and receive calls on every phone to check sound quality. And we even reproduce the sound of a busy cafe to see how they cope with loud background noise.
We regularly review our tests to make sure we cover everything you need to know, and we've recently introduced a new rating for the performance of the phone's video camera.
You've told us that battery life is crucial so rather than accepting the manufacturers' claims we check this thoroughly, recording call times in real life scenarios and measuring how long you can surf the Net before reaching for your charger - and the results vary wildly.
Find the best mobile phones around and avoid getting stuck with a model that lets you down, by taking out a £1 trial to Which?.
What makes a Best Buy mobile phone?
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Video transcript
When choosing a mobile phone, youcan be bamboozle by decisions you'vegot to decide whether youwant a smart phone ora basic handset then you have to decide on the manufacturer.Whether you want to touch screen or notand finally what operating system you are going to use.It can be very difficult andall these new features can blindyou and that's where Which? comes in
Which? is completely independent.We don't take freebies, and ourindependent lab tests arecarefully designed to reflect real life use.Our tests are carried outunder controlled scientific conditions, ensuringthat each mobile phone thatwe review is directly comparable with all the others.Well we test the keyessential features that everyone will use so we're looking at sound quality we're looking at ease of usewe're looking at battery lifethose are the basicsthat everyone will use on their phone.
When I say ease of use, that'sthe ease of use ofhandling the phone or addingcontacts but also things likesending text messages and reading them on the screen.One really important test isinternet, because most smart phonesthese days can be used forbrowsing the net,but the performance you geton your phone can be very differentfrom the one you'll get on yourcomputer because of the size of the screen and the battery life.
So we look at these things, andwe look at sort of howresponsive the touchscreen is, how smooth the scrolling is.Can you open multiple pages?Can they browser look at flash?And in a new test we'vedeveloped, we look at video onthe phone, so that of thecamcorder element, because we know that's really popular for people.
But also video playback, because asphone screens are getting bigger, weknow that people actually like watching movie clips.Now, that might be just a short clip from you it might be a full-length video.So we look at the picture quality and how easy it is to play.The key Which? difference is the depth and rigor of our testing.
All our mobile phones are sentto an independent lab Testing thisis the long process it takesfour weeks because there isso many different elements we want to test. Wehave teams ofexpert ergonomists we canlook how years we got expertswho assess picture quality andthen we experts who listen forsound quality and that's bothof call quality soto and from the phone butalso things like the music player.
So all these experts would lookat the phones and give differentratings, its not just megiving a hands-on opinion aftera couple of hours with the phone And that's really quite unique.We give the top performing mobilephones best buy awards andour testing is so thorough wealso give don't buys to the you should avoid.
No one else does this, because no one else tests like Which?.With so many high profile mobilephones coming to market sofrequently its It's veryeasy to get caught up inall the hype, but atWhich? we cut through the hypeand tell you which handset is best.We list specifications and explains features in plain English.
We also provide a simple starrating system to highlight thedifferences between the best andthe worst models, to help youmake the right choice Our mobilephone comparison tool makes iteasy to compare phones sideby side and one ofthe models with features that you need.What's more, Which? members canleave their own reviews, and sharetheir own invaluable personal experiences and thoughts.
not only do our members getexclusive access to ourmobile phone reviews, but youwill also be able to findout who offers the best contractsand which best mobile phoneservice providers with morethan 50 years experience of testing,we can help you find the rightproduct and save money. Sofor more information on mobilephones and mobile phone reviews,make sure you log in at which.co.uk.
Mobile phone reviews you can trust
We've reviewed hundreds of handsets over the years from all the top brands, including Nokia, Sony Ericsson, Samsung, Blackberry and Apple. We always test a mobile phone’s essential features - sound quality on calls, ease of use and battery life. And because mobiles are crammed with more and more features these days our experts assess these too. So we test the cameras in different lighting conditions, record and view footage shot on the phone’s camcorders, rate the built-in music players and even look at the performance of each phone’s web browser.
Which? is independent - we work for you, the consumer, so you can be sure that our product recommendations are influenced only by our test results. We don't take advertising and we buy all the products that we test ourselves, so our advice helps you to make the right choice first time and avoid costly mistakes.
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Reviews of 82 mobile phones including all the latest smartphones
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Brand reliability ratings plus network and phone retailer satisfaction scores