We use cookies to allow us and selected partners to improve your experience and our advertising. By continuing to browse you consent to our use of cookies. You can understand more and change your cookies preferences here.

Become a voting member

You can have a say in the governance of Which? and help us to make sure we keep consumers at the heart of everything we do

You automatically become an ‘associate member’ when you subscribe to Which? – whether you’ve been supporting us for years or you’re just trying us out.

As an associate member, you get instant access to our product reviews, our Best Buys and Don’t Buys, and our magazines delivered to your door if you want them. Plus our consumer legal advice and Money Helpline are just a phone call away.

Members who have subscribed for a minimum of one year will be entitled to an annual vote to approve the appointment of Council Trustees - the Council is the ultimate governing body of our charity, the Consumers' Association, and oversees our whole organisation.

Anyone can apply to become a Council Trustee, but a Council Trustee must be an ordinary member on appointment. We’ll let everyone know when there’s a vacancy on the Council of Trustees coming up.  

Which? ordinary members

If you want to have a say in how we’re run and help to shape the future of Which? you can get more involved by becoming an ‘ordinary’ (or voting) member. This means you will have additional rights, and can:

  • come along to our AGM – meet our Chair, Chief Executive and team. You can find out more about what we’re doing and why, hear from our teams and ask your questions, and see how Which? works from the inside.

  • vote on proposals put to the AGM in person or by post.

  • get our annual reports and accounts – we’ll keep you up to date with all that’s going on, so you’re always in the loop.

You will receive our monthly email newsletter, The Insider. The emails will give you an inside look at our work and update you on our governance. You will also receive an annual print publication giving you more information on our testing, investigations, events, campaigns and governance.

If you are an ordinary member and don't currently receive the Insider emails but would like to, please email ordinarymembers@which.co.uk to let us know.

How to become an ordinary member

Just fill in the ordinary membership application form below, and send it to us, by email if possible, otherwise by post. The address is on the form. Our Council is in charge of approving applications, and once it has approved yours, we’ll get in touch to tell you that you’re officially an ordinary member. It usually takes a week or two, and then you’ll be on board.


Ordinary Member application form 53 Kb | 23 Apr 2020
Ordinary Member Q&A 336 Kb | 23 Apr 2020

A heads-up – the way we’re set up means that when you become an ordinary member, you are agreeing to pay 50p at most if the Consumers’ Association ever gets wound up.