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Which? most popular fund supermarkets

By Michael Trudeau

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See which fund supermarkets were the most popular with customers. 

Video transcript

Making the step up from savings accounts to stocks and shares investments used to be a major commitment, but these days it's much easier. A good financial adviser can take all the strain for you, but if you want to get a bit more hands on, then a fund supermarket is where you want to go. Put simply, a fund supermarket will give you one online platform through which you can manage all of your investments.

You can buy a range of investments, be it shares, bonds or funds with a click of a button or a short phone call. You can even save a bit on your taxes as well by using the fund supermarket to manage your stocks and shares ISA, or a self-invested personal pension. What's on offer varies widely from basic service brokers that just enable you to buy and sell investments, to premium fund supermarkets that give you reams of information to help you make decisions.

A good fund supermarket will provide you with information on investments, and how they performed while some will give you mobile phone apps to monitor your portfolio, and a friendly helpline to call if you have a burning investment query. Finding the right fund supermarket can be a minefield though, with widely varying charges and quality of service, so Which? surveys thousands of fund supermarket customers, to compile a unique customer satisfaction rating to help you find the best.

Subscribe to Which? for just �1 get full access to our reviews, and find out which fund supermarket is the right one for you and your money.

Fund supermarkets offer investors access to a wide range of investment products, the ability to monitor your portfolio, invest tax-efficiently and reduce administration, but finding the right one can be a minefield. 

The video explains what a fund supermarket does and what features the best fund supermarkets tend to provide.

Best for customer satisfaction

In March 2017 we surveyed 1,060 Which? members who invest their money with investment supermarkets and asked them how satisfied they were with their provider and how likely they are to recommend their service to a friend or family member. 

Log in or sign up to for a £1 trial to find out which investment supermarkets are most popular with Which? members.

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Which? Limited (registered in England and Wales number 00677665) is an Introducer Appointed Representative of Which? Financial Services Limited (registered in England and Wales number 07239342). Which? Financial Services Limited is authorised and regulated by the Financial Conduct Authority (FRN 527029). Which? Mortgage Advisers and Which? Money Compare are trading names of Which? Financial Services Limited. Registered office: 2 Marylebone Road, London NW1 4DF.